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Work Background
Lone BeaconDirector Of Digital Media
Apr. 2022 - May. 2024Boston, Massachusetts, United StatesManage the Media Buying Department that is responsible for the planning, creation and execution of all digital marketing programs with a goal to drive new leads for our clients in the Financial Services Industry. This includes the planning, budgeting, creative, scheduling, launching and optimization of client campaigns.
Lone BeaconDigital Media Manager
Jan. 2021 - Apr. 2022Boston, Massachusetts, United States
Lone BeaconDigital Media Buyer
Jul. 2020 - Jan. 2021Boston, Massachusetts, United States
CFE Fitness - home of CrossFit ExclamationDigital Marketing Sales Manager - Coach
Mar. 2017Burlington, MA• Responsible the creation and execution of all digital marketing programs including Paid Search, SEO, YouTube, Facebook, LinkedIn, Twitter and Instagram. • Created and launched corporate pricing program to facilitate large groups sales. • Manage all aspects of special events held at the gym including the planning, budgeting, marketing, selling and execution.
• Coach group and individual functional fitness and Olympic Weightlifting classes to insure athletes are using proper movement fundamentals.
C-4 Analytics, LLCDirector New Client Digital Marketing
Sep. 2013 - Sep. 2016Saugus, MAResponsible for leading a team to onboard all new digital marketing clients while training entry level employees to advance throughout the company. • Managed the onboarding of 15-20 new account per month guiding clients through the end of the sales process to the end of onboarding process; including the complete rewrite of the client’s online presence to enhance SEO value, launching of paid search campaign and improvement of online reputation management.
• Managed and trained a team of 7-10 entry level employees with the goal of promoting them throughout the company.
• Redesigned and implemented new client enablement processes to streamline for efficiencies and productivity.
• Member of the senior management team responsible for the strategic direction of the company.
M & R Consultants CorporationBusiness Development Manager
Mar. 2009 - Sep. 2013Billerica, MADeveloped new business line within corporate training in which the company had no track record or name recognition in that industry. • Grew sales from $40K to over $350K+ in 2010, over $750K in 2011 and over $950K in 2012.
• Created new hire sales training program and on-going sales skills training. Sales cycle for new salespersons dropped from 6-9 months to 3-6 months.
• Developed all marketing collateral for new business line.
• Quickly learned new technology in order to be able to sell product effectively.
• Managed inside sales team of 4-6 Account Executives.
DextrysSenior Business Development Manager
Mar. 2008 - Feb. 2009Provided new business development for IT staffing services both on and offshore (China)
• Developed new major account (Cigna) that grew over $100K in six months.
• Retained and continued selling to 80% of clients during very difficult economic climate.
VizQuest VenturesDirector of Business Development
Apr. 2006 - Feb. 2008One of the first hires to sell and manage outsourced sales and lead generation projects. Clients included foreign firms that wanted to establish market presence in the U.S. • Booked 18 lead development engagements and managed 10 projects, by far the most in the organization. Promoted to Business Development Manager.
• Supervised inside sales staff and interns.
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