Derek Truty - Email Marketing Expert,

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Work Background

Nav Technologies, Inc.Sr. Email Marketing Manager

Jan. 2024Remote

Trinity Road, LLCMarketing Director

Jun. 2023 - Nov. 2023Charlotte, North Carolina, United States · Remote- Oversee all customer contacts, including digital, mobile, catalog, and email, with the goal of driving customer loyalty and increasing lifetime value by leveraging customer behavioral and transactional data. - Develop insights from customer products and drive results across all marketing channels. - Development of an integrated marketing strategy that creates valuable and long-term relationships with our customers. - Drive the top-line revenue profitability, including forecasting annual, monthly, weekly, and daily sales and orders. - Support monthly and annual revenue goals for new customer acquisition and catalog programs while adhering to expense budgets. - Identify current needs based on existing business structure, new technology and market competition. - Manage third-party external teams pertaining to customer and prospect data. - Manage and negotiate large vendor contracts, and partner with additional third-party vendors to identify and apply solutions as needed for database solutions. - Conduct independent and team research to assess value and impact of proposed initiatives. - Ability to translate data into action and push out meaningful insights. - Develop and lead all web analytics and digital reporting, including developing weekly dashboards and reporting on attributed sales. - Perform detailed analysis on customer data and segmentation. - Analyze campaign performance against established benchmarks, summarize key insights, and recommend actions to improve performance. - Lead and motivate a talented team of professionals providing vision, direction and guidance. -- Instill a results-focused culture with clear goals that are connected to critical priorities.

VendrEmail Marketing Manager

Oct. 2022 - May. 2023• Own Vendr’s end-to-end the email marketing strategy definition and execution • Manage and enhance our database of prospects: • Assess the quality/accuracy of the data in our database • Create a segmentation framework (personas, industries, geographies, etc.) • Assess the relevance for our business priorities (target audiences for our offering) • Identify and execute opportunities for expansion • Build and conduct email promotion and nurture campaigns for various personas and experiences. • Work closely with Product Marketing, Marketing Experiences, Sales, and Customers teams to create compelling email and nurture campaigns • Manage marketing automation and triggers to engage and convert prospects and customers across the customer journey using transactional, promotional, and educational content strategies • Build custom nurture streams for engagement and move people through our customer journey • Conduct A/B tests and analyze results to develop insights to improve email programs • Understand the journey of leads as they become MQLs, opportunities, and customers. Identify blockers and ideate to address in the spirit of continuous improvement • Develop the reports we’ll use to measure channel effectiveness • Collaborate with Marketing Operations and Business Systems to ensure GDPR & CCPA compliance • Collaborate with the sales teams to ensure proper marketing/sales hand-off

GartnerMarketing Manager at Gartner Digital Markets

Jun. 2021 - Oct. 2022Oklahoma City Metropolitan AreaEmail Marketing Manager responsible for accelerating growth of online software marketplaces through personalized email experiences to extend the customer lifecycle and support sales enablement efforts. Key duties include driving the strategy, audience segmentation, and end-to-end campaign development for the Gartner Digital Markets network of sites in coordination with the Growth Marketing leadership. Other responsibilities include; • Drive full lifecycle engagement by architecting complex, automated user journeys (e.g. behavioral/triggered emails, SMS, win-backs, etc.) • Partner closely with Performance Marketing, Brand Management, Sales, and Content teams to create an integrated campaign approach across all touchpoints and a unified buyer experience • Work with analytics and product on enhancements to our CRM to support new campaigns and marketing workflows (new requirements, reporting, etc.) • Partner with Advisor leadership teams to define and execute support initiatives related to email marketing and advisor enablement. • Collaborate and communicate with the Sales teams on new campaign launches to grow their pipeline • Play an active role in driving content strategy for CRM channels- writing briefs, ensuring creative aligns to brand standards, and incorporating channel best practices • Develop customer segmentation approach and data requirements to extend lifecycle engagement and achieve relevant, targeted messaging throughout buying journey • Collaborate in cross-functional campaign development workflow by driving requirements through Marketing Ops, Product, Engineering, and Analytics teams • Maintain an ongoing testing roadmap for messaging, creative, and landing pages, and regularly report out on test results • Serve as a subject matter expert for B2B/B2C best practices across CRM-driven marketing channels and regularly present trends and program recommendations across the organization

