Sara Vitali

Manager @Hotel Loveno SAS

Business Analyst💸 MarketingCommunications Manager🧨 Consulting🧮 Education✨ Business OwnerAdvisor

Sustainable Tourism believer & expert. ❤️🌷 Small hotel ( 11 rooms) manger offering consultancy services for tourism businesses & destinations interested in improving business processes in sustainability, accessibility and management. Hotel Loveno SAS has demonstrated steady growth and profitability over the past fiscal years. An increase in customer satisfaction ratings and a significant rise in repeat bookings have contributed to this success. Our staff is the secret behind our success. We recommend investing in these areas to enhance customer experience and sustain growth. Overall, the company is in a strong position and poised for continued success. I also contribute to the development of Slow Lake Como now known as one of the most interesting tour companies in Como.

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Work Background

Sara Vitali ( better known as Sustainable Tourism World)Freelance

Sep. 2015Sustainable tourism consultancy, sustainability in tourism, Tourism experience design. Until now have benefited of my competencies in sustainable tourism: _ Integrated tourism development project for Valle Albano Park and strategies for the conservation and enhancement of the environment. I collaborate with Istituto Oikos ONLUS (2015 - 2016) _ Sustainable tourism advisor for Residence Villa Paradiso (2014 - 2015 - 2016) See the training section for work before 2015 Web marketing & Social media marketing specialist http://www.sustainabletourismworld.com/ My experience in website, web content and web-marketing started with the development of sustainable tourism world, a platform about sustainability & responsibility focused on tourism sector. Started as a blog it became a proper website in 2012. Several work experiences in UK, Switzerland and Australia together with 2 training courses allowed me to make a passion my job. Until now have benefited of my competencies: - 2 international organisations, such as The Long Run (London) in 2015 and Istituto OIkos Onlus (Milano) in 2015 and 2016. - 3 professionals (training): when professionals need to to develop web marketing and social media marketing skills, I am happy to teach how best use the tools - private companies of the tourism industry: sapori & saperi (2018)Slow Lake Como (2017 - currently), SustainableVisit.com - a private company in real estate sector (2018) See the training section for work before 2015

Hotel Loveno accommodationSustainability manager & Jolly (everything that is needed!)

Jan. 2019Menaggio,I run hotel Loveno from the basics with my fantastic Family! 2019 brought us these RESULTS Average occupancy rate 65%, We expected an average occupancy rate of 60% this first season Check-in origin Direct booking (email, phone and walk-in) between 26% and 37%, OTA booking between 62% and 73%. We expected to leave with a higher percentage of OTA, because initially with the change of contacts we feared that people would no longer be able to find Hotel Loveno. As of 14.04 5 out of 5 in Google with 20 ratings 4.5 out of 5 in Trip advisors with 18 evaluations of our new management, 63 of the previous one 9.1 out of 10 in booking with 162 valuations 9.4 out of 10 in hotels.com with 25 valuations 4.7 out of 5 in Expedia with 10 valuations Here are some of the skills I had to practice and develop: Sustainability sustainability is a huge topic for me, crucial. I had to take it slow but steady. I learnt how to communicate about the subject with people not used to it as me. This one was an excellent exercise I had to practice. I will be more than happy to share the results as soon as possible. Administration duties the bureaucracy and the related responsibilities are so annoying in Italy that, unfortunately, they are significant! Physical and online renovation I gave my contribution to colours, design and message to express both on-site and online the same message: a fresh hotel, with a long and beautiful history still to be told. I mainly focused on a new website, new photos, social media presence and online presence in general (Google, TripAdvisor and more). Booking The booking process had to be developed, the price strategy and the cancellation policy to be organised. Booking channels to be managed and a plan where to save all the reservation. Communication Our message, our approach to guests was very from the beginning in our minds, it was interesting to see how we expressed it with our guests: website, email, BE, in person.

Slow Lake srlPartner

Jan. 2017 - Dec. 2022Como, Lombardia, ItaliaDa sempre sono stata referente per la sostenibilità in Slow Lake. Oltre a questo ho avuto diversi ruoli in Slow Lake Como e Slow Travel and Tourism (la nostra agenzia viaggi incoming) dalla gestione dei social media e dei contenuti del sito, alla organizzazione delle partnership.

IATH Academy - International Academy of Tourism and HospitalityInsegnante

Apr. 2021 - Apr. 2021Cernobbio, Lombardia, ItaliaI had the pleasure of sharing my theory and experience of sustainable tourism with 20 young minds. A wonderful opportunity that I hope to repeat.

