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Work Background
Chief Marketing Officer (Fractional)
GoodMineChief Marketing Officer (Fractional)
Mar. 2023London, England, United Kingdom
Founder
CurlicueFounder
Jun. 2019United KingdomFamily-run business Curlicue makes and retails beautiful eco-friendly sustainable gift wrap and accessories. Curlicue has been featured in The Guardian, The Independent, Good Housekeeping and other leading publications. Curlicue is also a member of Buy Women Built. Find out more: curlicue.uk All Curlicue products are plastic-free, vegan, made from 100% recycled paper and all products are fully recyclable in household recycling. Made in the UK and printed with vegetable ink, our wrap is vegan because we do not use traditional inks that are derived from fossil fuels. Curlicue prioritises high quality design as much as sustainability, with beautiful exclusive designs are created by a diverse and eclectic mix of independent artists and illustrators. Our accessories, such as our tape and twine, are sourced from partners that are based in the UK and follow sustainable manufacturing practices.
Marketing Consultant
Gallium VenturesMarketing Consultant
Apr. 2019
Marketing Consultant (Founder)
Kumari ConsultingMarketing Consultant (Founder)
Apr. 2019London, United KingdomI'm a skilled marketing professional with over a decade of experience in marketing strategy and activation. As a generalist marketer, I deliver results and drive growth for businesses of all sizes. From operations to strategy to activation, with an optimistic outlook and the ability to act as a linchpin, fostering trusted relationships with multiple teams and stakeholders. I began freelancing and consulting as a way to challenge myself and further grow my skills and experience across the marketing spectrum. Clients work with me when they need support creating and implementing marketing strategies, marketing operations infrastructure (for example, implementing MarTech) and leading key marketing projects (such as rebrands). I am also engaged by clients for tactical support during busy periods or for specific marketing activations, such as trade shows, owned events and lead generation campaigns. Clients include: Thomson Reuters, The Marketing Practice, GoodMine, Gallium Ventures, Bitstamp, The Beam Network, La Difference as well as coaching founders.
Freelance Marketing Consultant
VariousFreelance Marketing Consultant
Jan. 2018GlobalI have been advising numerous startups and social enterprises run by family, friends and people in my network.
Senior Marketing Manager
The Leading EdgeSenior Marketing Manager
Nov. 2016 - Apr. 2019London, United KingdomIn my global role for The Leading Edge I work across Marketing and Business Development. I work alongside talented researchers and strategists to help them build a presence in the marketing industry and beyond. I work very broadly across the business externally (securing PR, entering awards etc.) as well as internally (internal communication, culture and social etc.) As a fast-paced, rapidly growing business, The Leading Edge works with a variety of clients across the globe, partnering with clients to solve brand, innovation and retail problems. The Leading Edge focuses on unleashing hidden potential, enabling clients to grow and evolve by delivering focus, inspiration and guidance with a commercial edge.
Marketing Manager
Things UnlimitedMarketing Manager
Apr. 2016 - Nov. 2016London, United KingdomI also became Marketing Manager of Things Unlimited in April 2016, expanding my role across three Unlimited agencies.
Marketing Manager
Navigate UnlimitedMarketing Manager
Feb. 2016 - Nov. 2016London, United KingdomIn Feb 2016 I also became Marketing Manager of Navigate Unlimited, a sister company of TMW Unlimited in addition to looking after the TMW brand.
Marketing Manager
TMW UnlimitedMarketing Manager
Jul. 2014 - Nov. 2016London, United Kingdom At TMW Unlimited I covered a broad remit. Areas I managed include, but are not limited to; all external PR, internal comms, social media, managing events, coordinating internal and external projects and award entry submissions. My role allows me to engage with clients and brands but also suppliers and partners, such as industry bodies, emerging tech businesses and big media players.
Marketing Executive
TMW UnlimitedMarketing Executive
Feb. 2013 - Jun. 2014
Marketing & Office Manager and Director's Assistant
Hanson SearchMarketing & Office Manager and Director's Assistant
Mar. 2011 - Feb. 2013The Strand, LondonAs Office Manager for this small recruitment firm I played a hybrid role of admin support and marketing.
Internal Communication Coordinator
HarrodsInternal Communication Coordinator
Oct. 2010 - Feb. 2011
Marketing and Communications Intern
The London LibraryMarketing and Communications Intern
Sep. 2010 - Oct. 2010London, United Kingdom
Team Leader
The Phone RoomTeam Leader
Jan. 2008 - Sep. 2010Oxford, United Kingdom

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