GartnerDatabase Marketing Manager

Jun. 2018 - Apr. 2020Irving, TXSupporting Gartner's World Wide Events, Global Marketing and its constituents in the areas of list strategy and development, list aggregation, campaign performance analysis and testing. A demonstrated ability to use data to advise internal event marketing organization on how best to drive business results and maximize lead acquisition and sales conversion for events. Utilizing deep knowledge of audience acquisition, marketing automation, and list segmentation in order to identify the right attendee for the right event at the right time. Key Responsibilities - Perform audience segmentation; use data to advise marketing managers on how best to drive business results and maximize lead acquisition and conversion; - Determine more cost-effective means to deliver on marketing objectives through use of marketing automation, moving the business away from list buying and direct mail; - Develop segmentation targeting and testing processes to go deeper into current database to achieve better audience segmentation and targeting; - Continually monitor quality of leads based on engagement levels, sales cycle length, deal size, and other criteria; - Monitor and track efficacy of all campaign efforts and channel attribution; - Manage the process to reactivate lapsed / dormant subscribers and update audience information; - Coordinate with marketing leadership on email campaign strategy, universe health and size and own execution and quality of the marketing calendar. - Experience with segmentation, audience acquisition, email marketing, marketing automation, and campaign analysis;

Imagine CommunicationsGlobal Marketing Manager

Aug. 2020 - Jun. 2021Plano, Texas, United States- Develop & implement ABM and campaign personalization plans in alignment w/ core campaign objectives - Create, implement and track KPIs associated with marketing communications and data management projects - Develop insights based on marketing and sales data to create recommendations for improvement to support ongoing enhancements to improve relevance and execution of marketing plans - Monitor, manage and maintain data quality within the marketing database, working directly w/ sales operations to ensure the integrity - Play a key role in planning and implementation of marketing/sales funnel processes and workflows, including ongoing oversight for optimization as strategic changes dictate - Manage technical aspects of marketing automation and CRM integration and workflows - Manage communication programs in compliance w/ regional privacy policies - Support marketing operations including campaign analysis, technology platform evaluation, data management optimization, collaboration w/ sales operations

AnsiraSr.Email Specialist

Sep. 2014 - Jun. 2018Addison, TXThe Email Specialist is responsible for deployment of high volume client email campaigns. Additional responsibilities include analytics tagging, programming of data driven personalization, list management, deliverability analysis, rendering analysis and quality assurance. This position is very detail oriented and requires independent judgment & decision making on an ongoing basis throughout each day by determining how any specific email should be set up and built, where to load data for deployment, etc. The Email Specialist is responsible for making the final decision to deploy or not to deploy an email several times each day which directly impacts the client. What I Do: - Troubleshoot and coordinate email executions - Edit, test and launch highly segmented email campaigns - Pull and segment email lists according to campaign requirements - Autonomously set up and perform automated email sends - Manage data file aggregation and uploads with precise attention to detail - Manage email content and creative files - Closely coordinate with Analytics team for set up of analytics tagging according to KPIs - Coordinate with web developers on custom landing pages used in email campaigns - Perform QA and testing of all aspects of email campaigns - Analyze and interpret campaign deliverability performance for each campaign - Oversee and perform customer retention and list hygiene activities on a regular cycle - Build and maintain strong ISP relationships - Utilize latest tools and techniques provided by ExactTarget platform - Prioritize and manage multiple, concurrent projects effectively & accurately

Brierley+PartnersLead Production Analyst

Jan. 2014 - Sep. 2014Plano, TXInteracting and working with clients, project managers, developers, and end users to design and implement communications and technology solutions focused on Customer Relationship Management (CRM). Responsibilities included but not limited to - Setup, Testing, and deployment of client email communications - Interact with clients to gather and clarify business requirements - Develop and send mass e-communications for client-focused programs - Create and maintain documentation pertaining to project - Coordinate with technical and creative departments to ensure timely and quality delivery of interactive projects - Manage change request process and ensure that management is notified in a timely manner of any potential changes in project scope/expected deliverables - Monitor progress on projects according to the project plan and raise problems to management’s attention - Produce testing scenarios, assist in creating test plans and perform testing based on test plan - Maintain all project documentation in accordance with established methodology