CommerceIQHead of Marketing - Product, Growth & Customer
Jul. 2018 - Aug. 2019Mountain View, CALed all demand generation, product marketing and customer marketing activities for series B SaaS company reporting into the CEO Recrafted the strategic narrative for the company and positioned it to be a differentiated offering resulting in 9X more customers and 4X more revenue in 12 months Led a team to create a demand generation engine that increased inbound and outbound leads by over 300% YoY
- Digital Marketing (paid ads, social media)
- Marketing automation (nurture emails)
- Events (ShopTalk, CPG Matters, NRF)
- Website marketing - Customer Webinars
- Chatbots (Drift) - Created sales enablement collateral such as blogs, sales decks, explainer and how-to product and solution videos, competitive battlecards, and e-books Managed a team of in-house marketers, UX creatives, front end engineers, and external content marketing, graphic design, marketing automation, and PR agencies