ClearShiftChief Marketing Officer
Mar. 2020 - Dec. 2023Colorado, United States• Proven marketer driving successful marketing and brand strategy for a rapidly growing automotive retailer in the Denver metro, • Directly attributed to the achievement of 83%+ revenue growth in 24 months and 200% market share growth in 18 months by defining OKRs for paid media and organic marketing teams.
• Led a team of marketing specialists, developers, and data analysts in the expert execution of comprehensive marketing plans, market research, and competitive analysis.
• Proficient in budget management and integrated marketing campaigns.
• Developed brand identity and aligned marketing strategy for online vehicle sales.
• Championed the successful completion of a Unified Data Platform to combine disjointed data sets and reports into a central location to track, analyze, and predict marketing and sales performance.
• Leveraged data analytics and marketing automation tools to streamline marketing efforts.
• Led the successful development of predictive analytics for inventory management based on consumer engagement scoring which further increased marketing performance and budget effectiveness.