### **Professional Summary**
**Data-Driven Content & Growth Specialist** with 8+ years of experience crafting high-impact strategies for complex audiences (e.g., SMEs). Hybrid creative-analytical thinker focused on **storytelling that converts**, blending **ROI-driven creativity** with **CX, agile methodologies, and growth hacking**.
**Key Strengths:**
✔ **Content Scaling**: Design strategies that boost engagement, conversion, and digital adoption (web/app).
✔ **Growth Hacking**: Lead experiments across owned/paid channels to hit OKRs (stickiness, NPS, digitalization).
✔ **Data Storytelling**: Proficient in **Looker Studio, Digimind, Meta Ads, A/B testing**, and agile tools (Scrum, Jira).
✔ **Cross-Functional Leadership**: Collaborate with data, CRM, and marketing teams to align content with business metrics.
**Recent Impact**: At **BCI (Pyme Digital Channels)**, transformed a low-retention digital account into a revenue driver through **transparent CX communication** and iterative testing. Formerly **Digital Marketing Manager (LeytonMedia)** and **Brand Strategist (Marca Chile)**, with a background in journalism (UC Chile) and digital integration.
**Passion**: Building **lightweight, data-backed content ecosystems** that merge creativity with scalability.More...
Rodrigo Silva
Digital Marketing Consultant@Entel
Verified
Hi there!
I’m a marketer with a Master’s in Strategic Communication, specializing in Inbound Marketing strategies and content for B2B and B2C businesses.
As a digital marketing strategist, I’ve helped drive the success of inbound conversion strategies for companies and institutions of all sizes. My experience spans various industries, including IaaS, SaaS, Telecom, Fintech, Education, and Healthcare.
As a content creator, I’ve produced over 400 pieces, including blogs, ebooks, infographics, and email marketing campaigns. In recent years, I’ve worked with teams from renowned brands like Microsoft, Google, and Fortinet to develop inbound content that strengthens their conversion strategies.
I leverage cutting-edge AI tools (GPT-4, Perplexity, Copilot, among others) to boost productivity while focusing on crafting humanized, distinctive content that authentically reflects how brands connect with their clients.
I’m trilingual—fluent in Spanish (native), Portuguese, and English—skills that have allowed me to create strategies and tailored content for clients from Chile, Brazil, Mexico, and the United States.More...
Raul Urzua
Cloud Engineer@Globant
Verified
I am tech lover, I am characterized by being creative and professional, oriented to service and quality, I enjoy working as a team.More...
María Soledad Ferrer
Ceo@Brightside Consulting
Verified
15 años de experiencia laboral en el Área Comercial Digital, Estrategia Comercial y Marketing. Facilidad de adaptación, empática y con gran capacidad de generar buenas relaciones comerciales, interpersonales y visión de liderazgo.More...