AXE PRIME LLCMarketing Director
Nov. 2022United States · RemoteOrchestrated transformative marketing strategies for AXE Prime, a premier pharmacy benefit and subscription service powerhouse. Pioneered direct-to-consumer pharmacy savings initiatives, mastering pharmacy contracting, network optimization, and savvy pricing tactics. Championed holistic healthcare enhancements, broadening access to essential services like dental, vision, and telehealth. Engineered and deployed direct-to-consumer marketing tactics, significantly elevating brand profile, widening customer base, and deepening loyalty. Catalyzed a 300% boost in website traffic and a 350% leap in mobile app engagement through strategic marketing initiatives. Cut marketing costs by 50% while maintaining campaign effectiveness. Revitalized email marketing campaigns, securing a 60% uptick in open rates and a 35% climb in click-through rates, thereby elevating campaign ROI. Executed a dynamic content marketing overhaul, skyrocketing organic web traffic by 150% and tripling social media interaction, affirming the brand's position as a trusted healthcare authority.