Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
The Phoenix Theatre CompanyDirector of Marketing
Mar. 2024 - Jul. 2025Phoenix, Arizona, United StatesThis role was expected to be a short-term assignment coming off a consulting project for the theatre. The theatre had lost both its Database Administrator and Director of Marketing within a week of each other. I had the expertise in both areas and was asked to help during the transition. My goals were to help rebuild their marketing team, restructure project management, and train up staff to take over the ticketing database and the marketing department once my services were no longer needed. In just over a year, I accomplished a lot of big milestones:
• Launched a new website for the company. • Designed and installed digital signage in their facility to replace static signage in anticipation of their new stage opening in fall of 2025.
• Retooled their use of Asana as their central project management resource for the marketing team. • Implemented new web-based marketing creative review and response process using Filestage and Adobe.
• Deployed a new PR system using Meltwater to distribute and track press contacts, releases, and engagement with the public.
• Centralized management and oversight of social media channels using Sprout Social and reduced the amount of time needed to schedule and publish social content across all platforms.
• Promoted key marketing staff members and hired new role players to backfill staff who transitioned out. • Hired and onboarded a new database administrator.
• Audited all contract services and partnerships to redefine how they spent money on creative production.
• Led, encouraged, and supported the marketing team until it was clear that I was no longer needed.
Scottsdale ArtsDirector of Marketing and Communications
Sep. 2016 - Aug. 2023Scottsdale, AZIn my role as the Director of Marketing and Communications, I was charged with leading an in-house agency composed of eight skilled staff members. Through strategic direction and effective leadership, I successfully orchestrated the delivery of a wide range of services, including marketing, communication, web, and graphic design, all within established timelines. My primary focus was to ensure the fulfillment of marketing and communication needs for all divisions under the Scottsdale Arts umbrella. This included the Scottsdale Center for the Performing Arts, Scottsdale Arts Festival, Scottsdale Arts Learning and Innovation, Scottsdale Museum of Contemporary Art, Scottsdale Public Art, Civic Center Live!, and Canal Convergence. By spearheading a dedicated marketing team, I lead initiatives that elevate the visibility and impact of these entities within the community. My role involved strategic planning, resource allocation, budget management, staff oversight, team development, and effective collaboration with both internal and external stakeholders.
Engaged VideoMarketing Consultant
Mar. 2014Phoenix, AZI help clients harness the power of effective and engaging marketing. I have guided clients through dynamic targeted video marketing campaigns, optimizing websites for SEO, and formulating social media campaigns that convert. I leverage industry-leading tools to track the effectiveness of campaigns, measure key performance indicators, and gather insights that inform continuous improvement. This data-driven approach ensures that our efforts align with the clients' goals and yield meaningful results. I am dedicated to elevating the client brands and deliver measurable success through dynamic strategies and data-driven insights.
Arizona Theatre CompanyDirector of Sales & Business Development
Mar. 2013 - Mar. 2014Phoenix, Arizona AreaAs the Director of Sales and Business Development, I have taken the helm in orchestrating the ticketing sales operations for ATC across both Phoenix and Tucson on a daily basis. This pivotal role involves effectively managing a dynamic team of 15+ sales and marketing professionals. A significant achievement under my leadership has been the seamless transition of the company's Expression Engine CMS website to the WordPress platform. This strategic move not only streamlined our online presence but also enhanced user experience and accessibility. In addition, I have been proactive in elevating our brand's visibility on social media platforms. Through a combination of organic and paid customer engagement strategies, I have successfully promoted brand awareness and fostered a stronger online community. My role involves strategic planning, team leadership, and a results-focused approach. By guiding a high-performing team, driving technological transitions, and enhancing brand visibility, I actively contribute to the growth and success of ATC's sales and business development efforts. • Directed strategic overhaul of company's web sales portal and employed new digital engagement strategy using drip campaigns, leading to an increase in new patron acquisition by 20%.
• Eliminated company's substantial sales shortfall by formulating and deploying new strategic subscription sales campaign.
• Gained recognition for accomplishing defined sales targets in less than three months.
Woolly Mammoth Theatre CompanyDirector of Business Development
Jul. 2010 - Feb. 2013Washington D.C. Metro AreaIn my role as Director of Business Development, I have been dedicated to optimizing our sales operations and fostering strategic growth. A significant accomplishment has been my focus on enhancing the efficiency of our existing sales processes. I have achieved this by identifying and leveraging new channels for earned income, allowing us to tap into previously untapped revenue streams. Furthermore, I have successfully assessed and secured profitable opportunities that drive business development and expansion. Through the establishment of strategic partnerships within the community, I have positioned our organization for sustained growth and increased market presence. One of my key contributions has been the transformation of our sales model. By spearheading the shift to a digital-first mentality, I have streamlined and expedited the sales cycle. This approach has not only improved the customer experience but has also aligned our operations with contemporary market trends. As the Director of Business Development, my efforts have been focused on identifying opportunities, forging partnerships, and embracing digital innovation to fuel the growth and success of the organization. • Supervised upgrade of the theater's online sales platform to improve buying experience, while ensuring seamless integration with CRM system.
• Drove overall business revenue up to 35% by establishing new rentals program on behalf of venue.
• Successfully introduced a new web portal, leading to 53% increase in web-based purchases.
Alpha Video & Audio, CastNET GroupLead Sales Engineer
Jul. 2005 - Jul. 2010Greater Minneapolis-St. Paul AreaIn my role as a Sales Engineer I consulted with clients to identify their needs then designed and implemented digital display technology and marketing devices to drive consumer spending to targeted products and services. I worked with casino clients throughout the continental United States and internationally in China, Italy, Greece, and The Netherlands. I helped develop new business relationships and designed solutions for key enterprise clients that include: Adobe, Delta Airlines, Ecolab, Federal Reserve Bank, Hines, Honda, Medtronic, and Subaru.
The Phoenix Theatre Company
Phoenix, Arizona, United States
Intch is a Professional Networking App for the Future of WorkSee more people like Zacory on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1479265 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
204042 people
19
Communications Professional, Digital Content Creator
20
ABM Consultant
17
Email Marketing Copywriter @ Freelance (Self employed)