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Network Power<100 people
Roles
🧑💼50%
C-level Executive
👍50%
Sales & BizDev
🐦50%
Design
Geos
🇷🇺50%
Russia
Work Background
OspreeDigital Marketing Manager
Sep. 2024I am responsible for driving the company’s digital marketing strategy, content creation, and user experience across multiple platforms. My role involves a blend of content marketing, conversion optimization, and product communication, while focusing on the highly specialized field of compliance and crypto-related topics. Key Responsibilities: - Content Creation & Blog Writing: I write and publish blog posts on industry topics, including anti-money laundering (AML), counter-terrorism financing (CTF), regulatory changes, and crypto compliance. I focus on delivering well-researched, insightful, and SEO-optimized content. - Conversion Flow Optimization: I analyze, design, and optimize user conversion flows across our digital platforms to enhance engagement and lead generation. My work in this area helps streamline the user journey, increasing conversions and improving overall user experience. - Email Marketing Campaigns: I plan, create, and execute email marketing campaigns, ensuring that content is targeted, engaging, and effective in driving conversions and customer retention. My role also includes crafting copy that aligns with Ospree’s brand and growth strategies. - Website Management & UX: I oversee the content and structure of Ospree’s website, ensuring that it is up-to-date, user-friendly, and optimized for performance. I also collaborate with UX/UI teams to continuously improve website usability and conversion rates. - Product Video Scripting & User Guides: I script product videos that communicate key features and benefits to our users. In addition, I create user product guides, ensuring that customers have access to detailed, clear instructions to navigate and utilize our offerings. - Social Media Management:
I manage Ospree’s social media presence, creating and curating content that builds brand awareness and engages our target audience. Through strategic campaigns, I work to foster community engagement and strengthen Ospree’s digital footprint.
OspreeDigital Growth Specialist
Jan. 2024 - Aug. 2024As a Digital Growth Specialist at Ospree, I drove user acquisition and growth through a mix of growth hacking and digital marketing. Key Highlights:
- Spearheaded development and implementation of content strategies to engage and convert our target audience.
- Identified and capitalized on strategic growth opportunities within the Web 3.0, blockchain, and cryptocurrency ecosystems.
- Optimized conversion funnels to enhance conversion rates and elevate overall user experience.
- Strategically allocated resources to achieve maximum ROI on marketing investments.
- Leveraged metrics from social platforms, A/B testing, and audience insights to refine ad targeting and improve engagement. Wrote behavior-driven ad copy to increase registrations, sign-ups, and conversions.
- Developed LinkedIn ad campaigns targeting professional audiences to increase brand visibility and engagement within the B2B sector, driving awareness and conversions through precise audience segmentation and tailored messaging.
SECRIDSocial Media Manager
Mar. 2023 - Mar. 2024The Hague, South Holland, NetherlandsAs the Social Media Specialist, I bridge the gap between Secrid's core values and its social media presence. My role entails ensuring that the messaging across various social media channels is aligned with the company's vision and mission. Highlights:
- Increased follower engagement by 40% and community size by 25% through effective social channels and community-building efforts.
- Enhanced content reach by 30% and audience engagement by 20% by integrating a social media calendar and encouraging cross-departmental collaboration.
- Achieved a 35% higher engagement rate and a 50% increase in click-through rates for promotional content through expertly crafted social copywriting.
- Enhanced campaign effectiveness by 25% and reduced cost per engagement by 15% by tracking operational metrics and KPIs, leading to improved social media performance.
- Maintained a 99% positive sentiment in brand mentions and increased positive brand associations by 20% through consistent brand representation across social channels.
SECRIDMarketing Intern
Sep. 2022 - Mar. 2023The Hague, South Holland, NetherlandsMy tasks ranged from copy, strategy development, content editing, data analysis, stakeholder management, and social media management. During the internship, I developed my final Master's project, "Exploring the Impact of Brand Awareness on Brand Equity: A Focus on Secrid," which allowed me to delve into the nuances of brand strategy and its effects on brand equity while gaining firsthand insight. The project earned a 19/20 cum laude.
Leonardo SchoolSocial Media Strategist
Sep. 2022 - Jul. 2023Catania, Sicily, ItalyI worked with the client to create engaging digital and physical experiences to reach new audiences while strengthening their connection with existing clients and the community. This strategic approach resulted in a more dynamic and interactive brand experience. Highlights:
- Expanded brand presence on social media platforms, resulting in a 45% increase in followers and a 60% boost in overall ER within six months.
- Spearheaded developing and managing a brand ambassador program, recruiting over 100 ambassadors, which led to a 50% increase in user-generated content and a 30% rise in referral traffic.
- Developed and executed a dynamic content calendar that aligned with brand goals, resulting in a 40% increase in content virality and a 25% improvement in audience retention rates.
- Enhanced community engagement by creating interactive content, doubling the rate of direct audience interactions and growing the community by 30% through strategic engagement tactics.
- Elevated brand advocacy, resulting in a fivefold increase in positive brand mentions across social platforms and a significant uplift in brand loyalty and customer lifetime value.
FreelanceSocial Media Marketing Manager
Jun. 2021 - Mar. 2023
SUITEFOOD SRLSocial Media & Communications Manager
Feb. 2021 - May. 2021At Suite Food, I developed and refined the brand's voice across multiple platforms, including the website, newsletters, and social media channels. My responsibilities extended to managing and closely monitoring Suite Food's social media presence, ensuring a cohesive and engaging user experience. I created and managed Facebook ad campaigns targeting key customer segments with effective ad copy and visuals to maximize conversions. My strategic approach also included crafting detailed monthly social media plans to maintain a dynamic and engaging online presence. Additionally, I spearheaded the development of email marketing campaigns and product launch campaigns, employing targeted strategies to enhance customer engagement and drive brand awareness.
Raneen Holding GroupEmail Marketing Intern
Mar. 2019 - Sep. 2019My main responsibilities included creating and implementing email campaigns, analyzing email campaign performance, and assisting in developing email marketing strategies. Through my work, I have learned the importance of personalization, segmentation, and A/B testing in improving email engagement and conversion rates. Highlights: Successful execution of a targeted email campaign that increased open rates by 25% and click-through rates by 20%.
NetflixTranslator & Content Curator
May. 2017 - Feb. 2021Highlights:
- Translated and localized 500+ hours of content, including movies, series, and documentaries.
- Improved subtitle accuracy and readability, leading to a 40% decrease in viewer complaints related to subtitles and a 25% increase in overall satisfaction ratings for non-English content.
- Integrated cultural sensitivity practices into translation workflows, ensuring that all localized content was culturally appropriate.
- Pioneered new AI software and collaboration tools that streamlined the translation and localization process, increasing productivity by 50% and reducing turnaround times for project completion by 30%.
- Participated in viewer feedback initiatives on subtitle quality and content relevance, incorporating user feedback into continuous improvement processes, which led to a 20% improvement in user engagement and content ratings.
Marcello Maloberti – Art StudioWebsite Curator
Dec. 2015 - Jul. 2017Milan, Lombardy, Italy
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