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Work Background
KnaufMarketing Communications Deputy Manager
Feb. 2020 - Jul. 2022Developed marketing and brand communication strategies for Knauf branded products & services. Created marketing action plans and implemented strategies with a holistic approach. Created contents/projects supporting value propositions for various products and services. Communicated in different touchpoints for different target groups. (Architects, dealers, subcontractors etc.) Developed Knauf Branded Showroom Concept to increase premium product perception and system sales. Established the PR strategy that led to +300 news articles in relevant publications in one year. Resulted in +2M TRY Ad Value Equivalence. Created the social media strategy and ensured organic follower growth. Carried out effective conversion-focused advertising on LinkedIn.
Orchestrated creative, digital & PR agencies and related 3rd parties.
Conducted market researches to evaluate customer and market insights. Measured customer satisfaction and NPS (Net Promoter Score) of the brand, revealed the situation at the time and identified improvement points to increase the brand perception & market share. Adapted global marketing projects to the local market. Introduced the project to country teams, identified internal and external resources and ensured tasks were carried out according to the project plan. Successfull roll out of Knauf Global Internal Communication Platform: Yammer, to increase internal communication, best practice sharing and support crisis management; platform reached 90% adoption rate in a year. Acted as the main point of contact for the Regional Communications Team, coordinating with regional marketing/communication teams across multiple countries. (SEMEA) Supported crisis communication efforts by drafting press releases, statements, and communication materials as needed.
Strengthened digital communication channels and restructured digital marketing activities to provide sales lead.
PasabahceDigital Marketing & eCommerce Associate Manager
Dec. 2014 - Jun. 2019Managed and coordinated online marketing communication activities for both Paşabahçe & Nude brands. Developed brand awareness and composed online content that engage with followers and customers to retain & strengthen "lovebrand" position. (Pasabahce)
Played a key role in the establishment of the e-commerce site of the Nude glassware brand, which is positioned as a global design brand selling all over the world. Prepared strategies to increase the awareness of the ecommerce site and increase the average basket amount. (Nude) Successfully launched the project of moving & redesigning ecommerce platform to improve customer experience and conversions. Resulted in 62% increase in site traffic, 19% increase in Average Order Value, 8.4% increase in visit duration and 24.38% decrease in bounce rate. (Nude) Aligned digital marketing activities with the overall marketing strategy and managed online campaigns to raise brand engagement. Orchestrated the successful launch of social media brand awareness campaign with Iris Apfel in Italy, UK, USA and Turkey. The campaign has reached 15.5 million users around targeted countries and generated a traffic of 44K site visits during the campaign period (Nude)
Worked closely with overseas teams to ensure consistent brand messaging and visual identity across all marketing channels. (Paşabahçe Italy, Russia & China)
Acted as the project lead and point of contact for third-party service providers, fostering strong relationships and driving collaboration. Managed project budgets for various initiatives such as new web development, loyalty programs, vendor selection, etc., ensuring cost-effectiveness and adherence to financial goals.
Launched and managed the Paşabahce's presence in marketplaces such as Amazon Turkey, Trendyol etc. Measured and reported performance of all marketing campaigns, and assessed against goals (ROI and KPIs) Monitored yearly budget, ensuring appropriate tracking and financial efficiencies.
LuckyEyeSales Business Development Manager
Sep. 2009 - Jun. 2014Built and maintained strong relationships with key clients, serving as the main point of contact for all their needs and inquiries.
Developed projects to ensure long-term partnerships, client satisfaction, retention, and revenue growth. Helped customers designate their needs and provided suitable services within an integrated strategy. (SaaS Solutions, Mobile Solutions, Digital Projects etc. )
Led the quotation and contract negotiation process, discussing terms and conditions with clients to reach mutually beneficial agreements. Successfully closed deals with clients, meeting or exceeding sales targets and contributing to revenue growth. As the primary point of contact for clients, collaborated with internal teams to address client needs, inquiries, resolved issues, and ensured overall client success. Strategically managed the pipeline of opportunities and maintained customer relationships. Monitored marketing trends & developments to increase company’s new business opportunities. Directly reported to the CEO of the agency, prepared weekly and monthly reports for the management to follow up leads, open deals and existing client portfolio.
LuckyEyeSales and Business Development Executive
Nov. 2007 - Sep. 2009Visited agency’s potential customers for new business opportunities. Prepared presentations and approach plans. Provided customers with quotations. Negotiated the terms of an agreement and closed deals.
Represented the company on fairs, events and exhibitions. Prepared sales reports to follow up company’s sales cycles.
Dogan Online DOLMarketing Executive
Oct. 2006 - Oct. 2007Assisted senior management in creating firm identity and vision and formulating sales and marketing strategy.
Monitored industry participants and top competitors and created counter strategies to ensure largest market share.
Liaised between various media outlets such as TV channels, web sites and advertising agencies in an effort to maximize advertising efficiency.
Performed in dept quantitative analysis on the effectiveness of online advertising, special promotions, sales campaigns and web site use patterns. Reported findings to senior management and recommended.
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