Veronica Hernandez

UI UX Designer

Presentation DesignerMotion DesignerCommunication DesignerGraphic DesignerProduct DesignerUX/UI Designer🐦 Design

With over 17 years in digital design, I've transitioned from creating impactful campaigns for advertising agencies in Mexico and Latin America to leading product design for AI-native enterprise platforms. My pivot to Product Design and UX four years ago marked a significant turning point in my career. I've learned that the best design results come from collaboration. At Flow Inc., teamwork with engineers and stakeholders led to a 40% performance improvement and enhanced user experiences. Similarly, at Skillboost, close collaboration with researchers and PMs resulted in a 30% increase in user satisfaction. I believe good design thrives when all voices are heard. Currently, at 4MindsAI, I'm part of a Series A team building an Enterprise AI platform. My work involves designing model dashboards and data visualizations, requiring close collaboration with engineers and the CTO to make complex systems intuitive. Beyond my product work, I've shared my expertise by hosting a talk at the National Design Congress in 2023 and leading a master class on UX Personalization Strategies at UTPL in Ecuador in 2025. My background spans fintech, banking, enterprise AI, SaaS, and advertising, driven by a conviction that effective design emerges from diverse perspectives and shared ownership.

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Work Background

UI/UX Designer

4MINDSUI/UX Designer

Dec. 2024Design end-to-end UX for model dashboards, LLM interaction flows, inference UIs, data visualizations, dataset management,and evaluation screens. Design enterprise onboarding journeys: Azure Marketplace purchase flows, SCIM/SAML provisioning, SSO configuration,and team setup wizards. Build Datasets, Collections, and Evaluations sections including multi-step wizards, empty states, and AI question generationflows with streaming UI. Design CLI/terminal interface layer (4Minds CLI) with TUI components, navigation architecture, and mobile bottom sheetpatterns. Build and maintain cohesive design system; produce branded sales collateral, one-pagers, and presentations using Figma,Figma Slides, Figma Make, and Adobe Creative Suite. Contribute to 4MindsAI website design with Apple and Stripe-inspired visual language. Report directly to Founder and CTO, contributing to product strategy and design vision. AI tools: Figma MCP · Claude Code · ChatGPT (agentic simulations) · QoQo AI · Adobe Firefly · Runway, used for user flows ,wireframes, TUI components, and TSX prototypes.

User Experience Designer

Tenmas.TechUser Experience Designer

Apr. 2024 - Aug. 2024Led end-to-end UX: wireframes, prototypes, storyboards, and research, building products from scratch. Conducted user-centered research and interviews, crafted personas — achieving a 30% increase in user satisfaction. Built and maintained a design system meeting WCAG accessibility standards, reducing design inconsistencies. Collaborated with PMs and developers to define KPIs, doubling team efficiency and increasing asset-sharing efficiency by40%. AI tools: Adobe Firefly · Copy.ai · ChatGPT · Khroma · QoQo AI Results: +25% productivity · +30% user satisfaction · +20% AI performance · +40% team efficiency

Senior User Interface Designer

Flow (Acquired by Apex Group)Senior User Interface Designer

Nov. 2020 - Dec. 2023Redesigned interfaces, emails, and website visualization — increasing site views by 24% and reducing app load times by40%. Designed and shipped the marketing website in Webflow with responsive layouts, interactions, animations, and customHTML/CSS. Worked side by side with the marketing team producing campaign assets, pitch decks, email templates, and Series Bfundraising collateral using Figma Slides, Figma, Photoshop, and Illustrator. Led rebranding initiative building a new design system that reduced components by 47% and transitioned workflows fromSketch to Figma. Applied WCAG accessibility standards and contributed to Agile sprints with developers and PMs. Results: +24% site views · -40% load time · -47% component redundancy · Supported Series B funding

Senior Graphic Web Designer

Banco PagaTodoSenior Graphic Web Designer

Jan. 2020 - Jul. 2020Mexico City, MexicoDiseño web para sitio, micrositio y landings. Gestión y diseño de contenido para Facebook, Twitter, Instagram y Youtube. Community Management. Animación Google Ads. Storyboard para video banners.

Lead Web Designer Sr. for Latin America

EntravisionLead Web Designer Sr. for Latin America

May. 2015 - Jan. 2020Mexico City, MexicoCreación de campañas para Programmatic, ajuste de masters gráficos y animados (html/ Adobe An), programación de productos digitales para Headway Studio. Colaboración en operación de campañas en plataformas DSP desarrollando trackers y reportes. Coordinación de campaña electoral. Manejo de plataformas de datos para el desarrollo de leads. Programación de herramientas externas aplicadas a materiales digitales para calcular clima, hora, calendarios e interacciones directas.

Graphic Web Designer

Agencia CarnalGraphic Web Designer

Jan. 2012 - May. 2015Mexico City, MexicoPlanes de medios, presentaciones interactivas y animadas, aplicaciones móviles, campañas BTL y propuesta creativa. Redes sociales (fb/twitter/ig). Programación de contenidos html y AS2/AS3 para animaciones. Manejo de tags.

Junior Web Designer

Central Media - Digital for LifeJunior Web Designer

Oct. 2009 - Jan. 2012Mexico City, MexicoDiseño digital, página web, programación HTML/CSS, animación, aplicaciones interactivas, propuesta gráfica, gestores de contenido, maquetación de páginas web y apoyo en campañas digitales.

Junior Web Designer / Account Executive

Havas MéxicoJunior Web Designer / Account Executive

Sep. 2008 - Sep. 2009Mexico City, MexicoDiseño Web. Ejecutiva de Cuenta para Telmex/Filacero. Diseño y creación de newsletters, emailings, banners standard, manejo de gestores de contenido y participación en campañas online además de BTL. Logística en dinámicas y selección de ganadores en todos los concursos de Filacero efectuados.

Web Designer

VMLWeb Designer

Oct. 2007 - Sep. 2008Benjamin Franklin 191 Col. EscandónDiseño web y de aplicaciones, como newsletter/emailings; manejo de gestores de contenido, control de contenidos para Filacero Telmex, mantenimiento del micrositio y programación html entre otros. Propuesta gráfica.

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