The Chemours CompanyGlobal Marketing Automation & CRM Specialist
Jul. 2015 - Jul. 2017Wilmington, DelawareI planned, implemented, managed and supported marketing automation at Chemours for all business units globally by:
• Designing, developing and improving our instance of Marketo, our enterprise-level marketing automation software as a service platform. • Managing Marketo’s integration with Salesforce.com, our global customer relationship management (CRM).
• Improving Salesforce.com adoption as Salesforce.com Administrator.
• Creating, implementing and promulgating marketing automation standards, processes and best practices. • Improving our performance, driving down the lead acquisition cost and optimizing marketing ROI. • Networking with marketing automation thought leaders to keep our practices on the leading edge. I helped product and business teams optimize marketing and sales by:
• Creating and implementing creative, goal-specific campaigns that attract new leads, help business units know their customers better and encourage sales.
• Translating the value of data collected to sales and the business to accelerate sales.
• Finding and sharing market opportunities found in customer information.
• Maintaining data hygiene through best-in-class processes.
• Network with like functional experts across all businesses and regions to identify cross-business opportunities and leverage best practices. Substantial experience with HTLM, CSS and quantitative methods.