Life Matters Nutrition CoVice President of Marketing
Mar. 2010 - Jun. 2017Coeur d'Alene, IdahoDeveloped and implemented a cohesive marketing plan from inception to execution to testing and evaluation for both corporate and sales rep initiatives to increase brand awareness. Conceptualized and applied online marketing tools to promote the success of all sales reps. Gained a major edge in increasingly competitive markets by spearheading corporate brand marketing strategy and ensuring integrity of brand maintained in all corporate communication and marketing materials. Key contributor towards strategy development, strategic and operational planning, budgeting, and initiative management. Responsible for semi-annual event strategies, branding, and budgets for sales force. Oversaw compensation plan and incentives for entire sales force. Supervised marketing strategies and efforts to strengthen company's market position and achieve desired business goals. Implemented marketing campaigns, comprising of company branding, product packaging, websites, email, and print campaigns, web marketing and social media initiatives to increase sales, build brand awareness.