I am a Digital Marketing Specialist with over 10 years' experience with Lone Beacon, C-4 Analytics and CrossFit Exclamation with prior sales and new biz experience in the tech and IT realms. For 3+ years, with C-4, I ran point for all clients' during the vital onboarding period (first 45 days), including set-up of SEO, SEM, paid and organic social, reputation management, and the first round of campaign optimizations. My responsibilities included the rebuilding of the 45-task onboarding program that is required for each client account to make it more efficient and lead to better client outcomes. I also was tasked with leading/mentoring new digital marketing coordinators.
For the last almost 4 years I was serving as the Digital Media Director for Lone Beacon, creating campaigns for various clients spanning social media, PPC, search and display, as well as penning content, managing the digital media team, and budget and planning for client campaigns. I am certified in Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads, and have worked in PM tools including Jira and Asana, and CRMs including Salesforce.More...