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Work Background
GoalcastHead of Reputation
Oct. 2022 - May. 2023Having led Marketing as well as People & Culture, I contributed to the reputation of the company for years. At the end of 2022 we made it official with the goal of putting Goalcast on the map as an industry leader in media and entertainment. And so, the Head of Reputation was born. This role was co-created for me, allowing to bring my expertise and experience in multiple roles to the forefront. I was responsible for strategic alliances, media relations, corporate communications, and was a key stakeholder in the development of a sponsorship division. In short, I managed our network of mission-aligned people and partners, allowing us all to amplify our collective impact.
GoalcastHead of People and Culture
Jan. 2021 - Oct. 2022In true startup fashion, we all wore many hats. When it became clear that the company's biggest bottleneck was our inability to attract top talent, our marketing team became our recruitment team overnight. We didn't think like recruiters, we thought like marketers and did what we knew best: told our story. In doing so, Goalcast was recognized as one of Canada’s fastest growing companies, one of the world's most impactful organizations, and it has been certified as a great place to work for multiple years. The People and Culture team was responsible for keeping it that way. From employer branding, to hiring and onboarding, to employee engagement and satisfaction, we ensured our commitment to impact was felt at every phase of the employee life cycle.
GoalcastHead Of Marketing
May. 2020 - Jan. 2021In this role, my focus was on the continuous development of Goalcast’s compelling brand image and voice. Together, the marketing team was responsible for generating brand awareness, maintaining the company’s relevance, and strengthening our reputation as the world’s leading empowering media company. Our mission was to ensure the Goalcast brand was strong and consistent, that it was communicated creatively and across all platforms to have the biggest impact possible. Beyond marketing initiatives, this was achieved by overseeing partnerships, our ambassador program, speaker relations and media relations.
CoveoDirector, Employee Engagement & Internal Communications
Jan. 2019 - Sep. 2019As the Director of Employee Engagement and Internal Communications, I led the development and execution of all enterprise-wide employee communications programs, employee experience initiatives and change management programs. Responsible for building employee pride and driving employee engagement, my responsibilities included but were not limited to identifying employee and business needs and issues, managing corporate communications, developing strong stakeholder relationships, overseeing employee engagement initiatives, managing executive communications, enhancing employee advocacy, developing manager training programs in conjunction with HR, as well as coaching leaders and their respective teams through large-scale change.
CoveoDirector of Marketing Communications
Jul. 2016 - Dec. 2018As the head of marketing communications, I oversaw all content marketing initiatives across multiple platforms and formats to drive awareness, sales, engagement, retention, leads and positive customer behavior. This includes corporate marketing, corporate communications, content strategy and development, as well as social media. It was my team's responsibility to further solidify Coveo as the industry leader in AI-powered search and recommendations. I lead public relations, content strategy, creation and marketing, and was a key leader in the development and growth of the newly expanded Montreal office.
Samantha Kris & Co.Thought Leader, Public Speaker & Head Consultant
Apr. 2016I am a certified change management practitioner, specializing in personal reinvention, leadership development and corporate communications. Depending on the needs of each organization, I will assemble a team of highly skilled professionals or will leverage the incredible talent of your internal teams to achieve your desired results. I am also a best-selling author, my TEDx talk is the #1 talk on goal setting: Setting Goals that Matter, and I've been recognized as one of the world’s most impactful speakers of 2023. To learn more about how to work together please visit www.theliminalleader.com
DigiWorld PartnersDirector of Marketing and Communications
Jun. 2015 - Aug. 2016As part of the management team of a startup digital marketing agency, I was dedicated to leading the development and implementation of all marketing initiatives for both DigiWorld Partners and its clients. My mandate was to increase brand awareness, and achieve growth and profitability through tactical campaign creation. My responsibilities included but were not limited to developing, implementing and facilitating marketing and PR strategies for B2B and B2C clients, business development and sales, as well as partner management.
MindGeekHead of Marketing and Communications
Jan. 2010 - Jul. 2015MontrealMy role at MindGeek evolved significantly in the time I worked there. I earned 5 promotions in 5 years and worked directly with the executive team in building and scaling the marketing department and our efforts. My team contributed substantially to the growth of the company and brand awareness of its products. In my final role, I lead a team of nine professionals, responsible for all product marketing, competitive analysis and campaign planning. My team consistently surpassed expectations for key strategic initiatives. My responsibilities and achievements included but were not limited to working with high-profile clients, overseeing and managing financial budgets for campaigns, managing the day-to-day of PR, marketing and social media, securing brand awareness on major media outlets, developing a cohesive brand strategy and managing sponsorships. Key highlights include scaling the team, Grand Prix and Super Bowl campaigns, and winning Marketing Campaign of the Year award for both 2014 and 2015.
Private ConsultantEvent Specialist
Jan. 2009 - Jul. 2013Montreal, Canada AreaAs an event planner, my main objective was to deliver excellence from concept to completion. Each event was uniquely designed and executed based on the style, needs and wants of my clients. With years of experience in both special events and corporate functions, my team went above and beyond to make sure each event left a lasting impression. I provided a full service experience that allowed my clients to enjoy the event as if they were a guest themselves. I was responsible for event design, development of full-scale project plans, vendor negotiations, day-of coordination and B2C marketing initiatives.
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