Rafael Mambretti - Product Manager, Ubersuggest

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Work Background

UbersuggestProduct Manager

Nov. 2022 - May. 2024None · RemoteAt Ubersuggest, a leading digital marketing and SEO platform with 10M+ users, I led three teams in developing and implementing critical product features and enhancements. During my tenure, I drove initiatives that saw a 10% growth in paid users, raising annual revenue by 11% in 2023. 𝙉𝙤𝙩𝙚𝙙 𝘼𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨: • Successfully enhanced data quality through a cleansing initiative that eliminated hundreds of thousands of duplicate keywords and irrelevant data, positively impacting 1M+ users monthly. • Conducted a complete HubSpot integration, including creating email automation triggers that impacted over 100k+ users through marketing initiatives directly contributing to increased conversions. • Delivered an improved "Keyword Difficulty" algorithm and introduced a live update capability, enhancing user experience and engagement for more than 10 million users. • Shipped in two months a product add-on that generated two-digit yearly recurring revenue and became one of the top four most-sold add-ons in less than a year. • Improved UI and added new data points to the Chrome Extension, impacting 600k+ weekly users and helping boost Chrome store reviews from 3 to 4 stars. • Led the initiative to rebuild the data warehouse, resulting in the implementation of Metabase. Created numerous reports and dashboards for stakeholders. • Implemented MixPanel events. Structured a new schema, including naming conventions, and created comprehensive reports and dashboards. • Mapped and implemented features that addressed support team pain points, improving CS resolution speed and user satisfaction. • Drove $100k+ in cost reduction with AWS through data optimization strategies. 𝙏𝙤𝙤𝙡𝙨: Jira, Confluence, HubSpot, KissMetrics, MixPanel, Metabase, Tableau, Figma, GrowthBook, Miro, SEMRush, Ahrefs, Recurly, Adyen, GA4, and Google Search Console

UbersuggestCustomer Success Manager

Feb. 2020 - Oct. 2022Spearheaded the development and growth of the department. Implemented enhancements and automation initiatives that significantly optimized support operations, contributing to a 25%+ increase in customer satisfaction and reducing churn. Led a team that managed over 150 daily inquiries from various channels, supporting Ubersuggest, AnswerThePublic, and neilpatel.com users. 𝙉𝙤𝙩𝙚𝙙 𝘼𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨: • Addressed an initial backlog of over 1,000 open tickets, achieving a significant improvement in ticket resolution rate within three months. • By revamping support processes and incorporating automation via Zendesk, we reduced first response times from hours to under 30 minutes and decreased average resolution time from days to hours. • Implemented CSAT and NPS surveys, achieving a 90%+ score on the CSAT rate and an NPS score above 7. • Led cross-departmental collaborations that developed key product features influenced by customer feedback and insights, aligning product offerings with user needs. • Developed and implemented a persona-based interaction strategy that improved our customer engagement. The product team later used this strategy as a base for the user persona. • Increased customer satisfaction by holding weekly live Q&A calls, resulting in a noticeable improvement in lifetime value (LTV) for attendees. • Led the development and implementation of the Knowledge Base to serve Ubersuggest's 10 million users, leveraging analytics to drive content creation. • Created and maintained key metrics reports, including first response time, overall resolution time, CSAT, and NPS. 𝙏𝙤𝙤𝙡𝙨: Zendesk Suite, Google Workspace, GA4, Google Search Console, Trello, Jira, Recurly, Stripe, Adyen, ScreamingFrog, and SEMRush.

BrainlyMarket Growth Specialist

Apr. 2016 - Dec. 2018RemoteAt Brainly, a global knowledge-sharing platform with over 100 million users worldwide, I drove exponential growth by leveraging data-driven strategies and innovative content creation. By implementing thousands of SEO-optimized landing pages, I contributed to traffic surges, with some pages attracting up to 120k users in a single day. Additionally, I re-launched a user acquisition channel, achieving a 950% increase in traffic compared to the previous year. 𝙉𝙤𝙩𝙚𝙙 𝘼𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨: • Utilized Google Trends to identify and capitalize on traffic spikes. This strategy brought thousands of new users daily, with some landing pages boosting 120K users in a day. • Employed specialized freelancers to answer popular questions, ensuring high-quality content and boosting user trust. This led to a more than 20% increase in user engagement. • Relaunched the market's blog, transforming popular content into longer, in-depth articles. This approach satisfied users seeking long-form content, contributing to traffic and increasing the domain’s authority. • Implemented smart internal linking strategies, increasing the average time users spent on the app and website by over 10%. • Generated actionable insights using Tableau and later Metabase, reducing dependency on the BI team and enabling the creation of market-specific reports and data analyses. • Created a new content creation process that saved thousands of dollars annually and improved content productivity by 150%. 𝙏𝙤𝙤𝙡𝙨: Asana, Jira, Google Analytics (UA), Google Search Console, Google Trends, Slack, Trello, Google Sheets, Tableau, Metabase, and Google Data Studio.

