Lisa Kirschner

Managing Director @Flair Interactive Services Inc.

Strategic MarketingGoogle AnalyticsHubspotTeam LeadershipContent CreationBloggerMailChimpSemrush📝 Influencer or BloggerConsumer segmentationSEOCampaign ManagementDigital MarketingCRM PlatformsContent managementEmail Marketing ManagerMarketing Director💸 MarketingCopywriterMarketing Analytics ManagerCRM managerContent ManagerSEO Manager

Lisa Kirschner is a seasoned professional currently serving as the Managing Director at Flair Interactive Services Inc., a digital marketing agency. With extensive experience in the field, she specializes in creating strategic digital marketing plans, website design, content creation, SEO, and social media management. Lisa's expertise lies in helping mid-sized to large organizations improve their online presence and achieve their marketing goals. Her leadership at Flair Interactive Services Inc. has contributed to the company's significant growth and success in the digital marketing industry. Prior to this, she held various roles in content development and digital strategy, continuously honing her skills and knowledge. Lisa is recognized for her ability to deliver results and her commitment to staying updated with current industry trends.

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Work Background

Flair Interactive Services Inc.Founder and Managing Director

May. 1995West Dundee, Illinois, United States · Remote-Provide strategic planning, analytics, SEO, inbound marketing, lead generation and conversion optimization services to hundreds of multinational Fortune 500 companies and small to midsized businesses -Grew agency to $1.2 million within first year of full-time operations -Manage team of up to 20 full-time employees and contractors (digital marketers, content strategists, SEO professionals, developers, designers, writers, finance and administrative staff) -Create audience-driven, full-funnel, integrated marketing strategies and tactical plans -Execute and fully managed tactics, including web sites, blogs, landing pages, SEO, premium content (white papers, webinars, interactive content, downloadables, quizzes, etc.), custom content, emails, social posts and more -Manage large-scale sites and content (500 to 10,000+ pages per site), including ecommerce sites -Lead monthly or weekly check-in calls and provided monthly analytics/SEO reports to prove performance and ROI for senior-level stakeholders -Stay up-to-date on modern web development and digital marketing best practices, utilizing knowledge to continually seek the best results -Provide quick-hit returns in an Agile environment, followed by longer-term solutions requiring more discussion, development or complexity -Awarded as fastest-growing women-owned small business in our category three times -Featured in Business Week – Small Business Edition and Agency Spotter as leading agency in multiple categories (SEO, digital marketing, inbound marketing) -Have written more than 1,000 SEO-friendly articles for the Chicago Tribune, eHow.com, Patch.com, Salon.com, Cutting Tool Engineering, and numerous other publications and websites (some may be using my maiden name, Lisa Mitoraj)

DeVry UniversitySenior Marketing Manager (Senior Content Manager) (100% REMOTE)

Jul. 2020Naperville, Illinois, United States · Remote-Plan, manage and implement enhancements, fixes and optimizations for devry.edu, DeVryWorks, the DeVry newsroom, 450 partner sites and other web properties -Proactively incorporate search engine optimization best practices into strategy, content management and development processes -Reevaluate internal processes, content management approaches, interdepartmental systems, procedures and workflows to identify areas in need of improvement -Continually identify opportunities for conversion optimization across multiple web properties -Manage one full-time employee and up to 10 contractors -Work with offshore developers and multiple agencies to successfully complete projects, reduce inefficiencies and streamline communication -Work hand-in-hand with the IT director and AEM product manager in IT to ensure a seamless rollout for each release and the introduction of new features and functionality within AEM -Work closely with stakeholders throughout the organization as a key liaison of Marketing and the primary contact for website changes and enhancement requests -Work closely with SEO and CRO managers to ensure content management, SEO and CRO initiatives are tightly integrated -Lead Agile development efforts from a content management and UAT perspective to keep sprints on track and ensure timely delivery of high-quality code for each release and epic -Ensure that development and content management requests are necessary and tied to DeVry’s primary business objectives

WATT Global MediaManaging Content Editor (100% REMOTE)

Jun. 2017 - Jul. 2019Rockford, Illinois, United States-Managed four direct reports at this 100-year-old media company: two staff writers and two associate editors -Set quarterly goals and conducted performance reviews -Participated in company strategic planning meetings with other managers -Assumed content director’s responsibilities during four-month maternity leave -All previous responsibilities from Senior Editor role

WATT Global MediaSenior Editor (100% REMOTE)

