Aaron Wood

Head of Marketing @Raketech

Digital MarketingTeam Leadership🧨 ConsultingEngagement ManagerGoogle AnalyticsBrand AnalyticsBusiness AnalystData AnalysisBrand ManagementConsumer IndustryStrategic MarketingCampaign ManagementMedia & TelecommunicationsUnited StatesGrowth HackerCRM managerMarketing DirectorMarketing Analytics ManagerEmail Marketing ManagerSMM ManagerContent ManagerBrand Marketing Manager💸 Marketing

Aaron Wood is a seasoned marketing professional currently serving as the Head of Marketing at Raketech, a leading online affiliate and content marketing company. With a decade of experience under his belt, Aaron has a proven track record of driving growth and improving brand visibility across various digital platforms. His expertise lies in areas such as strategic planning, SEO, SEM, and social media marketing. Before joining Raketech, Aaron held several key positions in prominent companies where he honed his marketing skills. He is known for his innovative thinking, leadership ability, and his knack for identifying and leveraging market trends. Aaron holds a degree in Marketing, further solidifying his knowledge and passion for the industry. His dedication and results-driven approach have made him a key figure in Raketech's marketing success.

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Work Background

RaketechHead of Marketing

Dec. 2023United StatesDeveloping and implementing cohesive branding, positioning and messaging across channels Owning email marketing strategy and optimizing for subscriber growth and engagement Leveraging CRM data and insights to refine targeting and personalization Collaborating with sales to develop sales enablement materials and campaigns Managing paid media budgets and campaigns across programmatic, social and search platforms Conducting testing to optimize conversion paths and improve site experiences

ClearShiftChief Marketing Officer

Mar. 2020 - Dec. 2023Colorado, United States• Proven marketer driving successful marketing and brand strategy for a rapidly growing automotive retailer in the Denver metro, • Directly attributed to the achievement of 83%+ revenue growth in 24 months and 200% market share growth in 18 months by defining OKRs for paid media and organic marketing teams. • Led a team of marketing specialists, developers, and data analysts in the expert execution of comprehensive marketing plans, market research, and competitive analysis. • Proficient in budget management and integrated marketing campaigns. • Developed brand identity and aligned marketing strategy for online vehicle sales. • Championed the successful completion of a Unified Data Platform to combine disjointed data sets and reports into a central location to track, analyze, and predict marketing and sales performance. • Leveraged data analytics and marketing automation tools to streamline marketing efforts. • Led the successful development of predictive analytics for inventory management based on consumer engagement scoring which further increased marketing performance and budget effectiveness.

ClearShift CarsBusiness Development Consultant

Jan. 2018 - Nov. 2018Littleton, Colorado• Trained sales teams and developed sales processes. • Spearheaded marketing and GTM strategy for online vehicle sales.

PIN Business NetworkDirector, Automotive Accounts

Nov. 2018 - Mar. 2020Greater Denver Area• Doubled automotive client base growth for the agency and data suite. • Advised on client relationships and performance of automotive contracts. • Advanced sales and marketing strategies. • Evolved a Macro and Micro Sales Process flow chart which focused on developing 360-degree profit center approach to client experience and agency profitability.

Mazda North American OperationsDistrict Manager

Nov. 2017 - May. 2018Greater Denver Area• Managed Mazda dealer relations in Utah, Colorado, Nevada, Idaho, and Washington. • Consulted on digital and traditional marketing strategies. • Achieved sales and market share improvement in Colorado and Utah +1.5ppt YOY. • Supported dealer stakeholders with market insight and strategy through annual business plan reviews. • Launched training seminars and large group training sessions in the Denver Metro and achieved record response rate to consumer interest. • Established strong dealer partner business case and support on wholesale of slower selling carlines. • Support stakeholders with market insight and carline strategy to effectively increase carline sales.

Mazda North American OperationsDistrict Manager

Jun. 2016 - Nov. 2017Greater Salt Lake City Area• Managed Mazda dealer relations in Utah, Colorado, Nevada, Idaho, and Washington. • Consulted on digital and traditional marketing strategies. • Achieved sales and market share improvement in Colorado and Utah +1.5ppt YOY. • Supported dealer stakeholders with market insight and strategy through annual business plan reviews. • Launched training seminars and large group training sessions in the Denver Metro and achieved record response rate to consumer interest. • Established strong dealer partner business case and support on wholesale of slower selling carlines. • Support stakeholders with market insight and carline strategy to effectively increase carline sales.

Graham OlesonDirector of Business Development

Sep. 2015 - Jun. 2016Colorado Springs, Colorado Area• Increased Tier 3 client base 30% in 7 months. Total +$15M annual billing • Highlighted opportunities for upsell with existing clients via digital spending. Resulted in 10-20% additional monthly billing. • Designed agency marketing strategy.

The Colorado Springs Gazette, LLCAutomotive Advertising Specialist

Jan. 2014 - Dec. 2014Colorado Springs, Colorado Area• Increased automotive dealer annual billing +40%. • Leveraged media negotiations to provide dealer clients with 40%+ media with no budget increase.

WSBT-TVDigital Marketing Strategist

Mar. 2011 - Nov. 2013Mishawaka, IN• Developed and maintained new digital revenue. • By use of strategic audiences and emerging digital ad tools, launched online strategy for clients, resulting in higher ROI. • Built knowledge in digital marketing tools.

WSBT, INCNewscast Director

Oct. 2007 - Dec. 2010Mishawaka, IN• Led teams and directed news broadcasts. • Developed creative means of directing successful news broadcasts. • Produced news topical promos and directed remote live events.