Istituto Oikos OnlusLocal food business development & web marketing consultant - Non Solo Lago project officer

Jun. 2016 - Dec. 2016Como Area, ItalyLocal food promotion, marketing & business development - local food brochure: content & distribution - local food brand development: local food analysis, technical specifications report, quality brand development, - local food business development: market research, selling channel design

Istituto Oikos OnlusSustainable tourism & social media marketing consultant for Non Solo Lago - project officer

Mar. 2015 - Dec. 2016Lake Como - MilanoResilience strategies for the stewardship and enhancement of tourism and the environment in the alpine territory of Alto Lario; Valle Albano Park (Lake Como area). The project is involved in upgrading the network of walking paths in Valle Albano, expanding the offer for tourism and recreation in the mountain area, and supporting the local agro-pastoral production chain. The achievements are from the meetings with the operators: - spring/summer/ Autumn 2015 and 2016 new tour proposal including classical guided tours and hiking - facebook, sustainable tourism and Valle Albano history tranings have been organised - communication & marketing assistance and strategy: web marketing strategy development and delivery, starting with the creation and management of web content for two websites 1 in Italian (lagodicomosostenibile.it), 1 in English (sustainablelakecomo.com) 1 facebook page (https://www.facebook.com/lagodicomosostenibile/) and 1 Google+ profile - PR coordination, promoting the project during local events/ conferences in Lake Como area and montly communication with journalists h - brochure and leaflets delivery - research about widespread hospitality

The Long Run (The Zeitz Foundation)Brand Communication Executive

Jul. 2015 - Jan. 2016London, United KingdomRESULTS generated 10% more visits to the site from social networks (Twitter and Facebook). From 5% to 15% in 6 months. Responsible for ▪ social media marketing strategy & management of Facebook and Twitter; ▪ email info@ thelongrun.com management; ▪ web content for www.thelongrun.com; ▪ analysis through google analytics, Facebook insights e Twitter analytics.

SustainableVisit.comBlogger

Jan. 2015 - Jan. 2016OnlineI am very happy to collaborate with Marilyn Waite at SustainableVisit.com. It is full of tips and suggestions about sustainable tourism: destinations, itineraries, hotel & accommodation.

Tony Charters and AssociatesItalian correspondant for Tourforce Newsletter

Mar. 2014 - Jan. 2016remote / home based positionTourforce Newsletter has a new correspondent from Europe. Tourforce is the best source of information of tourism industry, the info are from Australia, Africa, Malaysia and Italy. If you like to subscribe go to http://tonycharters.com/TourforceHome.html If you like to join tourforce facebook group go to: https://www.facebook.com/groups/tourforce

Betulla NetworkSustainable tourism & Social media specialist

Jan. 2014 - Dec. 2015ItalyMy main role for Betulla - Plan and manage strategies to help my clients to reach the sustainability and the responsibility in tourism or other sector sector. - Design of sustainable tourism as key project for a wider sustainable development strategy - Social media strategy for sustainability: strategy, training, social media management and assistance Betulla Network (Birch Network in English) – Natural Business Intelligence is a startup located in Tuscany, Italy. We are a group of professionals working together, inspired by the nature (biomimicry) to give you the best help and skills to develop your projects. Our expertise cover a wide range: - project design - biomimicry - marketing (online & on the ground) - website building - video making - sustainable tourism design and strategy

Going to be Sara Vitali consultancy - StouwTraining Consultant

Nov. 2011 - Aug. 2015Italy and abroadhave benefited of my contribution and I learned about sustainable tourism from: _ Sustainable tourism advisor for Residence Villa Paradiso (2014 - 2015) _ Golf in Tuscany: Green Casentino Experience project a professional golf enthusiast (2014) - private companies of the tourism industry: Tony Charters & Associate - public sector Devon County Council, working in the North Devon's Biosphere team (UK) 2012 & la Comunità Montana Valli del Lario e del Ceresio (Italy)2013 - Ecodyfi an organisation managing the Dyfi Biosphere Reserve in Machynlleth 2011 Web marketing & Social media marketing http://www.sustainabletourismworld.com/ My experience in website, web content and web-marketing started with the development of sustainable tourism world, a platform about sustainability & responsibility focused on tourism sector. Started as a blog it became a proper website in 2012. Several work experiences in UK, Switzerland and Australia together with 2 training courses allowed me to make a passion my job. have benefited of my competencies (2011 - 2015) - 2 professionals (training): when professionals need to to develop web marketing and social media marketing skills, I am happy to teach how best use the tools - private companies of the tourism industry: SustainableVisit.com (2015), Tony Charters & Associate (2013- 2014), Residence Il Giardino di Lory ( 2014) Residence Villa Paradiso (2014-2016) e Xdeers (2012) - public sector Devon County Council, working in the North Devon's Biosphere team (UK) 2012 & la Comunità Montana Valli del Lario e del Ceresio (Italy) 2013 - Ecodyfi an organisation managing the Dyfi Biosphere Reserve in Machynlleth, Wales. 2011

