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Work Background
Compass Rose TheaterExecutive Director
Jun. 2023Annapolis, Maryland, United StatesLeading the longest running, award- winning small professional theater organization in Annapolis that offers professional shows, classes, camps, educational outreach and private theater training.
Connect2 CommunicationsSenior Account Director - consultant
Nov. 2022 - Mar. 2023
Madera GroupSenior Communications Consultant
Jun. 2020Washington DC-Baltimore Area/San FranciscoMission-driven public relations and communications professional with expertise in messaging and high-level, strategic publicity. Working on issues of justice, civil rights, healthcare, poverty, HIV, rural America, COVID, diversity and inclusion, substance abuse, recovery, disability, and more. Currently serving as Communications Director for Community Education Group in Appalachia and recently consulted to Dream Corps JUSTICE, TECH and Green for All programs..
Classcraft Studios Inc.Head Of Public Relations and Media Relations
Oct. 2018 - Jan. 2020remoteInitiated the educational company's first Public Relations and Media Relations strategic plan. Implemented innovative programs and projects to increase brand reach nationally and internationally.
Instrumental in raising company awareness through securing high-level interviews with prime media such as USA Today, AP, Washington Post, Newsweek, Education Week, Edsurge, Globe & Daily News, etc. Developed the first-ever annual company campaign in conjunction with National Teachers Appreciation Week, securing top media coverage with 6 million reaches, and created sales and marketing opportunities to expand the brand. Acquired media outreach exceeding a 60-million-person audience reach numerous times in just the first year. Secured more than 150 articles in one year while increasing the user base by 1 million. Researched media markets and tracked media coverage, including top education and feature journalists. Created crisis management plans and communication documents. Oversee staff/departments: Public Relations, Media Relations, Special Events, Special Programs Collaborated with cross-functional company teams such as Marketing, Engagement, Sales, and Learning. Train and collaborate with executives, speakers, staff
WPMCDirector of Communications/Public Relations/Media Relations
Aug. 2005Washington DC-Baltimore AreaAccomplished communications professional with broad expertise in developing and providing strategic communication plans with a specialty in publicity for dynamic leaders and companies. Demonstrated ability to bring strategic communication skills to enable best-in-class communications management for high-visibility executives, organizations, academics, elected officials, and national campaigns. Wide-ranging experience with businesses, NGOs, charities, and advocacy organizations offers unparalleled insight to tackling tactical and strategic awareness campaigns. I spearheaded hundreds of strategic plans and implemented thousands of public relations information campaigns, events, and promotional activities. I oversee free and paid publicity, specializing in high-level and diverse media placement. I administer op-ed tours and editorial placement, and press briefings. I organize and distribute internal and external communications. I manage social media campaigns, online marketing, and websites. I deftly plan and organize hundreds of special events, press conferences, and on-the-ground and virtual media tours. I adroitly write and produce impactful content, including press releases, advertising copy, promotional material, PSAs for television and radio, blogs, books, and videos under tight deadline-driven projects. I advocate for hundreds of world leaders for human and civil rights. I orchestrate awareness campaigns such as criminal justice reform (Dream Corps), ending Apartheid or reducing the nuclear weapons threat, promoting numerous environmental causes, expanding education, and furthering the missions of hundreds of non-profits. I led a PR effort in the strategic and long-term project that raised awareness and ultimately ended the racist policy in South Africa. I functioned as the lead communications and PR professional to end Apartheid (coordinating with many world leaders, including the Mandela family, Bishop Tutu, and Rev. Jesse Jackson).
Habitat for Humanity InternationalDirector of Public Relations
Mar. 2002 - Jan. 2005Directed management of HFHI's strategic public relations plans and programs. Oversaw management of four departments all Habitat for Humanity, including special events, the Women Build Program, Public Relations, and Media Relations. Advised and trained public relations strategy and skills for 3,000 affiliates, corporate partners, and headquarter departments. Served as chief spokesperson for HFHI. Created news releases and other publicity vehicles and managed newsroom web presence. Upheld HFHI's favorable reputation in crisis and advanced the positive regard in which the general public and opinion leaders hold HFHI. Ensured that special events such as the Jimmy Carter Work Project were professionally managed and conducted. Oversaw the development and execution of special events and ongoing public awareness campaigns. Responsible for the development of materials that assisted affiliates, national organizations, and campus chapters in conducting public relations and advocacy campaigns. Advised senior HFHI leadership regarding media relations and management of public relations programs and crisis events, including training spokespersons. Coordinated global extension of communication initiatives through cross-functional staff at Regional Support Centers and Area Offices. Developed promotional programs and products such as videos and PSAs. Pursued and supported marketing opportunities to maximize corporate partnerships and promote Habitat programs and image.
Women of Vision and ActionCommnications Director
Jan. 1996 - Jan. 1999Helped created vision and an overall strategic plan for the organization, establish organizational structure and implement communication plans for the nationwide organization. Also served on board along with Barbara Marx-Hubbard, Rama Vernon, Eleanor LeCain, advisors: Louise Hay, Marianne Williamson, Salle Redfield, others
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