As Heather Lutze, Director of Digital Marketing at Findability University, I have successfully implemented numerous digital marketing strategies that have significantly increased the online visibility and findability of our clients. I have also developed and conducted various training programs, helping businesses understand and leverage SEO, PPC, and other digital marketing tools. My expertise has resulted in improved web traffic, lead generation, and conversion rates for our clients. Furthermore, I have authored several books on digital marketing and SEO, establishing myself as a thought leader in the industry.More...
Ron Marcus
Brand & Marketing Consultant
Verified
I’m Ron Marcus, MBA, a highly experienced brander, storyteller, marketer, content producer, and team leader. For decades, I’ve helped nonprofits and firms in diverse industries leverage the power of brand and storytelling to engage, earn, and keep customers. Leverage my deep expertise in brand, storytelling, marketing, and customer experience to power your purpose.
Services include:
• Fractional CMO or Marketing Director
• Brand definition, strategy, and guidelines
• Customer personas & journey mapping
• Storytelling and copywriting
• Creative direction and visual identity
• Integrated marketing campaigns
• Marketing automation/CRM/email campaigns
• Content creation — written, audio, video
• Graphic design — ads, collateral, signage
• Website design / build / write/ maintain
• Media & analyst outreach
• Internal communication
• Organizational culture development
• Team building and leadership
• Marketing & brand recommendationsMore...
Phil Akin
CEO & Co-Founder@Clean Laundry
Verified
As co-founder and owner of Clean Laundry retail chain, founder of Leverage Marketing, Vistage Best Practice Chair, and senior executive at Advance Auto Parts, Phil Akin has a proven history of assisting businesses (start-up to mature) grow revenue, decrease expenses, reduce risk, and make better decisions. Phil provides proven strategic marketing, branding, sales, and operations input that has repositioned dozens of companies. From Fortune 500 to new start-ups, Phil has helped position companies to achieve meaningful marketing objectives and generate measurable results.
Phil Akin served as the President/CEO of Hellman Associates, Inc., a full-service advertising, marketing, and public relations firm in Waterloo, IA. Hellman provides branding, product launch, sales growth, public relations, and new business development strategies to regional, national, and global clients. Clients include John Deere, 3M, Ecolab, Rockwell-Collins, and GE. His primary responsibilities included new business development for the agency and facilitating the development of marketing strategy, marketing communications, and internet marketing campaigns for clients.
Prior to joining Hellman Associates, Phil was the Director of Marketing for Advance Auto Parts, a $3.7 billion specialty retailer. As the founder of the international Duds ‘n Suds Laundry Chain (with stores in the US, Canada, Ireland, the UK, and nine SE Asian countries), Phil was presented a Certificate of Outstanding Achievement in Entrepreneurship by Entrepreneur Magazine and was an Entrepreneur of the Year nominee for Ernst & Young.More...
Trisha Squires Daho
Founder@Empowered Leadership Cultivation
Verified
First half of my career I was a partner at EY with a large, successful practice. In 2014, I started Empowered. We are a culture, people, and leadership advisory firm that does a variety of things related to making firms successful through people and culture.More...