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Work Background
OxyfreshPresident
Nov. 2024
OxyfreshChief Operating Officer
May. 2024 - Nov. 2024Coeur d'Alene, Idaho, United States
OxyfreshChief Sales and Marketing Officer
Sep. 2021 - May. 2024Coeur d'Alene, Idaho, United StatesLeads overall vision and growth strategy.
Life Matters Nutrition CoVice President of Marketing
Mar. 2010 - Jun. 2017Coeur d'Alene, IdahoDeveloped and implemented a cohesive marketing plan from inception to execution to testing and evaluation for both corporate and sales rep initiatives to increase brand awareness. Conceptualized and applied online marketing tools to promote the success of all sales reps. Gained a major edge in increasingly competitive markets by spearheading corporate brand marketing strategy and ensuring integrity of brand maintained in all corporate communication and marketing materials. Key contributor towards strategy development, strategic and operational planning, budgeting, and initiative management. Responsible for semi-annual event strategies, branding, and budgets for sales force. Oversaw compensation plan and incentives for entire sales force. Supervised marketing strategies and efforts to strengthen company's market position and achieve desired business goals. Implemented marketing campaigns, comprising of company branding, product packaging, websites, email, and print campaigns, web marketing and social media initiatives to increase sales, build brand awareness.
OxyfreshVice President of Marketing
Sep. 2009 - Dec. 2021Coeur d'Alene, IdahoOversee brand strategies and efforts to strengthen company's market position and achieve desired business goals. Drive the creativity and implementation of multi-channel marketing campaigns, comprising of company branding, product packaging, merchandising, e-commerce, digital marketing, print campaigns, and channel partner initiatives to increase sales and build brand awareness. Built, lead, and coach a high-performing and award-winning team of branding and content creators. Key contributor towards overall company strategy development, strategic and operational planning, budgeting, and initiative management.
OxyfreshDirector of Marketing and Information Technology
Sep. 2005 - Mar. 2010
OxyfreshDirector of E-Commerce Digital Marketing and Information Technology
Jul. 1999 - Sep. 2005Coeur d Alene, Idaho
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