IBM iXBusiness Consultant - Journey Owner
Nov. 2021 - Feb. 2023Sao PauloBusiness Consultant from IBM GBS Associates team. I was responsible to conduce CX and Martech Projects to provide best ways to companies' growth and improve their process creating or improving experiences to the consumers at all, optimizing pipeline sales. Expert in Digital Marketing, Business strategy, Corporate and Customer Experience, Ui, UX and Growth Hacking. Strong skills to map VOM, VOC, VOB (Voice of Market, Voice of Consumers and Voice of Business). Creativity thinking and co-create frameworks to reach the outcomes. Trough Journey Mapping strategies, I found new ways to conduct processes, and marketing operations providing better business outlets, opportunities and digital growth with focus on customer centricity and business goals. Focuses on digital marketing strategic data/business, building experiences to corporates and consumers