Residence Villa ParadisoSustainable tourism consultant

Nov. 2014 - Apr. 2015Como Area, ItalyI help the company talking about sustainability and sharing all their eco/ green/ sustainable features, to do that I co-manage Social Media (Facebook) and the blog (wordpress). http://www.lakecomoresidencevillaparadiso.it/en/category/green-holidays/

Il Giardino di Lory - ResidenceSocial Media Manager

Mar. 2014 - Mar. 2015ItalyResponsibility - Social media strategy creation - Facebook Page & G+ Page Management OBJECTIVES AND RESULTS Targets: Facebook: 500 likes (in 9 months) Talk/likes ratio between 15% - 20% (in 6 months) Google+: 300 followers (in 9 months) Social visits to the site (from zero to n): 2.25 to 5%. Results achieved ( in December 2014) Facebook: Likes: 470 Talk/likes ratio (best result achieved): 16.5%. Google+: 228 followers Social visits to the site (best result achieved): 2.45%.

Tony Charters and AssociatesSocial Media and Event Assistant

Sep. 2013 - Feb. 2014Brisbane, AustraliaEvent organisation: approach and choice of suppliers focus with Tony Charters Event organisation: customer care focus with Janice Ban & mr Charters - Global Eco Asia Pacific Conference organisation: AV, Social Media & assistance during the conference - Main Range Walk project assistance - Tourforce Newsletter facebook Group management - Tony Charter & Associate website analysis and suggestion - Tony Charters Blog and social media management

Comunità montana valli del lario e del ceresioOnline Communication Manager and Sustainable tourism project Assistant

Jan. 2013 - Oct. 2013Gravedona ed unitiResearch for tourism projects and elements of accountability with Elena Tarelli & Luca Leoni I collaborate with mountain community (Environment, territory and culture office) I am involved with local development projects, especially related with tourism and I am improving their on-line communication (with a focus on websites and social media) .

Devon County CouncilSustainable tourism executive

Jul. 2012 - Oct. 2012Barnstaple, North Devon, UkMarket research & concept presentation with Andrew Bell Project proposal (and winner) with Gigha Klinkenborg How can the biosphere team promote the sustainable activities and projects? and how can the tourism sector become more sustainable? 1. Website Renovation (with Gigha Klinkenborg and Matt Edworthy) We improved the website layout, we defined a more clear sitemap and modified a little the content. 2. Eco-museum developing project (with Andy Bell) We introduced the concept of Eco-museum and we already found a way to make it work for North Devon's Biosphere Reserve, we found the most important themes the Eco-museum can be composed by and how to use them. Simple things is possible to do immediately and what is possible to plan for a longer pianification 3. Different kinds of tourism to develop (with all the tam of North Devon's Biosphere Reserve) I have suggested to increase the tourist offer with something useful to involve more local community on the tourism sector: gastronomic and books/movies tourism. I suggested the team of the NDBR to be more involved with markets and food exibition/testing and also to organise local products tasting evening 4. Understanding the sustainable tourism market (with all the team of North Devon's Biosphere Reserve) On-line and offline questionnaire about the feelings of the tourists related with sustainable tourism. This project takes more time than I supposed and if possible is better to help people filling it.

XdeersWeb Marketing & Booking Engine assistant

Feb. 2012 - Jul. 2012ChiassoWeb marketing approach with with Filippo Cerv Wordpress cms & webmarketing with Fabio Aliverti - What we do? Web site, booking engine and web marketing for hospitality. - Web Marketing per Hotel, per l'ospitalità, Booking Engine, Web 2.0, Formazione, Consulenza, Siti Web.

EcodyfiSustainable Tourism Assistant

May. 2011 - Aug. 2011MachynllethMarket reasearch first approach with Andy Rowland Manager assistant

Grand Hotel Tremezzo 5* and Grand Hotel di Como 4*Concierge

May. 2010 - Jun. 2010Grand Hotel TremezzoMy very first work experience during school time: a month working as concierge assistant Grand Hotel Tremezzo, Lake Como area.