Hazel Gormley Leahy

CEO @The Marketing Nation

Google AdsSemrushStrategic MarketingBrand advocateTechnologyFacebookB2BInstagramFundraisingTeam LeadershipMarketingTechAdvisorConsumer IndustryEvent ProducerContent CreationB2CCampaign ManagementMarket ResearchGoogle AnalyticsBrand AnalyticsBrand ManagementArtist ManagementContent StrategyDigital Marketing🔥 Startup Founder💸 MarketingDirectorBusiness Owner🧨 Consulting🎥 Entertainment✨ Business OwnerAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO ManagerGrowth HackerDigital Ads ManagerMarketing Analytics ManagerCommunity ManagerBusiness AnalystMarketing DirectorCRM managerProduct Consultant

360 Marketing Consultant with over 20 years experience working with multinationals, start ups, foundations and companies specialized in hospitality. ➡️ Founder of The Marketing Nation ➡️ Own 6 restaurants on the side

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Work Background

The Marketing Nation S.LMarketing Consultant

Jan. 2012SpainOutsourced by The Marketing Nation to consult for international clients in Madrid, Marbella, Monaco, Dubai, Los Angeles, Haikou, Montevideo, London to reinvent and lead marketing and business strategies. Have worked for companies such as Lionsgate, Melia International, Addvantage Clean Technologies, PMO Office of Dubai, Ghassan Aboud Exports and major international charities such as Artists for Peace & Justice.

Global Gift FoundationInternational Marketing Director

Sep. 2012 - Apr. 2018Marbella/ Los AngelesImplement and start up an international marketing department for Global Gift Foundation under mother company MandA Events structure. Develop all branding for its platforms, managing and overseeing its implementation in all supports, both on and offline. Develop three year strategic marketing plan assuring growth, using the concept of a philanthropreneur as a key objective: maximizing the business talents to reach a higher donation output for a foundation. Marketing agreements: bring in sponsors and marketing agreements to raise incomes and reduce costs: overall raising total donations to third party foundations. Event management: work with suppliers, clients and local country production teams for the global events in London, Paris, Cannes, Marbella, Mexico, Dubai, etc.

Malaga Club de Futbol S.A.D.Head of Marketing

Sep. 2011 - May. 2013Malaga• Marketing Plan: Develop and implement 3 year strategic marketing plan (16 products of the company) • Budget Management: Business Development budgets: (Marketing, Commercial, Communication, UEFA & Retail) • Branding: Develop and implement new branding for Company, adapting the Brand according to supports and areas of application. • Brand Placement and Sponsorships: reach global collaboration agreements to position the brand. Design, search and manage large company sponsors (Porsche, Google, Gillete, Evian, Coca-Cola, San Miguel, Bikkembergs, Eva Longoria Foundation, etc) • CRM: Implement loyalty card with database, Malaguista card. (30.000 members in just 4 months) • UEFA Champions League: - Manage Financial Fair Play with RFEF & UEFA - Responsible for all international relations with UEFA and other European Football Clubs • Merchandising: supervision of the selection, design and publicity of all merchandising with Nike and other suppliers. • Product launches: design, launch and promote all new club products (Players, The MBC, Kit, Shops) • Campaigns, Promotion and Advertising: Brand moments, ticket sales, season tickets, merchandising.

Mutua Madrid OpenMarketing Manager

Jan. 2009 - Sep. 2011Madrid• Online Marketing: planning and implementation of all online tournament services (web 2.0, social networks, publicity campaign). - Development of a new 2.0 web, working with third parties and technology companies. - Work on third party agreements for the online promotion of the tournament (YouTube, Google, Microsoft, ABC, Unience: total of 1.5 million euro in agreements) • Promotions: Development and implementation of strategic plans to sell tickets using online, SMS and street marketing. (Warner Bros, Parque Warner, Damm, Sony Ericsson, Ambilamp, Teatro Kapital, WTA, FMT, Universidades, Metro Madrid, Punto de Set, Mujer de Hoy etc.) • CRM: Implementation of a 360º CRM plan - Planning and design of mailings to data base. - Acquisition of new users from social networks (Facebook, Twitter: +20000 new users) • High-Tech positioning: Search and present actions of new technologies in the tournament (X-Box, Surface, IE8, Me-on-TV, U-Stream etc) • Sponsorship activation: Work with sponsors and collaborators to maximize their investments (WTA, ATP, Schweppes, Damm, Compeed, Ricoh, Rolex, Metro, Lavinia, Mutua Madrileña etc.) • Tennistainment: Implementation of social activities non tennis related (agreement with Spain’s largest music artists Pablo Alboran, El Pescao, Nena Daconte etc. to perform in the stadium; set up of the FanZone, activities in the tennis garden, Virtual Tournament in association with Sony Playstation). • Customer Services: Selection, training and management of all customer services.

MicrosoftProduct Manager

Jan. 2008 - Dec. 2009• Management of all 16 Windows Live products. (Messenger, Hotmail, Fotos, Skydrive, Social Network, etc.) - Monthly business analysis: metrics, revenue, users, competition. International reporting on business development. - Analysis of segmentation, demographics, tendency changes, overlaps, competition and published studies. - Product Planning: propose and launch product changes that benefit users. Test all products before launch. • Product Marketing: Prepare marketing plans for each product, prepare briefings for agencies, analyse international campaigns, propose local marketing campaigns, work with PR and MarCom on the execution of campaigns, follow-up all local campaigns, report results to international. (Examples: Wave 3, Messenger 2009, Facebook, 10th Anniversary of Messenger, 3D Emoticons, Messenger PC, Photos.live.com etc.) • Business Development: Propose and perform investigations for possible business ventures with third parties: Facebook, Tuenti, Infostock, X-Box, Sony, Telecinco, Unidad Editorial, Warner Bros etc. Help the BizDev team in actions related to Windows Live. • Trade Marketing & Sales: Provide support to the Trade Marketing team. Perform demos for their clients, resolve problems with publicity spaces and keep them informed of product changes. Provide monthly metrics to sales department. • Legal: Work with the local and international legal team against abuse cases, special technical support and problems with accounts in our services.

DeloitteAuditor

Sep. 2007 - Sep. 2008MadridInvolved in audit projects in distinctive industries; textile, pharmaceutical, banking, construction, real estate, transport, health. Preparation of annual accounts of both large multinational companies and small national companies and reporting to headquarters. Analysis of internal control in accounting departments.

Warner Bros.Human Resource Intern

Feb. 2006 - Oct. 2006Intranet for Spain and Italy: Design, development and execution of intranet for South Europe Markets. Collaborate with the International team in Burbank for design aspects, marketing campaigns, launch plans and provide training to Southern Europe teams for site maintenance. Selection Processes: Carry out candidate selection, first round interviews, English and psychometric tests. Training: Responsible for all training programs in Portugal.

GlaxoSmithKlineHuman Resource Intern

Feb. 2005 - Aug. 2005Market Research: Responsible for all company surveys, internal & external, related to employee relations. Training: Development of the database, „Training Trax‟ used to control employee training. Organizer of all staff training.Management: Responsible of the database Peoplesoft. General Administration: Salaries, health insurance, shares.