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Work Background
s360Director, Head of SEO, CRO & Measurement (UK)
Jan. 2024City Of London, England, United KingdomReload Digital is now part of s360, an award-winnng performance marketing agency with offices across northern Europe. I head up the SEO/CRO and Data services in the UK offices, developing and directing data-led strategies to some of the biggest Ecommerce brands.
Reload DigitalGlobal SEO Team Lead
Jun. 2019 - Jun. 2024London, United KingdomResponsible for laying out the SEO blueprint used across all of Reload's offices globally and taking SEO products to market. Role includes overseeing the campaigns rolled out across high profile clients, training & mentoring the international teams and driving developing our digital marketing offering.
Reload Business GroupSEO Consultant
Mar. 2012 - Jun. 2024London, United Kingdom
Reload DigitalLead SEO Consultant
Mar. 2012 - Jun. 2024London, United Kingdom// Quick Overview of Responsibility at Reload Digital - Internal SEO Training - Creating and updating the “Reload Diploma” as well as ad hoc training on a wide range of SEO, CRO and Google Analytics subjects
- SEO & Analytics training for client in-house teams
- Lead SEO consultant responsible for auditing technical SEO elements, UX & backlink profiles, and developing & executing long-term strategies
- Lead CRO consultant responsible for auditing conversion elements (based on best practices), developing testing frameworks & hypotheses for experiments in Optimizely
- Development and ongoing refinement of internal processes, templates & documentation to increase efficiency
- Ongoing creation of the “Reload Library”, a collection of resources and 1-page explainers for internal and external use
- Other responsibilities include Reload blog maintenance, livechat management, managing PR opportunities for both clients and internal, keeping up with the fast-moving industry and knowledge sharing. // Experience - Google Analytics & Adwords Qualified (working towards Optimizely Certification)
- Speaker at digital marketing events & meetups
- SEO Migration Consultant on multi-country, multi-domain migrations & site consolidations
- Rich content production & promotion projects (ebooks, infographics, data visualisation etc.) to complement wider SEO strategies
4yourkitchen.co.ukWeb Marketer / SEO Consultant
Jun. 2009 - Dec. 2011Initially employed as a Website Administrator reporting to the Website manager, I took over the majority of website management and optimisation tasks as well as implementing and controlling the PPC campaigns. I was actively involved in managing the integration of a several new websites due to expansion, whilst maintaining a strong positioning on the company’s most profitable keywords.
Riverside Garden CentreWeb Marketer / SEO Consultant
Apr. 2009 - Jan. 2012Initially employed as a Website Administrator reporting to the Website manager, I took over the majority of website management and optimisation tasks as well as implementing and controlling the PPC campaigns. I was actively involved in managing the integration of a several new websites due to expansion, whilst maintaining a strong positioning on the company’s most profitable keywords.
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