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Work Background
Aventi GroupFractional Marketing Leader
Jun. 2023San Jose, California, United States · Remote
PS Marketing ConsultingPrincipal Marketing Consultant
Oct. 2022United States · RemoteMarketing strategy, product marketing, demand gen consulting for B2B SaaS in e-commerce, Generative AI
Restaurant Growth AdvisorsFounder & CEO
Oct. 2022San Jose, California, United States · RemoteDigital Marketing Agency providing SaaS and services for restaurants in the US and Canada. We manage website design and development, SEO, Google PPC, Organic and Paid social media advertising across Facebook, Instagram, TikTok, Email Marketing and SMS Marketing, Branding, Design and more
SkillrInvestor
Mar. 2022
ShopifyGlobal Head of Marketing
Jan. 2022 - Oct. 2022San Francisco Bay AreaLed a team of product marketers, and cross-functional team members across UX, Front-End development, Data, Growth marketing, and Finance to launch a GA version of Shopify Markets (including FX, Duties & Import Taxes, Admin, Translations) to 100+ geographies Launched Shopify Markets Pro Beta and Early Access versions for US market and exceeded launch adoption goals Translations app exceeded adoption goal of 10K+ installs on the Shopify App Store, and Markets Pro on track to exceed Early Access goals Coached team on developing the product marketing strategy (positioning, value props, targeting, segmentation) and prioritized product marketing roadmap and executed in 6-week cycles Developed an integrated growth marketing plan that combined lifecycle marketing, paid media, SEO, and in-product channels to drive thousands of users Developed a sales enablement playbook for the FX product and piloted it with customer success teams that resulted in a 60%+ adoption rate in 3 months
NUMA New YorkStartup Mentor
Jan. 2020 - Oct. 2022San Francisco Bay Area
IndependentMarketing Consultant
Aug. 2019 - Dec. 2021San Jose, California, United StatesDeveloped brand strategy and identity for post-pandemic recovery and growth with a $XXM marketing budget as a consultant for a B2C Travel client Managed a 3 member team and a $10M marketing budget across paid media, search, events, and content marketing
CommerceIQHead of Marketing - Product, Growth & Customer
Jul. 2018 - Aug. 2019Mountain View, CALed all demand generation, product marketing and customer marketing activities for series B SaaS company reporting into the CEO Recrafted the strategic narrative for the company and positioned it to be a differentiated offering resulting in 9X more customers and 4X more revenue in 12 months Led a team to create a demand generation engine that increased inbound and outbound leads by over 300% YoY
- Digital Marketing (paid ads, social media)
- Marketing automation (nurture emails)
- Events (ShopTalk, CPG Matters, NRF)
- Website marketing - Customer Webinars
- Chatbots (Drift) - Created sales enablement collateral such as blogs, sales decks, explainer and how-to product and solution videos, competitive battlecards, and e-books Managed a team of in-house marketers, UX creatives, front end engineers, and external content marketing, graphic design, marketing automation, and PR agencies
AmazonHead of Product and Growth Marketing - Amazon e-Commerce Search Ads
Jan. 2017 - Jul. 2018San Jose, California, United StatesDeveloped a GTM strategy that tripled the adoption and doubled revenue for the Amazon Search Ads program over 18 months across US and Canada Led a team of 3 channel marketers and cross-functional team members across UX, PM, Data, Front End Engineering to develop and activate an in-product marketing channel (Business Advisor) that doubled adoption rates and revenues Developed data driven retail use cases, promotional offers, and personalized data insights to encourage large, mid-market, and SMB merchants to adopt Amazon Search Ads
AmazonSenior Product Marketing Manager - Amazon Advertising
Jun. 2014 - Dec. 2016Palo Alto, CALaunched Amazon’s 3P supply side ads platform (Amazon Publisher Services) for enterprise, SMB, and sole web and mobile publisher segments, taking it from conception to beta launch to general availability (GA) Employed a variety of data-driven product-led growth tactics and supported field sales, and SDRs that drove thousands of publishers to adopt Amazon Publisher Services
KudosKornerFounder
Jan. 2012 - Dec. 2013Sunnyvale• Launched and grew HR analytics company in enterprise social space to 300+ users, 1 pilot customer with a team of engineers and designers
• Developed vision, product requirements, use cases, wireframes, value proposition, content, social media marketing, PR messaging
• Good understanding of REST APIs, Outlook and Gmail plugins, scrum/agile development process, JIRA
• Developed sales pipeline, site collateral, video, and grew social media followers across Facebook and LinkedIn in few months
VisaDirector Global Marketing & Strategy
Jan. 2012 - Mar. 2013Foster City, CA
Yahoo!Senior Manager, Monetization
Oct. 2007 - Apr. 2012
Harcourt Assessment/Ordinate CorporationSenior Manager, Product Marketing and Management
Jan. 2006 - Dec. 2007Menlo Park, CA
Diageo Inc.Manager
Jun. 2004 - Sep. 2004Developed and delivered a go-to-market strategy aimed at doubling revenues of premium spirits business over three years
Kellogg School of ManagementMBA Candidate
Jan. 2003 - Dec. 2005
Booz Allen HamiltonSenior Consultant
Jun. 2001 - Aug. 2003Management consulting services to clients in insurance, aviation, technology, government
MicroStrategyAssociate, Product Marketing
Jan. 2000 - Dec. 2001Product Management and Marketing roles that encompassed inbound and outbound activities, sales channel redesign, management of technical support team, and establishing alliances and apartnerships for education services business
United AirlinesIntern
May. 1999 - Sep. 1999 Developed a "double deadheading" approach to optimize crew scheduling for Uniteds international flight operations that contributed to significant savings
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