DeShea Witcher - VP of Marketing, TuxCare

Feedback from DeShea’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

TuxCareVP of Marketing

May. 2023Remote

TuxCareDigital Marketing Director, Enterprise SaaS

May. 2022 - May. 2023Remote

Dalstrong Inc.eCommerce Lead

Feb. 2022 - May. 2022Remote

Dalstrong Inc.Digital Marketing Associate

Oct. 2021 - Feb. 2022Remote

Roava Digital MarketingOwner

Apr. 2020Roanoke, Virginia, United StatesTransparent Pricing for Digital Marketing Services in Virginia and Remotely Most marketing agencies price with a complicated equation involving estimated hours, deliverables, perceived value, skills involved, and the alignment of the stars and planets. By the time they bring you a proposal with a price ticket, you have no way of knowing if you’re paying too much or not getting enough. Roava Digital is the premier choice for digital marketing services in Virginia. We make pricing simple, customizable, and transparent with our Digital Marketing Hour Blocks. Here’s how it works: - Buy a block of hours (5, 10, 20, or 40). - Use those hours for ANY combination of digital marketing services we provide. (That’s it. That’s our pricing model.)

Access Advertising & Public RelationsDirector of Digital Marketing

May. 2017 - Mar. 2020Roanoke, Virginia AreaSTRATEGY / PLANNING • Developed digital demand creation strategy (PPC platforms and earned channels) including keyword discovery, competitor campaigns, keyword expansion, ad copy and grouping and landing page optimization for more than 30 companies. • Established and managed the strategy, tone, content, and audience understanding across all PPC platforms (social, display, video, SEM) and earned (guest posts, organic search, content and influencer marketing, PR / contests) • Led the development of brand-specific digital support spend model with key KPIs in partnership with Brand Leadership • Creative Optimization: Partnered with Creative Leadership to develop strategy and test (A/B split testing) + develop hypotheses across all key channels (conversion rate optimization) o Tools used: VWO, Optimizely, Inspectlet, LeadPages, and Unbounce • Copywriting: Reviewed market trends, competitive intelligence and industry research for new opportunities and product positioning. • Copywriting: Created targeted ads and landing page copy for marketing campaigns including AdWords, Taboola, Bing Ads, and different content for split testing campaigns. • Targeting Optimization: Owned digital audience targeting and segmentation by channel outlet, identifying key customer segments + prospective modeling • Measurement / KPIs: Led strategic planning on building a measurement plan laddering up to measurable growth for each of the brands omnichannel • Led sentiment analysis, competitive market understanding, and reporting to find new markets MANAGEMENT: • Forged partnerships with key platform partners (Google, Facebook, Taboola, Hulu, etc.) that result in access to beta programs and improved strategies • Agency / Tech: Managed agency and tech partner relationships • Developed a staff with a variety of experience levels with focuses in PPC, conversion rate optimization, and lead generation techniques.

Access Advertising & Public RelationsSEO Specialist

Oct. 2016 - May. 2017Roanoke, Virginia Area• Executed tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns • Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns • Managed campaign expenses, staying on budget, estimating monthly costs • Optimized copy and website page structure for search engine marketing • Performed ongoing keyword discovery, expansion and optimization • Researched and implement search engine optimization recommendations • Developed and implemented link building strategy • Worked with the development team to ensure SEO best practices are properly implemented on newly developed code • Worked with editorial and marketing teams to drive SEO in content creation and content programming

DoublelinxMarketing Coordinator

Aug. 2009 - Jan. 2016Roanoke, VA• Partnered with Marketing Manager, Marketing Team, Sales and Category Managers to coordinate all event management of tradeshows and sales meetings • Developed and implemented strategic marketing plans for all brands with Marketing Manager • Provided tools designed to help grow sales in the core brands with Sales Team • Worked with and maintain positive relationships with advertising and public relations organizations to pursue strategic marketing plan • Orchestrated all communications, both internal and external, through press releases, article contributions, and website content, video, social media content and advertising • Developed and oversaw marketing strategy and planning, including expansion of cross channel digital marketing programs, which drive customer engagement and positive business results • Shaped and lead channel strategies to improve customer experience • Lead team expansion and use data-driven marketing strategies to improve marketing • Partnered with Analytics team to enhance end-to-end reporting capabilities to optimize KPI development and measurement

Norfolk SouthernContractor

Nov. 2007 - Feb. 2008Provided Access/Excel support for Training and development department.

Software Techniques IncDIGITAL MARKETING MANAGER

Aug. 2007 - Jan. 2009Hardy, VA• Devised strategies to drive online traffic to the company website with the owner and vice president • Tracked conversion rates and made weekly improvements to the website • Developed and managed digital marketing campaigns • Utilized a range of techniques including paid search, SEO and PPC • Managed online brand and product campaigns to raise brand awareness • Managed the redesign of the company website using 99designs.com • Improved the usability, design, content and conversion of the company website • Responsible for planning and budgetary control of all digital marketing • Evaluated customer research, market conditions and competitor data such as offline competitors (competitors with downloadable software) and online competitors (competitors with cloud-based software) • Reviewed new technologies and keep the company at the forefront of developments in digital marketing