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Work Background
Circuit FloridaMarketing Manager
Feb. 2025Auburndale, Florida, United States
ASF MOTORSPORT LIMITEDSponsor Agent
Oct. 2024Essex, England, United KingdomNorth American management sponsor acquisition and relationships for ASF Motorsport Limited, securing partnerships for Lamborghini Super Trofeo and FIA World Endurance Championship. • Developed innovative sponsorship activation strategies to maximize ROI and engagement with sponsors.
• Increased brand visibility and revenue through strategic partnerships in the motorsport industry.
Gunther Volvo DelraySales Consultant
Nov. 2023 - Mar. 2024Delray Beach, Florida, United StatesVolvo & Volkswagen new vehicle sales
The Ray Hotel Delray Beach Curio Collection by HiltonFront Office Supervisor
Aug. 2023 - Oct. 2023Delray Beach, Florida, United States
Buhl Sport DetroitMarketing Consultant
Oct. 2014Detroit, Michigan, United StatesCooperated with project partners to develop system analysis and new system
design based on client specifications • Proposed & approved modifications to project plans
• Enhanced and safeguarded brand identity
• Management and negotiated partnerships and sponsorships
• Site Development/Management
Commonwealth//McCannAccount Supervisor
Aug. 2013 - Mar. 2019Detroit, Michigan, United StatesChevrolet: Corvette, Motorsports, Commercial Trucks • Management / Execution of national advertising and marketing communications
• Site management at Chevy.com (Corvette, Motorsports, Commercial Trucks)
Led cross-agency integrated marketing programs and optimized planning process
through multi-agency briefs and work sessions. Partnered with account team to drive long-term account planning, growth, and
success • Developed project scope to communicate and manage project-related costs
• Created production budgets and estimates and submitted to client for approval.
Developed and implemented successful strategies to increase customer loyalty and
account retention.
• Monitored financial performance of accounts to ensure profitability.
• Conducted research on competitors, market conditions, and industry trends.
Drafted reports for senior management outlining key insights from research
activities.
Gulf Coast International Properties Inc.Realtor
Jul. 2010 - Aug. 2017Boca Grande, Florida, United StatesSuccessfully handled acquisitions and sales for beachfront estates in the Gulf of
Mexico Reviewed and analyzed potential real estate investments to determine financial
viability. • Conducted market research to identify areas with high investment potential.
Developed and maintained relationships with clients, brokers, lenders and other
industry professionals. • Managed real estate transactions from initiation to closing
Promoted property sales through advertisements, open houses, and participation in
multiple listing services Facilitated real estate purchases by reviewing listings, accompanying clients to
properties, and communicating sale conditions. • Negotiated purchase contracts for real estate transactions.
Motorsports Experience InternationalMarketing Specialist
Oct. 2008 - Jul. 2010Youngstown, Ohio, United States• Played a key role in the re-branding of MEI's advertising and marketing strategies.
Conducted market research to identify new opportunities for product
development.
Arras GroupAccount Director
Jun. 2007 - Sep. 2008Cleveland, Ohio, United StatesKTM Motorcycles N.A. / Lotus Cars USA / Motorsports Experience International Strategic Development, Management/Execution of national and retail marketing
communications • National and Regional print campaigns, Retail P.O.P
• KTM Global Marketing Summit Meeting - Mattighofen, Austria – Fall ‘07
Campbell EwaldAccount Supervisor
May. 1994 - Jun. 2007Detroit, Michigan, United StatesChevrolet ('94-'03) / US Navy ('03-'07) CHEVROLET: Monte Carlo, Impala and Motorsports
Brand management via traditional advertising/marketing communication streams
coupled with event marketing and lead generation Annual Television, Print, Radio, Web, and Direct campaigns developed and
executed
• Major Accomplishments: Chevy Red Bow Tie Award 2003
Management of all Chevrolet motorsports marketing involvement across several
racing platforms
• NASCAR (3-National Series), ALMS, NHRA and IndyCar
• Crisis Management – Dale Earnhardt Daytona Accident, February 18, 2001
Management of all GM/Chevrolet communication streams and messages
post-accident Negotiated/Managed cross-promotional programs between Chevrolet and Fortune
500 companies associated in motorsports. US NAVY
Led strategic development, management, and implementation of all marketing
communication initiatives on a national and retail basis (Annual Print, Radio
Campaigns, Recruiting/Lead Generation Materials) Major Accomplishments: 2006 Winner of the IPG Chairman's Award for Organic
Business Growth (incremental billings of $2 million with US Navy) Management of a $5 Million NASCAR Busch Series sponsorship and all marketing
support • Managed/Directed NASCAR Event Marketing - $2.5 million property
Campaign received acknowledgement and accreditation from the Chief of Naval
Operations – USN Michael Mullen (Chairman of the Joint Chiefs of Staff) • Negotiated the sponsorship agreement with JR Motorsports (Dale Earnhardt Jr.)
McCann WorldgroupAccount Executive
Apr. 1994 - May. 1997Detroit, Michigan, United StatesGM Card / Buick Motor Division / UAW/GM Motorsports / New Business
• New Business Development
• Coordinated the successful pitch to Detroit Edison - $25 million annual budget
• Developed and implemented strategic marketing plans
• Managed advertising and marketing budgets for GM Card and UAW-GM
• Utilized CRM to collect, organize and manage sales data and customer information.
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