Yash Ayyagari - Head of Strategy, Marketing, and Projects, Digital media

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Network Power<100 people

Roles

🔥55%

Startup Founder

💸55%

Marketing

✔️33%

Geos

🇫🇷44%

France

🇮🇳22%

India

🇺🇸22%

United States

Work Background

Brut.Head of Strategy and Special Projects

Apr. 2022Paris, Île-de-France, France• Market-Driven Sales Strategies: Orchestrating sales initiatives, focusing on market trends and customer demands. • Content Vision & Competitive Edge: Developing content strategies with a keen eye on market dynamics and competitor activities. • Campaign Insights & Brand Narrative: Analysing and leveraging campaign data for strategic decisions and crafting impactful brand stories. • Strategic Partnerships & KPI Improvement: Building key partnerships and optimising performance indicators for sustained growth.

Brut.Country Lead, India - Brut. for Creators

Jul. 2021 - Oct. 2022Paris, Île-de-France, France- Portfolio Growth: Drove 1xx% growth in engagement and viewership for 8 creators across diverse niches, mirroring product portfolio expansion. - Cross-Functional Leadership: Led teams in performance marketing and community management, reflecting comprehensive product lifecycle management. - Revenue Enhancement: Unlocked new revenue channels, increasing earnings by 1xx%, akin to optimising product revenue streams. - Digital Strategy Execution: Enhanced digital presence on key platforms, employing strategies similar to boosting product market visibility and reach.

Brut.Manager - Projects and Partnerships

Jul. 2021 - Apr. 2022Paris, Île-de-France, FranceStrategy, Partnerships and Projects

Brut.Project Manager

Jan. 2021 - Jun. 2021Paris, Île-de-France, FranceBranded Content, Projects and Partnerships

Thales Alenia SpaceMarketing Consultant - Project Team Lead

May. 2020 - Jul. 2020Cannes, Provence-Alpes-Cote d'Azur, FranceDefined a disruptive marketing approach and differentiation strategy, to compete with the existing manufacturers and newcomers in the Small satellite market for Earth Observation.

MindsbourgMarketing and Strategy Manager

Feb. 2019 - Jan. 2021Dubai, United Arab Emirates- Social Media Strategy & Competitive Analysis: Executed social media listening and competitor analysis, driving insights for robust social media marketing strategies. - Customer Persona Development: Integrated online-offline customer personas for a comprehensive 360-degree customer view, enhancing product and marketing alignment. - Data-Driven Consumer Insights: Specialized in data visualization, translating consumer behavior and preferences into actionable insights for product optimization. - Integrated Marcom Strategy: Provided key decision inputs for Marcom strategies, enabling effective multi-national client communication, aligning with diverse market needs.

Finding ENKI Dot Com Pvt LtdHead Of Business Operations

Oct. 2018 - Jul. 2019India- Inbound Marketing & Brand Campaigns: Expertly managed inbound marketing and branding initiatives, executing successful campaigns for top-tier brands. - Market Research & Consumer Insights: Conducted comprehensive market research with insights teams, gaining crucial consumer insights to guide strategic brand decisions. - Operational Efficiency & Team Leadership: Enhanced processes and led HR functions, including hiring, to bolster team efficiency and productivity.

PicxyMarketing and Business Development

Jul. 2018 - Mar. 2019IndiaContent Acquisition with over 100 photographers across ~30 Cities and towns in India. Responsible for Agency Management and Business Development for Social Media. Handled a team of 10 members to streamline and identify the right content, provide more information, and publish it on the website.

Radio MirchiSenior Manager - Brand Solutions and Key Accounts

Apr. 2018 - Jun. 2018New Delhi Area, IndiaBrand Solutions, Agency Management, Activations, Product Launches, and Marketing Campaigns. Managed the live-entertainment division. • Managed “Mirchi Live”, a live entertainment Intellectual Property (IP), and established related IPs Mirchi LOL (100 stand-up comedy shows across 20 cities in India) and Mirchi Roohani Shaam (a concert IP around Indian cultural music). •Managed IPs from creation and planning to sponsorship generation and execution. •Handled 50+ key accounts, and planned and executed marketing campaigns for companies like Nestlé, JBL, and Oxfam, by presenting innovative campaigns •Handled P&L statements for the concert division and analyzed the current and previous market results. Reduced the man-hours by 25% by optimizing the event timelines while planning better with key contacts, which then helped achieve ~30% profitability

Radio MirchiManager - Brand Solutions and Key Accounts

Jun. 2017 - Apr. 2018New Delhi Area, India- Provide 360° Marketing Solutions for Key Clients across Electronics, Technology, Automobiles, E-Commerce, NGO, FMCG, Consumer Durables Industries - ATL/BTL management - Revenue Generation through Sponsorship and media sales, and Key Account Management. - Create & Execute Event IPs, and Co-Managing P&Ls of the IPs.

Radio MirchiExecution Manager - Brand Solutions

Mar. 2016 - May. 2017New Delhi Area, IndiaResponsible for Planning and Execution of Strategic events such as Concerts, Launches, Activations etc. Handling the vertical P&Ls and ensuring the targets are achieved, through Negotiation, Teamwork, planning and execution.

Space Monkey ProjectMusic Producer , Audio Post Production, Audio Editor

Jun. 2014 - Jun. 2015Gurgaon, IndiaHandled the Audio Vertical of the content company. Responsible for Music Production, Quality Checks and Output enhancements, for client AVs and other related content.

Scoop Brand Holdings Pvt LtdOperations and Client Servicing Manager

Jun. 2014 - Mar. 2016New Delhi Area, India · On-siteHandled large scale event operations, negotiations, improving processes, managing and executing events with an average footfall of ~20k. Led client relationship management. • Led 5 operations executives to conceptualize and execute more than 60 large scale events with an average footfall of 20,000 while providing marketing solutions to clients. • Led vendor negotiations and improved efficiency with 20 vendors which led to a ~40% reduction in labor and transportation expenses and increased the organization’s profitability by ~15%. • Coke Studio Mega-cert (2015): Headed the Coke Studio concert operations. Led a team of 100 people to ensure smooth execution of the mega-concert of ~50k, attended by the Chief Minister of Rajasthan. • Managed multiple projects for Viacom, Percept Live, OML and Radio Mirchi by collaborating with the design team, external vendors and innovation partners, and executing the projects at the best costs.

NirakshMarketing Communication and Brand Services Manager

Apr. 2013 - May. 2014Gurgaon, IndiaClient Relationship Management Linking pin between the client and the internal design team. Responsible for all client communication. Collaborated with a team of 5 for Event Corporate Event Management for organisations like DSM, USHA International and StiffCollar.

HPCLIntern

Apr. 2012 - Jun. 2012Mechanical Engineering Intern

Bassment EventsCofounder and Marketing Head

Aug. 2011 - Jun. 2014Vishakhapatnam, Andhra PradeshHeaded the Club Event Vertical. Responsible for Event Marketing to get the highest possible footfall and increase revenue. Collaborated with 50 DJs across India for ~40 Club events in India. Responsible for Logistics, Manpower and Artist Management.

Chrome , VizagResident DJ

Jan. 2011 - Mar. 2012

Xtreme Sports BarResident DJ

Sep. 2009 - Jan. 2011VizagResident DJ

YASHFounder / Music Producer / DJ

Oct. 2008 - Jun. 2019IndiaDisk Jockey and Event Manager skilled in event marketing, ticket sales, revenue generation.