As the Marketing Lead for AXE Prime, I am responsible for orchestrating the marketing activities and programs for the company as a whole, with special emphasis on RxLess, the company’s customer-facing healthcare brand. My role focuses on developing and implementing a comprehensive direct-to-consumer marketing strategy to enhance brand awareness, strengthen the client base, and foster brand loyalty in a dynamic work environment.
Key Achievements:
Successfully enhanced brand visibility and client engagement through targeted marketing strategies, resulting in a 300% increase in website traffic and a 350% increase in mobile app downloads.
Effectively managed and executed multiple high-impact marketing campaigns, leading to significant improvements in brand loyalty and market share.
Optimized marketing spend, achieving a 50% cost reduction while maintaining
campaign effectiveness and reach.
Revamped the email marketing approach, leading to a 60% increase in open rates and a 35% rise in click-through rates, significantly impacting overall campaign ROI.
Developed a comprehensive content marketing strategy, leading to a 150% increase in organic website traffic and a 200% boost in engagement on key social media platforms.More...