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Work Background
EightPointsCRM & Marketing Automation Leader
Jan. 2022Delaware Valley
ADTMarketing Technology Product Manager
May. 2021 - Jan. 2022Fort Lauderdale, Florida, United States
SlalomSolution Architect
Jan. 2021 - May. 2021Worked with clients on starting, improving and optimizing customer relationship management (CRM) and marketing automation integration and performance.
BHG FinancialSenior Salesforce Product Manager
May. 2020 - Jan. 2021Davie, Florida, United States
SlalomSolutions Architect
Nov. 2019 - May. 2020
SlalomConsultant
May. 2018 - May. 2020Greater Philadelphia AreaWorked with clients on starting, improving and optimizing customer relationship management (CRM) and marketing automation integration and performance.
The Conference BoardGlobal Marketing Automation Lead
Jul. 2017 - Jan. 2018Wilmington, Delaware- Worked with economists globally to structure, development and execute marketing automation campaigns in Marketo, a marketing automation platform. - Educated marketing and sales professionals on best practices in marketing automation and customer relationship management systems. - Set up and shared standard and specialty campaign reports to monitor campaign effectiveness. - Created a global and segment specific subscription center. - Developed and promulgated database insights that improved segmentation and customer understanding. - Substantial experience with HTLM, CSS, SQL and velocity scripting. - Cleaned and standardized data across all marketing/sales platforms. - Integrated Marketo and SugarCRM within the first few weeks of getting hired.
The Chemours CompanyGlobal Marketing Automation & CRM Specialist
Jul. 2015 - Jul. 2017Wilmington, DelawareI planned, implemented, managed and supported marketing automation at Chemours for all business units globally by:
• Designing, developing and improving our instance of Marketo, our enterprise-level marketing automation software as a service platform. • Managing Marketo’s integration with Salesforce.com, our global customer relationship management (CRM).
• Improving Salesforce.com adoption as Salesforce.com Administrator.
• Creating, implementing and promulgating marketing automation standards, processes and best practices. • Improving our performance, driving down the lead acquisition cost and optimizing marketing ROI. • Networking with marketing automation thought leaders to keep our practices on the leading edge. I helped product and business teams optimize marketing and sales by:
• Creating and implementing creative, goal-specific campaigns that attract new leads, help business units know their customers better and encourage sales.
• Translating the value of data collected to sales and the business to accelerate sales.
• Finding and sharing market opportunities found in customer information.
• Maintaining data hygiene through best-in-class processes.
• Network with like functional experts across all businesses and regions to identify cross-business opportunities and leverage best practices. Substantial experience with HTLM, CSS and quantitative methods.
DuPontMarketing Automation/CRM Specialist
Nov. 2014 - Jun. 2015Wilmington, DelawareHired to manage the transition of marketing automation to a new, spin-off company --- Chemours, I accomplished the following in eight months:
• Created, structured and connected a new marketing automation system with a new customer relationship management instance (Salesforce.com) - without any errors.
• Implemented a state-of-the-industry marketing automation program with responsive design, net new lead programs and product-based scoring.
• Increased lead generation by 135% during the transition.
• Improved business unit adoption of marketing automation and Salesforce.com adoption in multiple businesses globally.
• Helped Latin American-based businesses become nearly self-sufficient in using marketing automation and translating its value to the business locally and internationally.
• Established and socialized key marketing automation metrics. They have become benchmarks.
• Identified the key promotions that produced the most leads, conversions and opportunity.
Christiana Care Health SystemSenior Marketing Manager & Analyst
Apr. 2008 - Nov. 2014I led the marketing of two of four of our health system's main service lines, cancer and orthopaedic services, plus all outpatient practices. I created and executed multi-faceted marketing plans based on market and in-house data and engaged creative agencies to create targeted and effective campaigns. I created and managed award-winning patient and physician customer relationship management system. Started in 2009, our Salesforce.com cloud-based customer (patient) relationship management system tracked our relationships with physicians, potential patients, donors, trustees and board members. We used Marketo's lead nurturing programs to cultivate patients and physicians, manage events and lower marketing costs. Our use of these technologies expanded to make improvements in public health by geo-targeting (through GIS). Every campaign produced an impressive positive return on investment - and I can prove that. I also managed marketing research for the health system and supported research done by our patient experience department. My research improved marketing focus, enhanced patient experience and led to major strategy changes.
SeePlayStay HospitalityDirector of Operations, Bookings and Customer Experience
May. 2005 - Mar. 2020Rehoboth Beach, Delaware, United StatesAcquired and managed multiple short-term condo rental properties in Rehoboth Beach, Delaware. Managed all booking with 72% annual occupancy and 4.8 out of 5 star reviews from hundreds of guests. Provided unique guest trips and itineraries.
Penn Medicine, University of Pennsylvania Health SystemDirector of Marketing & Fund Development
Jun. 2001 - Apr. 2008Philadelphia, Pennsylvania, United StatesManaged a stress management program that grew 64% on average annually over 7 years. I directed marketing and fund development. Key to our success was my creation of a customer relationship management system provided customer insights. 76% of potential patients became customers within two years. Data collected produced reports that enabled new site selection, drove down customer acquisition cost and enabled efficient growth. Diligent data collection before and after intervention enabled us to raise more than $2.0 million from the National Institutes of Health, the State of Pennsylvania, major foundations, the City of Philadelphia, major donors and individual participants.
Market KnowledgePrincipal
Jan. 2000 - Apr. 2008Greater Philadelphia AreaMarket Knowledge was my own private marketing planning and implementation practice. I help small companies, business districts and nonprofit organizations plan and implement marketing strategies. Plus, I helped real estate developers, shopping center owners, cities, counties and municipalities understand the market forces affecting their businesses, centers and properties. Lastly, conducted housing market analyses for property developers and municipal authorities. Won awards in several states for real estate market analyses and marketing plans that made a transformational difference.
Peace CorpsSmall Business Advisor
Sep. 1989 - Nov. 1991Lessos, KenyaTaught business education at a trade school and worked with civic groups on starting small businesses. In two years, I was able to started and equip the school's first library and obtain seeds to diversify the school's garden. I was also able to help a civic group get the funds to start a cattle feed shop and mill.
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