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Network Power<100 people
Roles
💸75%
Marketing
🧨75%
Consulting
✔️50%
IT
Geos
🇧🇷75%
Brazil
Work Background
ProfferHead of Marketing
Jul. 2024Remoto
TelavitaChief Marketing Officer
Oct. 2022 - Dec. 2023São Paulo, Brazil1. Planejamento estratégico de marketing
2. Planejamento e desenvolvimento de campanhas B2B e B2C
3. Análise de mercado , Concorrência e dados e pesquisa de mercado
4. Gestão de mídias sociais e planejamento de conteúdo, incluindo SEO 5. Planejamento e gestão de Marketing digital e CRM 6. Controle e Gestão de Orçamento
7. Gestão de Marca
8. Gestão de eventos e contrato com fornecedores
Gestão de equipe de Marketing, Mídia Digital, Eventos, Conteúdo, SEO e CRM
BeleafShareholder former CMXO
Aug. 2021 - Oct. 2022São Paulo, BrasilHappy Partner to an amazing FoodTech. Responsible for changing the audiences perception of plant-based food through clever marketing and customer experience strategies
Vialaser DepilaçãoMarketing Director Latin America
Jul. 2020 - Aug. 2021São Paulo, BrasilResponsible for repositioning the Brand
Responsible for Growth Strategy across channels Responsible for Go to Market Strategy
Motorola Mobility (a Lenovo Company)Marketing Director North America
Oct. 2016 - Dec. 2019Chicago, Illinois, Estados Unidos- Responsible for Integrated Marketing Strategies for NA and Brazil - Responsible for Brand, Channel marketing, Digital/Social, Media, CRM for all stakeholders
- Responsible for NA Marketing Budget.
- Manages 7 direct reports and a team of 19 professionals.
Motorola Mobility (a Lenovo Company)Head of Marketing Brazil - Mobile Business Group
Dec. 2013 - Oct. 2016São Paulo Area, BrazilAWARD: Motorola Global Individual Excellence Award 2014 AWARD: Effie Awards 2015 - Brazil Launch Campaign for Moto E o Marketing Strategy for the Brazilian Market for ATL and BTL, online and offline.
o CRM and Direct to consumer strategies o E-commerce, analytics and perfomance Media. SEO o Responsible for channel marketing and channel relationship
o Relationship with advertising and promotional agencies
o Responsible for creating 360° Promotional and Launch Calendars o Budget and ROI control o Responsible for the interaction with the Global team
o Responsible for adapting Global campaigns as well as adjusting them to speak to local consumers
Grupo DadaltoHead of Marketing
Sep. 2012 - Dec. 2013Vitória - ESAWARD: Globes Award 2013 - Best low budget Campaign from AMPRO o Marketing strategy for all three brands and corporate. Responsible for both ATL and BTL strategies for the retail and loans brands. o Digital and Social strategy for all 3 brands, responsible for launching Brand Channels in social networks
o CRM Strategy and E-mail Marketing for e-commerce
o Community Management
o PR strategy o Responsible for managing the relationship with advertising and promotional agencies
o Trade Marketing o Promotional Calendar
o Budget control o Market Research o Responsible for the area optimization and remodeling and creation of new work processes
Ponto de CriaçãoHead of Planning and Operations - Latam
May. 2011 - Sep. 2012São Paulo Area, Brazilo Shopper marketing and promotional strategy for clients on consumer goods and retail and o Digital strategy for consumer goods on e-commerce o Communication strategy for clients on consumer goods and car industry o Organizing and managing market information and competitive intelligence for all the customers
o Shopper research
Execution strategies Budget management
Ponto FrioNew Business Manager at Ponto Frio
Jan. 2007 - Dec. 2007Responsible for searching, analysing and developing new business models to Ponto Frio. Greatest Achievement: Project Manager for the launch of Ponto Frio Digital. Implemented a new operational model, with 44 new stores in a new area for Ponto Frio, coordinating the work of 50 people and providers. The 44 stores were launched in 2 months.( northeast of Brazil), o Expand Ponto Frio to the Northeast, launching the brand “Ponto Frio Digital” o Project manager for the opening of 44 stores in 32 cities of Bahia State.
o Marketing and communication planning o Trade marketing and merchandising strategy
o Guarantee the sales results on the business plan
Ponto FrioMarketing Manager
Oct. 2005 - Dec. 2009AWARD: Best promotional Campaign 2009 - Tecnoshow - From ABMN o Communication and media strategy along with the advertising agencies.
o Responsible for Marketing Budget control and Split , as well as coop marketing budget
o Responsible for the Promotional calendar to support sales strategy o New promotional partnerships o Definition and approval of sponsorships and promotional events.
o Redesign of the promotional workflow
o Measure marketing results (ROI). o Manage the relationship with the advertising agencies
Ponto FrioComercial and administrative Manager at Ponto Frio
Jan. 2005 - Dec. 2006Responsible for the comercial mangement for the RJ and ES regions. Pricing, adverstising and inventory control. Managing a team of 10 people. o Marketing and trade marketing plan and execution for the regional area. This regional was responsible for 40% of the company´s income.
o Commercial regional strategy including, pricing and product management.
TIM BrasilMarketing Coordinator
Jan. 2005 - Oct. 2005o Elaborate business offers and technical solutions for large account clients, evaluating the ROI of every offer along with the sales team
o Lead the channel´s sponsorship and communication strategy.
Brasil Telecom GSMKey Account Retail Manager Manager
May. 2004 - Jan. 2005o Responsible along with the Directors, for creating and executing the strategy for the retail channel.
o Roll out the national strategy on to the regional coordinators.
o Communication and joint advertising planning for the retail channel
o Negotiation with major retail companies like Ponto Frio, Lojas Americanas, Magazine Luiza.
VivoSales Coordinator - Retail Market
Jan. 2003 - May. 2004o Coordinate the retail accounts responsible for 47% of the company´s sales.
o Trade marketing (sell out) and media strategies for those retail companies
o Recruit and develop the retail team with 3 account managers and 30 sales supervisors.
GlobalstarCoordenadora de Marketing
Jan. 2000 - Dec. 2003
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