PointClickCareSr Director Marketing Revenue Operations
Jan. 2020 - Jan. 2022Toronto, Ontario, CanadaCross-functional Marketing Operations Leadership. Introduced and led Marketing Revenue Operations to increase focus on revenue growth cross-functionally. Elevated team competencies, implemented best practices, optimized Marketing orchestration. Held accountability for Marketing Performance Transformation, Annual Marketing Planning from Strategy to Execution, Marketing Resources Management, Analytics & Reporting, Technology, Marketing Processes Design & Management, Marketing Enablement, Best Practices Management and Digital Production Shared Services.