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Work Background
Enchanted Celt, Inc.Chief Executive Officer
Dec. 2023United States
Change Your Life, Inc.Chief Executive Officer
Dec. 2023United States
SprinklrAssociate Director, Analytics | Global Sales Operations
May. 2021 - Dec. 2023I transitioned from Marketing to the global Sales Operations team. I've continued refining and building the Inside Sales (Inbound/Outbound) reporting, forecasting, and capacity framework. I partner with the Inside Sales and operations leaders on areas where we can drive revenue and optimize processes/automation in Salesforce. I provide insights to key stakeholders and the executive leadership team, built Tableau and Power BI dashboards to support and monitor team performance, and created the conversion-rate methodology used by all revenue-generating sources. I am co-leading a team initiative (which I am passionate about) to unify reporting dashboards across multiple teams to simplify the global sales leadership user experience.
SprinklrAssociate Director, Analytics & SEO
Aug. 2017 - May. 2021My focus was on transforming and optimizing our martech stack to drive ROI. As I was building out our business intelligence motion, a data scientist joined my team to assist in expanding our reporting framework, KPIs, and dashboards. My team guided the Marketing/Inside Sales strategy with campaign insights. Grew organic SEO traffic by 90.44% in the first year and increased on-page conversions. I developed a budget / spend management framework to provide real-time cost center expense versus budget to the CMO and senior leadership team.
SprinklrAssociate Director, Digital Strategies
Apr. 2016 - Aug. 2017In this role, I focused on developing three primary pillars, each integral to optimizing and driving revenue performance across the marketing team:
- Our martech infrastructure and integrations (including serving as the team's Salesforce administrator)
- The data analytics/business intelligence framework
- The digital demand generation team (paid and organic), and strategy (ABM)
SprinklrSenior Digital Strategies Manager
Mar. 2015 - Apr. 2016United StatesLed digital strategies/demand generation team leading up to Sprinklr receiving unicorn status ($1B+ valuation). [Digital Strategies = lead nurture, marketing automation, paid ads, organic SEO, website management, martech infrastructure and integrations, analytics, and BI.] I restructured reporting for all marketing channel initiatives with relevant KPIs to increase campaign performance and leveraged Brightfunnel for attribution and funnel reporting.
SprinklrDigital Strategies Manager
Mar. 2014 - Mar. 2015Leader for the digital strategies team, managing email/marketing automation, paid advertising, organic SEO, and web. Coordinated with global operations to ensure data integrity. Provided data and insights for the demand gen team. Hyper-focused on optimizing lead scoring, lead cycle time, and messaging to improve conversion rates. Performance highlights include 60%+ of new lead generation conversions through SEO, increased web traffic by 217%, the top primary goal funnel by 342%, and total website conversions by 218%. Revamping the email nurture program led to a 213% increase in open rate and a 1,176% increase in CTR.
11innovationCEO | Consultant
Nov. 2013 - Mar. 2014St Petersburg, Florida, United States · RemoteI founded 11innovation to provide intelligent business solutions for B2B and B2C businesses looking to grow.
Apollidon LearningDirector of Market Research, Digital Strategies & Business Intelligence
Oct. 2011 - Nov. 2013Oldsmar, FLApollidon is a marketing services company dedicated to tier-one land grant universities in the education vertical. Leading a high-caliber team, we excelled at market research and program identification, global organic and paid marketing strategies, and conversion optimization for over 28 academic programs. Implemented a complete martech infrastructure with tracking, lead capture, lead scoring, marketing automation, and micro-segmentation across all media channels. We transformed the business infrastructure by developing a proprietary business intelligence dashboard with real-time KPI reporting and customized two CRMs (Salesforce and vTiger) to streamline operations.
United NationsBoard of Directors: Director of Marketing & Communications
Jan. 2011 - Oct. 2011Tampa BayUNA Tampa Bay, FL The United Nations Association of the United States of America is a not-for-profit membership organization dedicated to building among the American people understanding of and support for the ideals and vital work of the United Nations System. Its educational and humanitarian campaigns, including teaching students in urban schools, allow people to make a global impact at the local level. I directed the marketing and communications strategy and campaigns to promote events that support human rights, both locally and internationally.