May. 2015 - Jun. 2017Rockford, Illinois, United States-Managed content for Petfoodindustry.com, a web site for marketing professionals, nutritionists and veterinarians in the pet food industry -Managed content for WattAgNet.com, a highly ranking news web site for the agriculture, poultry and animal feed industry -Wrote, edited and proofread articles for the web sites and one of the company’s eight print magazines -Promoted articles and blog posts written by other members of the editorial team on both web sites daily -Managed video content on the web sites -Analyzed traffic (pageviews, sessions, users) and engagement (average time on page, # of pages viewed, bounce rate) metrics in Google Analytics daily -Created custom analytics reports for other members of the editorial team, marketing, sales or other WATT team members daily (including automated weekly or monthly reports) -Conducted analytics training for other employees, including webinars, training documentation and biweekly “open office” hours during which people can join an optional group call if they have analytics questions -Conducted quarterly content audits to identify and analyze the most popular content and topics -Attended trade shows and events to cover topics of interest to the industry

WalgreensSenior Technical Writer/Project Manager (Partial Remote)

Aug. 2012 - Apr. 2015Lincolnshire, IL -Managed TrainIT web site, an internal web site that provides training materials and classes for 3,000 IT team members -Wrote scripts for internal videos promoting TrainIT and Geek Fest -Helped to plan and manage Geek Fest, a two-day event that gathered thought leaders and internal Walgreens speakers to present about a wide variety of IT topics, including Big Data, mobile technology, Agile and others -Wrote and edited communications and user manuals for two other IT groups that develop apps and software used by IT -Wrote 26 career guides for IT job families

DeloitteSenior Knowledge Manager (Senior Content Manager) (100% REMOTE)

May. 2008 - Apr. 2014Chicago, Illinois, United States-Contract #1 - migrated content from old CMS to SharePoint; tagged content with appropriate metadata -Contract #2 - managed seven intranet sites for Global Knowledge Management -Contract #3 - planned and managed the implementation of a complex online SMS directory, which involved large volumes of content, a firm grasp of the technical tools being used (SharePoint and Access), frequent interaction with SMEs and the technical team, and strong organizational skills

Zebra TechnologiesWeb Project Manager and Content Strategist (Hybrid - Onsite and Remote)

May. 2002 - Jun. 2008Vernon Hills, Illinois, United States-Managed team of 8 contractors from my company for major site redesign -Handled project management for hundreds of web projects to ensure that projects were completed on time and within budget -Interacted with stakeholders at all levels of the company, including C-suite executives, to gather requirements, obtain feedback and manage conflicts -Led content strategy efforts for landing pages, microsites, web pages and other digital marketing campaigns -Wrote thousands of pages of product specifications, case studies, product content and other web content -Wrote and redesigned Zebra’s online help desk

divineSenior Content Strategist

Jan. 2002 - Dec. 2003-Lead consultant for a software and professional services consulting firm -Produced content for public Web sites, corporate intranets, portals, tutorials and Help systems for Fortune 500 companies and start-ups -Managed teams of content, information architecture and usability experts to ensure timely and accurate completion of high-quality user experience deliverables -Planned, created and reviewed site maps, content asset evaluations, content migration plans, style guides, content gap analyses, wireframes, process flows, focus group deliverables and other user experience deliverables as needed -Worked with developers, programmers, visual designers, brand strategists, business stakeholders and other team members on a daily basis

marchFIRSTSenior Content Strategist

Jan. 2000 - Dec. 2002Chicago, Illinois, United States-My employer, marchFIRST, was bought out by divine -See divine description for detailed list of responsibilities

USWebSenior Content Strategist

Jan. 1999 - Dec. 2000Chicago, Illinois, United States-USWeb/CKS was bought out by marchFIRST, then divine -See divine description for detailed list of responsibilities

John William Roberts & AssociatesTechnical Editor

Jan. 1998 - Dec. 1999-Technical editor for a monthly technical journal, Cutting Tool Engineering -Responsible for writing, editing, managing freelancers, working with vendors and editorial planning -Key player in development of company Web site

Ellett BrothersMarketing Coordinator

Jan. 1994 - Dec. 1995-Marketing communication specialist for a sporting goods distributor -Produced catalogs, brochures, press releases and other marketing materials -Responsibilities included writing, editing and page layout

CE SoftwareTechnical Writer

Sep. 1992 - May. 1993-Technical writer in documentation group at software company -Wrote, edited and managed content for multiple pieces (newsletters, instruction booklets, manuals, technical documentation and more) -Proofread software manuals for various software products -Created indices for various software manuals -Interviewed subject matter experts in various departments for news stories, articles and newsletters