Nicole Ferreira

HR & Recruitment Leader @PWC Middle East

Training and DevelopmentCoachingTraining&Development SpecialistTalent AcquistionEmployee RelationsHR consultantChange ManagementHR TransformationOrganizational DevelopmentEmployer BrandingPerformance ManagementDiversity, Equity and Inclusion🗿 HRHR DirectorRecruiterHR GeneralistHR Business PartnerEngagement Manager

PWC Middle East continues to be a leading firm in the professional services industry, offering top-tier consultancy and assurance services. The HR & Recruitment department, Nicole Ferreira, plays a critical role in maintaining the company's high standards by attracting and retaining top talent. The team's focus on diversity, inclusion, and employee development has been instrumental in fostering a dynamic and innovative work environment. Current challenges include navigating the impacts of the global pandemic and adapting to the increasing digitalization of the workforce. Nevertheless, the department's strategic planning and adaptability position it well to meet these challenges and continue to drive PWC's success in the Middle East.

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Work Background

PwC Middle EastGraduate Recruiting - Associate Director

Nov. 2021Dubai, United Arab Emirates · On-sitePartnering with the business recruiting leads and people partners to deliver the firm's graduate recruiting strategy of bringing in over 1000 early career talents each year I am responsible for defining graduate programme requirements including managing end-to-end recruitment delivery and operations, design and deliver business-specific and business campus attraction campaigns Senior stakeholder relationship management, full campus attraction strategy, EVP & team leadership Partner with Business service lines for recruitment planning, budgeting, and selection processes, ensuring alignment with organizational goals Champion the Inclusion, Diversity, and Equity strategy and goals resulting in 85% Arab representation, and 55% female representation over the last 2 years Lead the establishment of new local and international university partnerships, leading to an increase in 35% more international applicants & the successful leadership of the team to organize over 80 on-campus recruitment events & workshops, with more than 1500 attendees Developed and implemented strategic recruitment plans, consistently achieving 100% of objectives and KPIs

Baker HughesRegional University Recruitment Leader - MENATI

Jan. 2019 - Nov. 2021Dubai, United Arab Emirates · HybridLed early talent activities for the region, including relationship and process management, operational excellence and continual service improvement Acted as the first point of contact for HR Leaders, Technology Leaders and University Executives to ensure that the company was recognized as an employer of choice for talents who aspire to join careers in the energy technology industry Led a team of specialists to deliver end-to-end, customer-centric hiring and onboarding for all university hiring in the region Reviewed and improved end-to-end processes to deliver timely and cost effective recruitment that allow hiring decisions to be made on time Collaborated with colleagues from Rewards for salary trend analysis and with Legal/Compliance for employment law Provided data analytics on hiring progress and virtual strategies for internships and programs during COVID-19 timing, resulting in successful hiring across the various during an uncertain time Managed relationships with 3rd party vendors, including performance against service level agreements Managed global teams and led recruitment for multiple territories including, Middle East, Africa, India, Russia Caspian and Europe and extended support to Australia, Asia and North and South America

GEOrganization & Talent Development Manager and HR Business Partner - MENAT

Mar. 2016 - Dec. 2018Dubai, UAEHRBP & OTD Manager: Provided dedicated guidance, coaching to employees and managers with specific focus on employee advocacy/ engagement, HR fundamentals, employee relations, performance development, career development, talent assessment, acquisition and retention. First point of contact for guidance on fundamental HR related topics and finding solutions Partnered with business HR to execute business-specific HR strategies Provided coaching and counsel to employees and managers to ensure consistent application and integration of policies, procedures and practices at 100% compliance, promote ethical compliant work environment Conduct yearly people performance reviews, involved in rewards planning and healthy organization analytics that also drive diversity and inclusion Led transformation projects and culture initiatives for employee engagement Development program leader: Developed strategy & learning experiences for entry level to executive level in the organization. These included development programs, culture transformation initiatives with L&D partnership and global program managers, ensuring alignment with global strategic goals and tailored to regional needs Led content design, needs analysis, identified the curriculum to be delivered based on analysis Master facilitator, led classes in various locations on varied leadership development topics Tracking participants’ completion on program, graduation and future development plans and ensuring quality throughout the program & making adjustments to enhance learning Lead multiple diversity and inclusion programs in the organization

