Reload DigitalLead SEO Consultant
Feb. 2012 - Jun. 2024London, United Kingdom// Quick Overview of Responsibility at Reload Digital - Internal SEO Training - Creating and updating the “Reload Diploma” as well as ad hoc training on a wide range of SEO, CRO and Google Analytics subjects
- SEO & Analytics training for client in-house teams
- Lead SEO consultant responsible for auditing technical SEO elements, UX & backlink profiles, and developing & executing long-term strategies
- Lead CRO consultant responsible for auditing conversion elements (based on best practices), developing testing frameworks & hypotheses for experiments in Optimizely
- Development and ongoing refinement of internal processes, templates & documentation to increase efficiency
- Ongoing creation of the “Reload Library”, a collection of resources and 1-page explainers for internal and external use
- Other responsibilities include Reload blog maintenance, livechat management, managing PR opportunities for both clients and internal, keeping up with the fast-moving industry and knowledge sharing. // Experience - Google Analytics & Adwords Qualified (working towards Optimizely Certification)
- Speaker at digital marketing events & meetups
- SEO Migration Consultant on multi-country, multi-domain migrations & site consolidations
- Rich content production & promotion projects (ebooks, infographics, data visualisation etc.) to complement wider SEO strategies