Art InstituteInstructor
Sep. 2010 - Jan. 2013TampaThe Art Institute of Tampa offers accredited bachelor and associate degree programs. As lead instructor for the Web Design and Interactive Media department, I provided curriculum development and instruction for the following courses: Introduction to Scripting, Intermediate Scripting, Advanced Scripting, Designing for Dynamic Websites, Interactive Motion Graphics (AfterEffects), Computer Concepts (Adobe Creative Suite), E-Commerce Business, and Advanced E-Commerce Business. All classes focused on user-centered design, needs analysis, and refining scripting skills. My curriculum guided WDIM majors through HTML, HTML5, CSS, Content Management Systems (WordPress, Joomla, Magento), PHP, AJAX, jQuery, server setup, and MySQL.
United NationsBoard of Directors: Director of Education
Nov. 2009 - Dec. 2010Tampa BayUNA Tampa Bay, FL In collaboration with the other dedicated leaders within our local UN chapter, I directed the creation of educational events to promote and support equal human rights.
11innovationCEO | Consultant
Mar. 2009 - Oct. 2011I founded 11innovation to provide intelligent business solutions for B2B and B2C businesses looking to grow. Consulting services spanned market research, editing, digital marketing, website design, print design, and SEO. Delivered keynote speeches at the University of Tampa, New College on networking, marketing, social media.
QG PartnershipSenior Partner
Jun. 2005 - Mar. 2009QG Partnership was a turn-key marketing, software, and web development firm in Tampa Bay. Nominated by Tampa Bay Business Journal for Business of the Year in 2007, and received the WMA Web Award for Outstanding Achievement in Web Development and the Consulting Standard of Excellence in 2008. Founded the company, grew the business to 23 exceptional employees in under four years, and increased annual revenue by 40 – 80% YoY. We worked with global brands and small independent business owners to deliver value. Executed and oversaw all company business functions, including project management, sales, accounting, proposals, human resources, business strategy, and client meetings.
RDKSEO | Senior Web & Internet Marketing Consultant
Sep. 2004 - Jun. 2005RDK is one of the leading heavy-duty truck dealerships in the United States. I expanded RDK's online digital presence and marketing initiatives by analyzing industry trends, identifying new marketing channels, and increasing lead generation across all domains with SEO with >400 #1-3 rankings, paid/PPC, and social media strategies.
Harvard Business SchoolAdministrator: Division of Research and Faculty Development
Sep. 2000 - Aug. 2002Harvard Business School (HBS) ranks consistently among the top business schools in the world. I served as an administrator for three departments within the Division of Research and Faculty Development: Global Research Group (GRG), Research Staff Development (RSD), and Case Development (CCD). I analyzed data, provided extensive research, created exhibits, and facilitated copywriting of business cases - the primary curriculum for MBA, Ph.D., and Executive Education programs. I also coordinated training sessions and professional development events for research associates. I published the HBS faculty monthly newsletter and designed three department websites. I also developed a web-based training program on case writing for MBAs, PhDs, and Executive Directors at HBS, and the framework of the program became a model later used by the National Case Writing Association and HBS(i).
Mars MusicRegional Learning Center Director
Aug. 1999 - Sep. 2000Boston & Natick, MAMars Music was a retail music chain incorporating educational music learning centers. I coordinated the local MARS Music Foundation, a non-profit dedicated to enhancing the lives of underprivileged children. I directed two learning centers with 40 staff in the greater Boston area. We created enrollments of over 600 students, and I consistently produced a GPM of over 50%. I also developed a national training program, and became a national trainer for the company.
Harvard Business SchoolAccess Services Supervisor, Baker Library
Apr. 1997 - Sep. 1999Baker Library is one of the largest global business libraries, with access to premier business databases. I managed a team of 8 employees to provide students, faculty, and staff with training sessions on Baker's exclusive electronic databases and library resources. We provided access to library resources and also assisted with answering general and in-depth reference questions and research.
MITThe Libraries
Aug. 1996 - Sep. 1997Massachusetts Institute of Technology (MIT) is one of the world’s leading technical academic institutions. I coordinated with local library units, vendors, and publishers to resolve claims and process invoices and reorganized procedures to increase productivity for serials receipt for MIT's ten decentralized libraries.
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