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Work Background
EntelInbound Marketing Consultant
Jan. 2023Gran Santiago, Región Metropolitana de Santiago, ChileI lead the B2B Inbound Marketing strategy at Entel, Chile's leading telecommunications company, serving small businesses and large corporations. Our goal is to strengthen the brand's positioning in various markets as a reference in connectivity and technological innovation. We achieve this through managing a digital ecosystem (web, social media, email marketing, CRM, WhatsApp) supported by an Inbound Marketing strategy. We work with the Agile methodology, which helps us coordinate weekly with the product and sales teams to drive the achievement of OKRs together. My main responsibilities are:
✅ Defining strategies.
✅ Monitoring their execution, coordinating tasks with external partners (agencies).
✅ Defining content for each digital channel, as well as editing and creating content.
✅ Preparing reports with metrics, focusing primarily on KPI and OKR performance. Achievements: Over 50-point increase in the average Net Promoter Score (NPS).
21% annual increase in Click-Through Rate (CTR).
23% increase in Open Rate (OR).
Ilustre Municipalidad de ProvidenciaContent Marketing Coordinator
Jun. 2018 - Jan. 2023Providencia, Santiago, ChileI led the Content Marketing strategy for Providencia, one of the main municipalities in Greater Santiago, Chile. I implemented the first inbound marketing strategy in a local government in Chile to increase brand recognition and engagement with Providencia while segmenting different audiences to apply loyalty strategies.
Achievements:
55% increase in the average Email Marketing open rate (2020-2022).
20% increase in the average CTR (2020-2022).
Ilustre Municipalidad de ProvidenciaHead of Public Affairs
Dec. 2016 - May. 2018I led the implementation of the digital ecosystem (website, social media, email marketing, PR, and CRM) for the Soy Providencia brand, contributing to the municipality's strategic objectives with each target audience.
Achievements: 20% rise in media presence. (2017-2018)
30% saving in campaign costs.
CRM ToolboxInbound Marketing Senior Specialist
Jan. 2015 - Jan. 2016Santiago, Santiago Metropolitan Region, ChileI was part of one of the first inbound marketing agencies in Chile. We grew rapidly, became a HubSpot Platinum Partner, and helped clients from Chile, Brazil, Mexico, and the United States scale their businesses with customized inbound strategies focused on lead conversion.
I created inbound high-value content for higher education institutions, fintech, medical services, logistics, and last-mile services.
Universidad de los AndesPR & digital content coordinator
Jan. 2013 - Jan. 2015Las Condes, Santiago Metropolitan Region, ChileDesigning and implementing the content strategy for the university's website. I also managed PRs for several colleges. Achievements:
50% increment in PR presence (2013 - 2015).
Ilustre Municipalidad de ProvidenciaHead of PR
Jan. 2010 - Jan. 2013Providencia, Santiago Metropolitan Region, ChileLeading the PR and content strategy of Providencia.
-Official website improvement.
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El MercurioNews Reporter
Jan. 2004 - Jan. 2010Vitacura, Santiago, ChileCovering several news areas: Local governments, public education, and public health.
I've coordinated the correspondents' staff.
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