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Work Background
Marketing Manager
Complete Dental WorksMarketing Manager
Jul. 2024West New York, Nueva Jersey, Estados Unidos• Designed and implemented strategies to enhance patient retention and attract new patients, leading to a 25% increase in lead generation. • Developed and executed integrated marketing strategies to boost brand awareness, drive patient acquisition, and generate high-quality leads. • Assessed market trends and competitor activities to identify growth opportunities and refine marketing approaches. • Conducted in-depth market research to define target audience demographics, preferences, and behaviors, optimizing campaign effectiveness. • Leveraged data analytics tools to measure key performance indicators, including click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS). • Created compelling marketing content for websites, blogs, and other platforms to effectively engage and inform the target audience. • Designed and managed social media campaigns that doubled the follower base, significantly enhancing online brand presence. • Monitored and managed online reputation by actively reviewing and addressing feedback on social media and review platforms. • Increased email open rates by 50% through targeted segmentation strategies aligned with customer behavior, interests, and preferences. • Executed digital marketing campaigns across multiple channels, including social media, email marketing, SEO/SEM, and content marketing.
Marketing Manager
Marketbox Tax & AccountingMarketing Manager
Jan. 2024 - Jul. 2024United States-Developing advertising campaigns that generate online traffic. -Creating compelling and educational content across various platforms like the website, blog, social media, and other marketing channels to captivate and inform the audience. -Build enduring consumer relationships, increase revenues, and steer sales strategies by gathering insights on products and emerging trends, and analyzing data to target new customers.
Graphic Designer
EstadoLabGraphic Designer
Apr. 2022 - Mar. 2023Caracas, Federal District, Venezuela-Creation of the visual identity for @estadolab, designing posts, stories, web banners, digital and printed art for the organization. -Adding 1,217 followers since the conception of the Instagram account and increasing interactions by 5%.
Graphic Designer
ConceptusGraphic Designer
Sep. 2021 - May. 2022Venezuela-Social media copywriting -Designing posts, stories, advertising content and web page banners for brands like @tilaylilo @conceptus @mollyandthebone
Junior Graphic Designer
THE F ROOMJunior Graphic Designer
May. 2021 - Jul. 2021Caracas, Federal District, Venezuela-Making content for web, banners and newsletters for various brands such as @tarbay @jamesbark.us @masterpiece.ve @palazzove
Content Manager
Feria Caracas Content Manager
Jul. 2020 - Aug. 2023Caracas, Federal District, Venezuela-Planning and executing online and offline marketing campaigns for Raíces Venezuela, which increased traffic on their store and achieved a reach of more than 600,000 users quarterly on their instagram account, @raicesve. -Creation of content strategies for Social Media, growing the Instagram community an estimated 500 new followers monthly. -Copywriting for social media content, reaching an average of 7% in monthly interactions. Designing post, stories, art for mailing and messaging and printing of POP material for the brand. As well as elaborating graphics that suit the aesthetic of each season.
Graphic Design Internship
RunrunesGraphic Design Internship
Jul. 2019 - May. 2020Caracas, Federal District, Venezuela-Creation of infographics for social media and the website. Making posts and stories for social media.
Script Writer
Hot 94, FM CenterScript Writer
Jan. 2018 - Aug. 2018Caracas, Federal District, Venezuela-Creación de segmentos del programa. -Elaboración de guiones para campañas publicitarias. -Seguimiento de eventos noticiosos para su discusión al aire.
Summer Camp Counselor
Camp La FogataSummer Camp Counselor
Jan. 2017 - Dec. 2018Caracas, Federal District, Venezuela
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