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Network Power<100 people
Roles
💸75%
Marketing
🧑💼50%
C-level Executive
🧨50%
Consulting
Geos
🇧🇷25%
Brazil
🇲🇽25%
Mexico
Work Background
IBERO Ciudad de MéxicoProfessor of Marketing
Apr. 2024
CrealyticsGlobal Field Marketing Director
Jun. 2023 - Aug. 2024New York City- Grow the company's relationships with its strategic partners in the advertising business globally.
- Sponsorship negotiations always working to find win-win relationships.
- Adapt the global strategy to a local execution engaging with local stakeholders to provide insights that can help the company grow.
Comscore, Inc.Senior Director, Global Marketing
Jan. 2022 - Apr. 2023- Head the marketing and communications activities for APAC, EMEA & LATAM.
- Worked with industry stakeholders to provide insights to internal teams for roadmap prioritisation.
- Collaborating with clients, to improve their satisfaction and alignment between sponsors of our research studies (CTV, among others).
- Work with sales heads and coordinate my team in different regions to generate demand and pipeline. - - Delivery of regional outbound marketing campaigns and activities such as public relations, digital marketing, event marketing, and marketing communication.
- Adapt corporate messages so that it is effective in different countries. Tailor local campaigns to generate global impact.
- Understand regional sales targets by country by product and renewal/new business and track performance against targets.
- My annual performance evaluations always exceeded expectations and increased performance quarter by quarter vs Q-1 and Y-1.
Comscore, Inc.Marketing Director for Canada
May. 2018 - Dec. 2019
Comscore, Inc.Marketing Director for Latin America
Nov. 2017 - Dec. 2022
MarketeropsHead of Marketing
Nov. 2016
Asociación Mexicana de Internet (AMIPCI)VP Advertising and Marketing
Jan. 2015 - Dec. 2015- Manage multiple relationships from C-suite to individual contributors to coordinate and align industry initiatives.
- Create collaborative book about digital marketing and advertising.
- Drive research study about Digital Marketing. - Industry Event to promote Digital Advertising. - Speaker at many industry events.
comScore, Inc.Senior Marketing Manager for Latin America
Feb. 2014 - Oct. 2017
IBMMarketing Manager
Sep. 2011 - Jan. 2014- Responsible for Software Development, Industry & Collaboration Solutions.
- Adapt global brand strategy of Smarter Commerce portfolio for local market.
- Define campaigns to support sales, and monitor performance to ensure positive ROI.
- Extensive collaboration with cross-functional teams worldwide.
Cablevision, SA de CVBusiness Intelligence Manager
Feb. 2010 - Aug. 2011- Transform area from reporting to generating strategic insights and action plans.
- Conduct market, sales, and churn analysis, demand forecasting, and modeling to identify business opportunities. - Drive marketing balanced scorecard.
AxtelSegment Marketing Specialist
Mar. 2006 - Jan. 2010- Increase sector's sales by 5%, above market's growth, strengthening market share.
- Create and implement commercial strategy for Strategic Accounts Segment.
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