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Work Background
One & Only CashmereDigital Marketing Specialist
Jul. 2025Mauritius, CurepipeLeading business operations and marketing for a luxury retail brand specializing in hancrafted cashmere products.
Overseeing the website development - managing structure, SEO, product listings, and ecomerce functionality (launch in progress).
Optimising the Google Business Profile to increase visibility and attract local and international customers.
Directing product photography and preparing digital assets for the website and social media campaigns.
Developing and executing digital marketing strategies to strengthen brand presence, boost engagement, and drive online sales.
S-Trend (STR)Marketing Assistant
Feb. 2025 - May. 2025Melbourne, Victoria, Australia• Drove a comprehensive social media audit of S-Trend’s Instagram and Facebook through Buffer, pinpointing three engagement gaps that led to a 15% drop in follower interaction rate in Q4 2024.
• Recommended insightful strategies to boost audience engagement and drive traffic from Instagram and Facebook to the e-commerce website, which led to an increase of more than 30% in engagement rate.
• Secured 5 new partnerships within 3 weeks by introducing a targeted email marketing strategy using HubSpot.
• Presented actionable insights on improving hashtag performance, optimal posting times and audience targeting to increase brand visibility by more than 10%.
Starry An AI Personal Development PlatformMarketing Intern
Jan. 2025 - Feb. 2025Melbourne, Victoria, Australia• Contributed to early-stage marketing strategy for a personal development AI platform.
• Participated in remote content planning and user engagement ideation within a startup team.
OESONMarketing Assistant
Dec. 2023 - Feb. 2024India• Audited the organic traffic insights of OESON and implemented off-page strategies, which led to a boost in organic search visibility by 25% through strategic backlink development and competitive analysis through SEMrush.
• Executed high-impact SEM campaigns through Google Ads, increasing revenue by 20% and driving a 30% growth in qualified leads.
• Strengthened brand awareness by 15% using data-driven marketing initiatives by Meta tailored to target audiences with highly engaging creatives with Canva.
• Analysed consumer behaviour trends across three demographics, generating insights that reshaped marketing strategies and improved customer acquisition rate by 12% within the target markets.
• Enhanced social media engagement by 40% by analysing performance metrics and optimising content to match audience preference, and implementing feedback effectively.
AvramifyAffiliate Partner
Jan. 2023 - Apr. 2023Mauritius• Fashioned targeted email marketing campaigns using Instagram insights, yielding 75+ qualified leads within the first month and contributing to a 15% boost in the client’s conversion rate.
• Conducted in-depth market research to identify emerging trends, driving an 18% increase in audience engagement.
• Monitored and analyzed social media performance metrics, achieving a 40% improvement in overall engagement rates.
• Strategised and implemented targeted affiliate campaigns, aligning with audience preferences to maximise conversions.
• Collaborated with cross-functional teams to optimise campaign content and ensure brand consistency across platforms, effectively managing the schedule and implementing the tasks.
Career BreakProfessional development
Sep. 2022 - Dec. 2022Mauritius📚 Learning Social Media Marketing for Small Business and Marketing: Copywriting for Social Media to enhance expertise in crafting impactful, audience-targeted content and strategies.
✍️ Strengthening skills in content creation, engagement optimization, and platform-specific marketing techniques to drive growth and ROI for small businesses.
Voiliers de L'OceanSocial Media Coordinator
May. 2022 - Aug. 2022Mauritius• Engineered engaging multimedia content via Facebook and Instagram that showcased Voiliers de L’Ocean’s brand, directly leading to a 25% increase in social media engagement and enhanced brand recognition in three months.
• Managed and optimized social media campaigns, achieving a 40% growth in followers and a 20% boost in click-through rates.
• Partnered on targeted advertising initiatives, resulting in a 30% expansion in content reach and audience visibility.
• Leveraged analytics to refine content strategies, leading to a 15% improvement in post-engagement and audience interaction.
• Maintained consistent brand messaging across platforms to enhance audience connections and brand loyalty.
Career BreakCareer transition
Nov. 2021 - Apr. 2022Vacoas-phoenix🌱 Took a career break to focus on professional development through online certification courses, enhancing skills in digital marketing.
📚 Gained in-depth knowledge of SEO, social media strategies, content marketing, and data analytics, preparing for a seamless transition into the digital marketing field.
🚀 Ready to apply new skills to drive impactful results in digital campaigns, content creation, and brand growth.
Ministry of Financial Services and Good GovernanceAnalyst
Jul. 2019 - Oct. 2021Melbourne, Victoria, Australia
Voiliers de L'Ocean LtdSales and Operations Officer
Jul. 2018 - Jun. 2019
Moollan&MoollanInternship
Jan. 2016 - Jun. 2016
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