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Work Background
Dallas Auction GalleryDirector of Operations and Marketing
May. 2024United States, DallasManaged daily operations including client services, staffing and training employees and registrar duties
Implemented operations and logistic processes to help company maintain sales goals
Updated existing operations practices to reduce errors in cataloging, imaging and misplacement of items
Social media marketing including creating content, posts and scheduling
Digital marketing including creating newsletters, web banners, and coordinating sponsored content
Used cloud based software to manage property, client relations, etc.
Heritage AuctionsDirector, Brand Marketing and Special Events
Jun. 2020 - May. 2024Dallas, Texas, United StatesContinue Management of content as described below
Manage a four-member team to oversee all events including planning, operations, and execution
Responsible for elevating brand awareness through previews at all regional offices and outside events
Manage the schedule, installation and promptly for 5,000 sq foot HQ gallery space
Manage marketing and PR for specialty auction including: coordinating print marketing projects, preview materials, curating previews and collaborating with PR for on-site and offsite media events
Heritage AuctionsSenior Marketing Manager
Jan. 2020 - May. 2022Dallas-Fort Worth MetroplexContinue Management of content from start to finish as described below Work with assigned categories to create bespoke events for the auction house including partnerships with Bloomingdales, Museum of Modern art Chicago, Dallas Art Fair and ComplexCon Own the development of SOP for image licensing and copyright requests Own the development a crisis management response Work with the PR team to take on the creation of press releases
Heritage AuctionsCategory marketing specialist
Oct. 2017 - Dec. 2020Dallas, Texas, United StatesManaged processes for processes for producing print marketing efforts and campaigns including creating jobs, scheduling production workflow, acquiring creative assets, communicating jobs specs and interfacing with print production vendors
Served and collaborated with assigned internal clients and subject matter experts
Provided content to the graphic design team
Created media plans by sourcing trade and general interest publications, negotiating advertising rates and managing insertion orders with 50+ national and international publications
Collaborated with other departments to ensure projects are delivered on time and on budget
Liaised with the digital marketing team to ensure digital marketing efforts, emails web marketing and social media are scheduled and efficiently executed
Owned the generation of customized content for assigned categories: writing press releases, media pitches, blog posts, short articles and marketing copy for emails and e-newsletters
Facilitate storytelling by subject matter experts for video production
ANTIQUES OF RIVER OAKS LLCMarketing Specialist
Oct. 2016 - Oct. 2017Houston, Texas, United StatesCurate the furniture throughout the sales floor Public Relations representative; built and maintained relationships with press, writing press releases Website maintenance: photograph and upload new inventory, exhibitions Assist in appraisals for the company, insurance, resale, estate and donation
Morton's AuctioneersFine Art Specialist
Jan. 2016 - Oct. 2016Houston, TexasRan and was responsible for growing the Fine Art Department on the consign and bid side
Appraised all artworks that were inventoried; including examination, determination of medium, year, artist, research of comparative markets and assessed property Fair Market Value
Determine what sale to assign each piece and put each work in a cohesive order for catalog
Curate the artwork in sales room for each Determine proper marketing and PR for sales
Assist on sale day, including taking bids both online and via phone, assisting each department with sales, working with clients
Cavalier Galleries, Inc.Associate Director
Jan. 2012 - Dec. 2015Greenwich, CTManaged local Greenwich Gallery: including opening and closing, working with clients, staffing, and training employees and overseeing incoming and outgoing works of art
Organized and Curated gallery exhibitions in all four gallery locations
Assisted in consigning and curating online auctions
Conducted all of the appraisals for the company: insurance, resale, estate and donation
Responsible for client collection maintenance; including additions and presentations for new works
Public Relations representative for the company; building and maintaining relationships with local press, writing press releases
Managed inventory and other registrar duties; including maintaining database subscriptions including subscription-based websites, as well as gallery website
Planned for gallery to participate in several art fairs; applications, creating inventory, shipping, booth planning, coordinated events
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