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Network Power<100 people
Roles
💸35%
Marketing
✨35%
Business Owner
🧑💼21%
C-level Executive
Geos
🇮🇳14%
India
🇲🇾14%
Malaysia
🇫🇷7%
France
Work Background
Media Prima BerhadHead, Digital & Social Media Marketing, MPTV & PWS
Aug. 2021Petaling Jaya, Selangor, Malaysia
Metamorfosa Sdn. Bhd.Director of Strategy, Digital and Social Media
Jan. 2020 - Jun. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaA pioneer in the Malaysian blogging scene, Muzaffar brings extensive experience, technical know-how and social media influence. He is well-known as a key opinion leader in the local digital media scene. Muzaffar has 20 years of digital experience with major media players Astro AWANI, Astro Malaysia and Media Prima. He was a pioneer member of the new media team during Astro AWANI’s foray into the digital space and was a digital news editor, entertainment host, and journalist. In 2019, he forged his path as an entrepreneur, founding a consultancy specialising in big data, digital, mobile, social media and ICT. Muzaffar is a social media commentator in politics, entertainment and the arts. In his free time, he contributes to local and global online platforms. He is a certified HRDF-trainer.
The BDSM Consulting Sdn. Bhd.Digital Transformation Consultant
Mar. 2019 - Jul. 2021Petaling Jaya, Selangor, Malaysia
Astro AWANIAssistant Vice President, Social Media & Mobile Experience
Aug. 2015 - Mar. 2019Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAstro AWANI is a 24/7 news television network known for presenting fair and balanced coverage, in-depth presentation and excellent comprehensive coverage for three (3) Malaysia's General Election since September 2007. - Lead and guide the social media unit of Astro AWANI with five (5) social media strategists, reporters and content producers under his supervision.
- Monitor and identify the trending topics to minimise missed stories opportunities by utilising the Search Engine Optimisation (SEO) strategy to enhance user experience on desktop and mobile apps.
- Guide the newsroom team members to utilise digital and video news content on the social media platform to increase brand exposure and increased audience engagement on both platforms.
- Strategise and implement new ideas for digital storytelling by merging broadcast technology and social media platform for the prime-time news 'Hari Ini 8' [#HariIni8] and 'AWANi 7.45' [#Awani745] FB Live and the 14th General Elections (#MalaysiaMemilih) coverage.
- Develop a workflow for mobile-first delivery, which increased the engagement rate to 5% and unique views to more than 80% on the digital platform.
- Design and program AWANI Chatbot 2.0 to 98% increased social media response rate and lower response time on Facebook & Telegram.
- Successfully developed a workflow for mobile-first delivery, which increased engagement rate and unique views on the digital platform.
- Successfully integrate AWANI Chatbot 2.1 as the agency newsletter to increase the numbers to the digital platform, including expanding new users on desktop and mobile platforms.
Astro AWANIAssistant Vice President, Digital Editor
Dec. 2012 - Aug. 2015Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Led the digital editorial team to produce comprehensive coverage on the Malaysia Airlines Flight 370 mystery and achieved more than 12 million monthly pages views on all platforms.
- Actively participated in journalists' story production and actively engaging freelance stringers and on-ground reporters to produce stories for all platforms, television, mobile, podcast and digital.
- Plan and implemented a social media strategy for Astro AWANI programs to boost audience awareness, increase program viewership, and acquire social media policy for employee guidelines and brand advocacy.
- Being well-versed in politics, entertainment, social media and digital lifestyle matters, he is qualified to be the subject-matter expert on related industries for a TV appearance if needed.
- Appointed as the Jury Member and served as Astro AWANI representative at every major awards ceremony and various forums.
Media Prima DigitalLifestyle & Entertainment Portal Editor
Sep. 2010 - Dec. 2012Petaling Jaya, Selangor, Malaysia- Lead and oversee the application development and content production of the entertainment
portal GUA from the portal concept creation phase until the launching day.
- Lead and manage three (3) content portal projects concurrently with strict deadlines and maintaining the portal position in ComScore Malaysia's Most Visited Websites and strengthening the digital ecosystem within Media Prima Berhad.
- Supervise and managed pools of talented writers, remote freelancers, designers, video specialists, and production staff to achieve ten (10) articles daily.
- Spearhead the content production, from research, writing and editing long and short-form copy for blogs, websites, social media, presentations, training materials and broadcast content.
- Internally plan within team members and actively communicate the portal editorial strategy, concepts and creative initiatives with other signature channels special programmes, TV3, TV9, 8TV and NTV7.
Astro AWANIBroadcast Journalist
Sep. 2007 - Aug. 2010Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Compile and produce 70 news packages from local and global events per week to fill 7 hours of the entertainment airtime weekly.
- Evaluate and follow up on news leads and tips to develop whole story ideas and special reports.
- Set the digital strategy and KPI for Gala TV reporters and editors to produce five (5) stories daily on the digital platform.
- Present live reports on-site to enhance breaking news reporting and liaise with the mobile broadcast unit for visual and use the data transfer technology to the main headquarters.
- Arrange and conduct interviews with individuals knowledgeable about each story subject and develop special reports on the related subject.
AstroNew Media Planner
Mar. 2005 - Sep. 2007Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Plan and develop a comprehensive digital strategy for the reality program 'Akademi Fantasia' digital platform to gain a 100% increased on both television screens and digital platform audiences.
- Plan and integrate the new media strategy for the reality program 'Akademi Fantasia' to increase website traffic by 150% by creating an integrated digital content based on the new media strategy for Akademi Fantasia.
- Deliver a successful SEO and link-building campaign to generate a 50% increase in driving traffic to the program digital broadband content daily deliverable.
Universiti Tun Abdul Razak (UNIRAZAK)Senior Multimedia Developer
May. 1998 - Sep. 2005Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Supervise extensive and varied contributions to the company virtual university backend framework with a team of 10 multimedia developers.
- Lead and managed the multimedia developer team and control the project workflow and timeline for every semester.
- Design, develop and launched more than 50 e-learning CDs and websites for various subjects and faculties.
- Lead the multimedia developer team to design and developed the Malaysian University English Test (MUET) in CD-ROM format.
Universiti Tun Abdul Razak (UNIRAZAK)Multimedia Developer
May. 1998 - Aug. 2004Petaling Jaya, Selangor, Malaysia- Supervise extensive and varied contributions to the company virtual university backend framework with a team of 10 multimedia developers.
- Lead and managed the multimedia developer team and control the project workflow and timeline for every semester.
- Design, develop and launched more than 50 e-learning CDs and websites for various subjects and faculties.
- Lead the multimedia developer team to design and developed the Malaysian University English Test (MUET) in CD-ROM format.
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