Comscore, Inc.Senior Director, Global Marketing
Jan. 2022 - Apr. 2023- Head the marketing and communications activities for APAC, EMEA & LATAM.
- Worked with industry stakeholders to provide insights to internal teams for roadmap prioritisation.
- Collaborating with clients, to improve their satisfaction and alignment between sponsors of our research studies (CTV, among others).
- Work with sales heads and coordinate my team in different regions to generate demand and pipeline. - - Delivery of regional outbound marketing campaigns and activities such as public relations, digital marketing, event marketing, and marketing communication.
- Adapt corporate messages so that it is effective in different countries. Tailor local campaigns to generate global impact.
- Understand regional sales targets by country by product and renewal/new business and track performance against targets.
- My annual performance evaluations always exceeded expectations and increased performance quarter by quarter vs Q-1 and Y-1.