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Work Background
ShopeeSales & After Sales Manager for Retail Media | Shopee Ads
Apr. 2024At Shopee, I led a dynamic team of 15 professionals dedicated to selling, executing pos sales, and continuously innovating retail media projects for Shopee's largest and most strategic brand partners. Our focus is on selling impactful media solutions that leverage Shopee's first-party data and advertising channels, ensuring measurable results and long-term growth for the investing brands. In my daily routing I am deep involved in sales strategies definition, client and agencies relationship building, pos sales and CRM process implementation and new assets development considering media market needs, alongside product and data teams.
The PAC GroupRevenue Growth Manager
Jan. 2023 - Mar. 2024Pac Group is a global service provider for the manufacturing and civil engineering industries. At PAC I led and executed sales, marketing, and recruitment efforts, primarily in Brazil, while contributing to global projects and my responsibilities included: - Sales: Drove growth by optimizing prospecting, developing client relationship, built proposals for manufacturing and civil engineering, negotiated new deals, efforts that brought two that represented USD2M in revenue.
- Internal Operations: Implemented a sales funnel/CRM, revamped pricing strategies, created cost controls, and developed a funnel and better controls for recruitment.
- International Projects: Supported in team definition and onboarding for a 30 HC project in Sweden, aligning client and internal processes for smooth execution.
QuintoAndarBusiness Operations and Product Manager | Growth & Retention
Jul. 2021 - Nov. 2022São Paulo, BrasilQuintoAndar Group is the leading real estate ecosystem in Latin America with a market value of 5 billion dollars. At 5A, I was responsible for the conversions of visits and offers results of the sales funnel. My goal was to analyze business and users data to define which action plans we should apply to keep the user progressing in the funnel. Also in this role, I had the challenge to crack the case of listings churns of the platform creating reports, targets and initiatives to improve active listings in the platform, initiative the brought 10% of new listings in the 1H 2022. My role involved managing diverse internal stakeholders as a cross-functional team of 10 business professionals and a service operations team of 30 analysts, while reporting directly to the Director of Rental Operations. Additionally, I led a product initiatives addressing bypass fraud and enhancing rental business performance developing and implementing market research, product strategy, and project management.
9999 Entrega Category Manager | Business Operations Growth
Oct. 2020 - Jun. 2021São Paulo, BrasilResponsible for revenue growth for 99 Entrega product in Brazil. By optimizing our user engagement strategy, I achieved a 60% improvement in cost efficiency, building a consistent playbook for user growth and engagement. Additionally, I delivered a robust product roadmap focused on aligning the category with the B2B market strategy for better market response. In this position I managed a team of 3 people. - Managed user base, focusing on engagement and retention.
- Continuously optimized pricing for drivers and passengers based on user behavior and competition.
- Conceived, negotiated, approved, and supported marketing campaigns for the category.
- Designed category business strategy based on operational and user data insights.
- Developed product roadmap for the category based on operational and user data insights.
- Supported sales team with optimized processes and strategies.
- Planned and monitored category performance, including target planning and reporting key performance indicators.
99City Manager | Business Operations Growth
Aug. 2019 - Sep. 2020São PauloResponsible for rides and city margin results of 8 cities in Brazil (generating a monthly revenue of $2 million) and managing a team of one analyst. During my management, the portfolio grew by 53% in trips and 3.7pp in contribution margin. - Designed business strategy for eight cities using operational data, user insight, and competitor analysis.
- Built dashboards for decision-making and monitoring key indicators.
- Managed user base, focusing on engagement and retention campaigns.
- Continuously optimized pricing for drivers and passengers based on user behavior and competition.
- Collaborated with cross-functional teams daily.
- Automated decision-making process to optimize profitability.
- Implemented precision ops playbook to increase ride results in imbalanced cities.
- Handled pricing and user engagement, collaborating with product team on AI applications.
- Implemented local marketing strategies, including events, influencer campaigns, and partnerships (e.g., Cinemark).
DiDiPassenger Aquisition and Engagement Specialist | Didi Express Chile Launch
Apr. 2019 - Jul. 2019Santiago, Região Metropolitana de Santiago, ChileDeveloped and set the market entry plan for passenger acquisition and retention. I was responsible for target planning, budgeting and campaign design, collaborating in a multidisciplinary international environment with the performance marketing, local marketing and product teams.
99New Cities Launch Specialist | 99Pop
Jul. 2018 - Jul. 2019São Paulo, São PauloI led the remote launch of 91 cities, which was a key part of our market share growth strategy in Brazil, positioning the company with a 30% market share. By leveraging a low-price strategy through PR and word-of-mouth marketing, we became a reference for new international business ventures. By the end of 2021, these cities accounted for 40% of rides in Brazil. - Planned and executed city launches, monitoring key indicators.
- Conducted research and implemented pricing strategies for passengers and drivers.
- Implemented word-of-mouth marketing strategy, engaging with partner drivers to strengthen relationships and spread awareness of the app.
- Coordinated PR strategy and policy/legal strategy for cities with complex regulations.
- Successful launch initiative contributed to market share growth and established the brand as the second player in the industry. The launch playbook was recognized as a best practice for new city launches in other countries.
LuxotticaInnovation & e-commerce Analyst | Rayban.com & Oakley.com
Jan. 2016 - Jun. 2018São Paulo, BrasilResponsible for supporting the development of Ray-Ban and Oakley e-commerce results in Brazil. I developed growth strategies for the website and marketing campaigns (online and offline), created the mobile site, and managed the product portfolio and inventory. Also, I supported the company's senior management in optimizing the sales team and implementing new platforms to enhance sell-out visibility. - Developed and monitored performance reports for Ray-Ban and Oakley e-commerce platforms in Brazil.
- Managed product portfolio and inventory for Ray-Ban and Oakley websites in Brazil.
- Optimized growth strategies for websites and marketing campaigns, collaborating with Infracommerce team.
- Led operations of brand events, coordinating sales team and addressing technical aspects of point-of-sale (L'etape and Lollapalooza BR).
- Developed and implemented Ray Ban REMIX project, allowing customized ordering on the website.
- Collaborated on Ray Ban mobile website design - Implemented new sales application in Brazil, optimizing alongside headquarter team in Itaky the information flow with SAP and providing training for sales reps and internal sales team.
- Organized brand presence in growing marketplaces, developing store design and negotiating presence on major websites as Dafiti and Mercado Livre.
KanuiBusiness Sales Operations Intern | Marketplace
Jan. 2015 - Dec. 2015São PauloFocused on supporting the sales growth of the Kanui marketplace (and, after the merger, also Dafiti), I developed projects that helped sellers improve their results. - Negotiated increased marketing investment for marketplace products.
- Mapped commercial routines and provided training for sellers during peak inventory moments.
- Designed onboarding process for new sellers, ensuring smooth integration.
- Developed reporting system to track and monitor seller performance.
- Monitored inventory levels and provided guidance for optimizing stock.
Red BullAmbassador Internship - Student Brand Manager
Sep. 2013 - Oct. 2014São Paulo e Região, BrasilI actively led projects aimed at boosting student engagement and creating a strong brand presence. I promoted the Red Bull brand within my university campus (FGV) through word-of-mouth marketing strategies, managing point-of-sale activities, negotiating with event organizers at the university, and providing support during company events. - Assisted in the development of the marketing plan for the São Paulo regional in 2014
- Planned and executed Red Bull Time Sessions and Red Bull Embromation events on the FGV campus.
- Supported event organization and collaborated as staff for events such as Red Bull BC One and the launch of Red Bull Station SP (the first Red Bull cultural center in the world).
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