With over 17 years in digital design, I've transitioned from creating impactful campaigns for advertising agencies in Mexico and Latin America to leading product design for AI-native enterprise platforms. My pivot to Product Design and UX four years ago marked a significant turning point in my career.
I've learned that the best design results come from collaboration. At Flow Inc., teamwork with engineers and stakeholders led to a 40% performance improvement and enhanced user experiences. Similarly, at Skillboost, close collaboration with researchers and PMs resulted in a 30% increase in user satisfaction. I believe good design thrives when all voices are heard.
Currently, at 4MindsAI, I'm part of a Series A team building an Enterprise AI platform. My work involves designing model dashboards and data visualizations, requiring close collaboration with engineers and the CTO to make complex systems intuitive.
Beyond my product work, I've shared my expertise by hosting a talk at the National Design Congress in 2023 and leading a master class on UX Personalization Strategies at UTPL in Ecuador in 2025. My background spans fintech, banking, enterprise AI, SaaS, and advertising, driven by a conviction that effective design emerges from diverse perspectives and shared ownership.More...