Lara Forrer

Senior solutions architect @adaptive & co

South Africa💸 Marketing✔️ ITMarketing Analytics Manager🧨 ConsultingTech SupportBusiness AnalystData AnalystBI Analyst

Hi I am Lara. A Senior solutions architect with over a decade of industry experience, specialising in designing and implementing innovative technology solutions for some of the world’s most prominent global brands. I have a deep understanding of a wide range of technologies and platforms and a proven track record of successfully architecting and delivering complex solutions that meets clients unique business requirements. I am known for my ability to cultivate and retain client accounts by providing strategic guidance, technical expertise, and exceptional customer service. I excel at building strong relationships and driving customer success. With a keen eye for identifying opportunities to optimise processes, improve efficiency, and drive business growth, I am committed to leveraging my expertise to deliver cutting edge solutions that align with clients objectives and drive tangible, measurable results.

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Work Background

adaptive & coSenior Solutions Architect

Sep. 2021Dublin, County Dublin, IrelandAdaptive helps clients unlock the value in their data to drive competitive advantage and accelerate growth. They are a performance-driven digital marketing consultancy specializing in Pay-Per-Click, Paid Social, SEO, CRM, CRO, and Google Analytics Consulting. Responsibilities include: - Provide strategic perspectives and develop necessary frameworks for key areas for guidance and to promote organizational objectives. - Educate stakeholders on best practices and proper use of digital data and analytics to help make informed decisions. - Direct the evaluation and selection of digital analytics technologies based on established criteria to satisfy client business needs. - Proactively manage and foster client relationships by acting as a strategic advisor. - Communicate complex digital data insights to the client to support decision making.

IncubetaDigital Data analyst

Sep. 2018 - Sep. 2021Cape Town, Western Cape, South AfricaNMPi is an award winning digital marketing agency with over 14 years experience in delivering global campaigns with granular localised targeting. The company's approach towards digital advertising combines innovative technology and a team of data driven analysts. With resources and people on the ground around the world, their in-depth local market knowledge and digital expertise drives phenomenal results. Responsibilities as digital data analyst include: - Plan and implement custom Analytics and tag management solutions - Develop and execute on digital measurement frameworks/blueprints - Perform analytics audits and establish data governance processes - Produce clear and detailed client facing reports to identify areas of opportunity to improve campaign and site performance. - Help organizations collect data through Google Analytics and other marketing platforms with the use of well thought out measurement plans and turn insights into actionable recommendations - Identify commercial opportunities - Contribute thought leadership collateral pertaining to digital measurement and analysis industry.

Rhino AfricaBusiness Analyst Intern

Jan. 2018 - Aug. 2018Cape Town, Western Cape, South AfricaRhino Africa was founded on a passion for the people, wildlife and spectacular landscapes of Africa. The travel agency specializes in luxury safaris around southern and eastern Africa, creating life time experiences for clients from all over the globe. - Analyzing product volumes, allocation, overrides and incentives. - Analyzing historical sales figures to identify trends which determine possible product strategy. - Conducting price comparison and competitive analysis. - Providing ad hoc assistance in project and sales management. - Working hand in hand with the Business Intelligence department to ensure the quality and availability of all forms of data. - Facilitating support processes and working towards issues resolution with business stakeholders.

Stellenbosch UniversitySocio-Informatics Tutor

Feb. 2017 - Nov. 2017Stellenbosch-Teach the historical development of the knowledge economy. -Define and distinguish different concepts related to knowledge. -Demonstrate the effect of the cumulative, systematic and entrenched nature of knowledge. -Explain what the digital divide entails.

DigiataIntern

Jun. 2017 - Jul. 201734 Bree Street, Cape Town-Worked on a project to make Digiata corporately socially responsible. -Shadowed the product owner of the payment system, CentralPark. -Assisted with systems testing and reporting. -Worked alongside a UX designer using Linx and Stadium to build web applications.

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