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Work Background
PrintFactoryGlobal Sales Marketing Director
Dec. 2020Netherlands
The Standard General Insurance CompanyHead of Sales and Marketing
Oct. 2016 - Sep. 2017Johannesburg Area, South AfricaSuccessfully crafted and deployed re‑branding initiative, redesigned product proposition and developed distribution channels, resulting in increased premium income.
Acquired a stake in a fully under‑written life company and built an internal capability to sell direct, fully
under‑written life insurance.
Set up and managed the fully outsourced (3) call‑centres to provide simple, non‑underwritten direct life
insurance and funeral policies.
Real People GroupHead of Assurance
Dec. 2015 - Sep. 2016South AfricaPart of the divisional leadership team and responsible for setting the division’s strategic direction,
executive leadership and execution of operational growth strategies in attaining financial and strategic
objectives.
Grew premium income through product and distribution redesign.
Vitality UKINTERIM Strategic Consultant
Jul. 2014 - Jul. 2015Sandton☛ Providing strategic consulting (contractor) for this leading UK Life Insurer VitalityLife (previously PruProtect)
Liberty Group South AfricaINTERIM Head of Marketing Health
Apr. 2012 - Jun. 2014Cape Town Area, South AfricaResponsible for product development (Medical Scheme, Health Insurance, Wellness, Loyalty and Gap Cover
products), mergers and acquisitions, brand, communications, launches, events and strategy.
Established Health Franchises and Broker accreditation and training.
Involved multiple stakeholder relationships including distribution channel, Medical Scheme Boards of
Trustees, actuaries and in‑country partners in 11 countries across Africa Collaborated with Actuaries to
redesign the medical scheme product set.
Instrumental in developing and launching Own your life Rewards (Loyalty programme 2012), Navigator
(Wellbeing programme 2013) and dotcoza (Free ADSL offering for clients 2013).
PrudentialHead of Marketing
Jan. 2010 - Mar. 2012South AfricaRe‑positioned the Prudential Brand with a new corporate identity and several advertising campaigns
Integrated the communications strategy including a very successful Tennis Broadcast sponsorship and
leverage strategy.
Grew the direct investment market.
Invented and patented a unique online investment tool.
Initiated and completed a usability and consumer understanding research project in collaboration with the University of Stellenbosch
Launched and published a successful custom consumer magazine
Zurich Financial ServicesHead of Marketing
Aug. 2007 - Dec. 2009South Africa, Namibia, Botswana, Swaziland, ZimbabweSuccessfully crafted and deployed re‑branding initiative following acquisition by Zurich resulting in
increased premium income of 21% (ZAR 4,4‑billion to 5,4billion in 2008).
Contributed to organisation's selection for Top Corporate Insurer Award 2008 by Financial Intermediaries Association (FIA).
Successfully developed and implemented several golf sponsorships including the Jack Nicklaus
International Invitational event in 2008.
Set up and managed the full out‑sourced Customer Centre to manage a crisis following a data loss
Mindpulse ConsultingExecutive Consultant
Sep. 2004 - Aug. 2007South Africa and InternationalStrategic Marketing, Re‑Branding, Reputation and Social Media Engagements at various Blue Chip Clients
Discovery Financial ServicesHead of Marketing Services
Nov. 2003 - Sep. 2004South AfricaRan the Marketing teams for South Africa's leading Financial Services Company.
Directed highly successful launch of organisation's credit card.
Launched Key Care Health low‑income health‑care plan product launch.
Managed local and international sponsorships across several sporting disciplines.
THE COURIER & FREIGHT GROUP (PTY) LTD (Post Office subsidiary)INTERIM Sales and Marketing Director
Aug. 2002 - Oct. 2003South AfricaKey member of team achieving turn around and profitability in less than 12 months, moving from ZAR
700‑million in losses to ZAR 50‑million in profits.
Planning and management of large consolidation effort, merging three operations and integrating
pricing/cost structures as well as managing different client requirements.
Achieved 40% in sales revenue growth through deployment of effective initiatives.
Successfully re‑branded and positioned XPS as the leading logistics company in South Africa.
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