GETalent Recruitment Manager - Leadership Programs, Internships & University Relations

Aug. 2012 - Mar. 2016Dubai, United Arab EmiratesCollaborated with all business verticals to identify the programs required to build successful talent for the future Ensured compliance and excellence for all hires through future planning and consistent process Developed the attraction, sourcing & assessment strategy aligned to business & functional requirements Led the development of the assessment center capabilities and roll-out. Facilitated recruiting and selecting of students, interns and graduates Worked with the events manager to organize and host campus workshops, events, networking sessions for students and new hires with a focus on ROI Implemented a dashboard to measure early talent hires Develop strategic "executive school" models in the region for key partner universities in the region, setup the campus teams, strategic agendas and rolled-out for the year Led and implemented strategic yearly University Relations Calendar linked to business needs, goal and objectives Program Managed an internal Development Program, working hand in hand with Learning & Development team on curriculum, forums and training plan. Managed to operations of the Leadership & Scholarship Programs for GE in the region Recently completed an Assignment in Organizational Design, working along-side the OT&D Leader in the region I was Part of a Localization Council for the Gulf Region, to encourage attraction and development for local nationals into the private sector

GETalent Acquisition Manager - MENAT

Sep. 2009 - Aug. 2012Dubai, United Arab EmiratesPartnered with Hiring Managers, HR Managers, Hub Leaders and Regional Leaders to ensure timely hiring to meet business objectives across MEA region Managed headcount and open positions, staffing process & data accuracy reports and track hiring metrics Independently managed the whole recruiting process from job posting to onboarding and offboarding, eventually hiring 2 specialist recruiters to support Acted as a coordinator between internal and external candidates regarding interview schedule, feedback and communication with the candidates during the onboarding process Built talent pool for forecasted needs and keeping long-term relationships with the potential future candidates Consolidated & prepared monthly staffing reports for the business leaders, including hiring, headcount, recruiting costs & background checks Coordinated and delivered new employee orientation program along with internal operations teams Ensured that all hiring efforts are in compliance with company policies and data privacy regulations

BuildConsult InternationalPrincipal Consultant

Jun. 2008 - Sep. 2009Dubai, United Arab Emirates · On-siteSpecialized in recruiting for the construction industry, managing an average of 50 open positions at a time Key Responsibilities: Interviewing, CV writing, references, marketing candidates, setting-up interviews with clients, candidate travel arrangements, managing the relocation process and visa requirements Business development included market research, cold calling, conducting presentations with clients, negotiations and attending exhibitions related to the industry

Beresford Blake ThomasRecruitment Consultant

Jan. 2008 - Jun. 2008Abu Dhabi, United Arab Emirates · On-siteManaged the Civil & Structural/Project Management/Developers recruitment desk, handling a portfolio of 10 consultancies in Abu Dhabi Thoroughly learned and educated myself on an industry I knew little about. Not only did I achieve this but successfully increased the number of candidates in the database by more than 20%, building my section and building strong relationships with clients and achieving repeat business End to end recruitment for various clients and mobility of candidates into the region

Afrizan PersonnelRecruitment Consultant

Aug. 2005 - Jan. 2008City of Johannesburg, Gauteng, South Africa · On-siteHandled recruitment for multiple different industries and disciplines, setting up the IT recruitment desk for 10 clients Maintaining, and developing client databases, marketing, cold calling and setting up client meetings. Sourcing and head-hunting of candidates, candidate screening and In-depth interviewing and assessments, references & preparing candidate profiles for clients In depth discussions to understand the clients' corporate business and needs Rate negotiations per volume of services required, providing advice on labour issues and statutory policies as per the labour law and skills development Also acted as Office Manager supporting the Owner and MD in the day-to-day operations of the agency