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Work Background
AnsysMarketing Project Manager
Jul. 2022Pittsburgh, Pennsylvania, United States• Improved workflow and communication with Product Marketing Managers to launch biannual product releases of over 90 Ansys products from 60% on-time delivery to 95% on-time delivery
• Created a new marketing process for M&A transitions and collaborated with each M&A group to determine next steps and integration for marketing systems, budgets, and people
• Collaborated with over 100 marketing members to plan and execute annual virtual events leading the creative execution
• Led WIP meetings for creative and digital teams weekly to acknowledge roadblocks and risks in projects
GNCChannel Marketing Program Manager
Nov. 2019 - Jul. 2022Greater Pittsburgh Area• Lead & mentored a team of three to execute daily US and Canada email campaigns and trouble-shoot any data issues
• Problem-solved errors in data to enhance customer journeys and worked cross-functionally to fix issues
• Developed testing plans for customer channels to determine highest engagement and AOV
• Strategized and implemented personalized targeted offers for in-store digital receipts with an AOV over 75% and redemptions of 5% with collaboration of CRM analyst team
• Managed $2,500,000 CRM channel budget
• Became subject matter expert through self-study and training for digital receipts, direct mail, Canada email, push notifications and SMS programs
• Spearheaded In-store multi-million dollar PRO Box Initiative working cross-functionally with all GNC teams to ensure PRO boxes were delivered to stores and DCs for customers to receive their first PRO box as soon as they renew or join the PRO loyalty program
GNCProject Manager, CRM Processes
Apr. 2019 - Nov. 2019Greater Pittsburgh Area• Deployed targeted offers through email & digital receipt channels for 20 million loyalty members based
• Built relationships with multiple third-party vendors to ensure accurate execution of customer channel
• Improved timelines and processes for each channel to safeguard on-time delivery and deployment • Worked cross-functionally with data analytics, planning and ecommerce teams to determine customer journey improving customer flow as needed
GNCProgram Specialist, CRM
May. 2018 - Apr. 2019Greater Pittsburgh Area• Collaborated with cross-functional teams to produce dynamic email campaigns based on gender, customer segment and purchasing behavior to 9 million customers up to 4 times a week
• Transitioned creative, analytics, and CRM teams from YesMail to Salesforce Marketing Cloud platforms to create and produce promotional and loyalty email campaigns
• Helped established GNC as a legitimate sender through IP-warming to 20 million subscribers
ConfluenceProduct Marketing Communication Specialist
Oct. 2016 - Sep. 2017Pittsburgh, Pennsylvania• Executed global email campaigns reaching over 2,000 prospects
• Developed thought leadership webinars with key industry leaders for 40 national prospects and clients
• Launched multi-channel campaigns to build awareness and generate leads for two products
• Conducted market analysis and built personas to target correct audiences for two products • Created processes for campaigns to help relieve scope creep and missed deadlines
• Collaborated with marketing, sales, and product teams to create campaigns and efficient timelines
Gutter Helmet by Harry Helmet®Regional Marketing Manager
Jun. 2015 - Oct. 2016Monroeville, PA• Expanded the Greater Pittsburgh market by 25%
• Increased staff by 70% through recruitment and hiring processes
• Boosted brand presence by 60% through event marketing
• Managed annual budget of $500,000 for event marketing and payroll
• Launched Awning brand in the Pittsburgh market
• Recruited, trained and managed a 12-person, part-time event staff
Engineers' Society of Western PAConference Manager
Mar. 2011 - Jun. 2015Greater Pittsburgh Area• Effectively managed over 300 professional engineers to create quality technical programs
• Collaborated with industry professionals to develop timelines and milestones for technical program participants to ensure a seamless and thought-provoking program
• Created social media communities building from nothing to over 1,000 followers on Facebook, Twitter and LinkedIn to inform about conference and society news
• Increased conference attendance by 10% annually through targeted campaigns
• Expanded conference booth sales annually by 16%
• Produced annual international conference with an average gross revenue of $1,000,000
Caps Lock CommunicationsAdministrative Assistant
May. 2010 - Oct. 2010Greater Pittsburgh AreaEdited ad copy content
Trafficked Radio/TV Spots
Assisted with production projects
Updated website content
Renewal by AndersenField Marketing Staff
Feb. 2010 - Oct. 2013Greater Pittsburgh AreaProduced quality leads with an 80% success rate for in-home estimate appointments
Cricket CommunicationsPromotions
Jun. 2009 - Apr. 2010Greater Pittsburgh AreaInteracted with customers and potential customers in various venues
Lead a team of 3-4 employees during the Summer Concert Series at the Post Gazette Pavilion Set up promotional tables at radio remotes in stores throughout the Pittsburgh area
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