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Network Power<100 people
Roles
💸75%
Marketing
🧨75%
Consulting
✔️50%
IT
Geos
🇧🇷75%
Brazil
Work Background
Head of Marketing
ProfferHead of Marketing
Jul. 2024Remoto
Chief Marketing Officer
TelavitaChief Marketing Officer
Oct. 2022 - Dec. 2023São Paulo, Brazil1. Planejamento estratégico de marketing 2. Planejamento e desenvolvimento de campanhas B2B e B2C 3. Análise de mercado , Concorrência e dados e pesquisa de mercado 4. Gestão de mídias sociais e planejamento de conteúdo, incluindo SEO 5. Planejamento e gestão de Marketing digital e CRM 6. Controle e Gestão de Orçamento 7. Gestão de Marca 8. Gestão de eventos e contrato com fornecedores Gestão de equipe de Marketing, Mídia Digital, Eventos, Conteúdo, SEO e CRM
Shareholder former CMXO
BeleafShareholder former CMXO
Aug. 2021 - Oct. 2022São Paulo, BrasilHappy Partner to an amazing FoodTech. Responsible for changing the audiences perception of plant-based food through clever marketing and customer experience strategies
Marketing Director Latin America
Vialaser DepilaçãoMarketing Director Latin America
Jul. 2020 - Aug. 2021São Paulo, BrasilResponsible for repositioning the Brand Responsible for Growth Strategy across channels Responsible for Go to Market Strategy
Marketing Director North America
Motorola Mobility (a Lenovo Company)Marketing Director North America
Oct. 2016 - Dec. 2019Chicago, Illinois, Estados Unidos- Responsible for Integrated Marketing Strategies for NA and Brazil - Responsible for Brand, Channel marketing, Digital/Social, Media, CRM for all stakeholders - Responsible for NA Marketing Budget. - Manages 7 direct reports and a team of 19 professionals.
Head of Marketing Brazil - Mobile Business Group
Motorola Mobility (a Lenovo Company)Head of Marketing Brazil - Mobile Business Group
Dec. 2013 - Oct. 2016São Paulo Area, BrazilAWARD: Motorola Global Individual Excellence Award 2014 AWARD: Effie Awards 2015 - Brazil Launch Campaign for Moto E o Marketing Strategy for the Brazilian Market for ATL and BTL, online and offline. o CRM and Direct to consumer strategies o E-commerce, analytics and perfomance Media. SEO o Responsible for channel marketing and channel relationship o Relationship with advertising and promotional agencies o Responsible for creating 360° Promotional and Launch Calendars o Budget and ROI control o Responsible for the interaction with the Global team o Responsible for adapting Global campaigns as well as adjusting them to speak to local consumers
Head of Marketing
Grupo DadaltoHead of Marketing
Sep. 2012 - Dec. 2013Vitória - ESAWARD: Globes Award 2013 - Best low budget Campaign from AMPRO o Marketing strategy for all three brands and corporate. Responsible for both ATL and BTL strategies for the retail and loans brands. o Digital and Social strategy for all 3 brands, responsible for launching Brand Channels in social networks o CRM Strategy and E-mail Marketing for e-commerce o Community Management o PR strategy o Responsible for managing the relationship with advertising and promotional agencies o Trade Marketing o Promotional Calendar o Budget control o Market Research o Responsible for the area optimization and remodeling and creation of new work processes
Head of Planning and Operations - Latam
Ponto de CriaçãoHead of Planning and Operations - Latam
May. 2011 - Sep. 2012São Paulo Area, Brazilo Shopper marketing and promotional strategy for clients on consumer goods and retail and o Digital strategy for consumer goods on e-commerce o Communication strategy for clients on consumer goods and car industry o Organizing and managing market information and competitive intelligence for all the customers o Shopper research Execution strategies Budget management
New Business Manager at Ponto Frio
Ponto FrioNew Business Manager at Ponto Frio
Jan. 2007 - Dec. 2007Responsible for searching, analysing and developing new business models to Ponto Frio. Greatest Achievement: Project Manager for the launch of Ponto Frio Digital. Implemented a new operational model, with 44 new stores in a new area for Ponto Frio, coordinating the work of 50 people and providers. The 44 stores were launched in 2 months.( northeast of Brazil), o Expand Ponto Frio to the Northeast, launching the brand “Ponto Frio Digital” o Project manager for the opening of 44 stores in 32 cities of Bahia State. o Marketing and communication planning o Trade marketing and merchandising strategy o Guarantee the sales results on the business plan
Marketing Manager
Ponto FrioMarketing Manager
Oct. 2005 - Dec. 2009AWARD: Best promotional Campaign 2009 - Tecnoshow - From ABMN o Communication and media strategy along with the advertising agencies. o Responsible for Marketing Budget control and Split , as well as coop marketing budget o Responsible for the Promotional calendar to support sales strategy o New promotional partnerships o Definition and approval of sponsorships and promotional events. o Redesign of the promotional workflow o Measure marketing results (ROI). o Manage the relationship with the advertising agencies
Comercial and administrative Manager at Ponto Frio
Ponto FrioComercial and administrative Manager at Ponto Frio
Jan. 2005 - Dec. 2006Responsible for the comercial mangement for the RJ and ES regions. Pricing, adverstising and inventory control. Managing a team of 10 people. o Marketing and trade marketing plan and execution for the regional area. This regional was responsible for 40% of the company´s income. o Commercial regional strategy including, pricing and product management.
Marketing Coordinator
TIM BrasilMarketing Coordinator
Jan. 2005 - Oct. 2005o Elaborate business offers and technical solutions for large account clients, evaluating the ROI of every offer along with the sales team o Lead the channel´s sponsorship and communication strategy.
Key Account Retail Manager Manager
Brasil Telecom GSMKey Account Retail Manager Manager
May. 2004 - Jan. 2005o Responsible along with the Directors, for creating and executing the strategy for the retail channel. o Roll out the national strategy on to the regional coordinators. o Communication and joint advertising planning for the retail channel o Negotiation with major retail companies like Ponto Frio, Lojas Americanas, Magazine Luiza.
Sales Coordinator - Retail Market
VivoSales Coordinator - Retail Market
Jan. 2003 - May. 2004o Coordinate the retail accounts responsible for 47% of the company´s sales. o Trade marketing (sell out) and media strategies for those retail companies o Recruit and develop the retail team with 3 account managers and 30 sales supervisors.
Coordenadora de Marketing
GlobalstarCoordenadora de Marketing
Jan. 2000 - Dec. 2003
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