Surya SolarDirector of Sales and Marketing, Co-Founder

Jan. 2016 - Dec. 2018Brasil · RemoteAccountable for marketing and sales initiatives. Developed a pricing strategy that effectively improved negotiations and closed more deals. Created and implemented an offline lead generation tactic that brought in 10-20% of all new customers. Significantly increased lead generation by 300% through an innovative online sales funnel. 𝙉𝙤𝙩𝙚𝙙 𝘼𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨: • Spearheaded the development of a highly effective sales funnel that optimized PPC efforts, resulting in 70% of the company's current clientele being acquired through this channel. • Devised and implemented an offline lead generation strategy that contributed to 10-20% of new customer acquisitions. • We achieved a 30% increase in website visitors year over year, with conversion rates doubling through innovative bidding strategies and PPC campaigns. • Enhanced social media presence by approximately 30% annually through improved engagement and brand awareness initiatives. • Launched educational campaigns and utilized "guerrilla" marketing tactics to engage with visitors, answer questions, and explain the technology and benefits, fostering a deeper connection with the audience. • Designed a compelling sales proposal for Surya Solar that improved conversion rates by 5%, supported by positive customer testimonials.

Carbono Zero CourierDirector of Sales and Marketing, Co-Founder

Mar. 2010 - May. 2015São Paulo e Região, BrasilCo-founded and led one of Brazil's first 100% carbon-free courier companies, growing the team from 2 to 30 employees within a year. Spearheaded all sales and marketing operations, developed effective sales and pricing strategies, and implemented customer satisfaction surveys. We hit break even within six months, and in one year, we reached total ROI. 𝙉𝙤𝙩𝙚𝙙 𝘼𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨: • Expanded client base by 20% within a few days through strategic organic content marketing on social media. • Successfully prospected and closed deals with over 100 clients, including high-profile companies such as Google, PwC, Microsoft, Santander Bank, BM&FBovespa, Bank of America, and Fleury. • Co-developed a custom ERP and CRM, enhancing operational efficiency and increasing service gross margin by 20%. • Managed to achieve substantial revenue growth during an economic recession. Over 500% growth in the first year, 95% YoY for the second, 53% YoY growth in the third, and 95% in the fourth year. • Introduced and implemented employee incentive programs, significantly reducing turnover and establishing a stable workforce. • Designed a new pricing strategy that boosted revenue by 30%. • Represented the company as a spokesperson for environmental sustainability, urban mobility, bike-friendly initiatives, and entrepreneurship. • Launched "Pedalada para o Bem," an innovative social initiative that broke sales records and attracted wide media attention, leading to increased donations and community engagement. • Invited to write a weekly column for Estado de S. Paulo, one of Brazil's most popular newspapers, from February 2014 to April 2015, focusing on entrepreneurship, innovation, and growth.

VendapontocomSales Manager

Jun. 2009 - Feb. 2010São Paulo e Região, BrasilI functioned as Vendapontocom’s Sales Manager successfully for 1.5 years, overseeing and managing two key Account Managers while establishing goals and targets for each. At this time I leveraged a primarily offline B2B approach to enhance sales force. Importantly, I also participated and contribute in the full re-organization of all core company processes. Some achievements in this role were: ● Implementing a new, comprehensive sales strategy, opening a new market and contributing to an 20% overall increase in monthly revenues. ● Establishing special pricing and sales campaign to realize a reduction in 90% of old inventory to reduce assets and improve cash flow substantially. ● Enhanced the sales force, sales processes and sales interface. Conducted meetings and internal events. Improved relationship between the departments, established priorities and targets for the whole company.

VendapontocomKey Account Manager

Oct. 2008 - May. 2009São Paulo e Região, BrasilProspected, created projects, developed, implemented and worked on after sales, on my own initiative to provide a better service to our customers. I managed to get together the team, created missing process and linked different areas to communicate with one another. Negotiated projects around $2 millions. Developed B2C online promotions, working with SEO, SEM and Landing Pages. Most of our customers were small businesses, so I had to develop their whole ecommerce strategy from layout to what products to sell, discounts and freights. Increased sales by 10% in less than a year, excelled beyond regular role and got promoted after 8 months.

GigasetKey Account Manager

Jul. 2007 - Sep. 2008São Paulo e Região, BrasilManaging sales of modems, wifi and setup boxes and telephones to Telecom, Internet Service Providers (ISPs) and distributors. Reporting to the national manager and the CEO, I was responsible for: • Create, develop and implement sales strategies; • Worked side by side and coordinated projects with marketing, logistics and finance; • Reported sales forecast to HQ; • Established relationships within the customers in several areas; • Coordinated kick off meetings and all documents and calculation involving long term bids; • Developed reports regarding profitability of sales; • Created projects using our own ecommerce and ISPs to generate more sales and better margins;

SiemensSales Analyst

May. 2005 - Jun. 2007São Paulo e Região, BrasilThis time working with the retail segment (B2C), I was responsible to provide and analyze all market information, daily sales figures, PoS (Point of Sale) performances to the regional, national managers and also sales representatives. I had to daily deal with different areas from marketing, finances, factory, after sales, logistics, sales representatives and sometimes directly with the customers. What I did: • Periodic visits to customers; • Visited POS (Points of Sale), to check product exposure, prices and arrangements; • Helped create, develop, implement and managed a sales incentive campaign to all sales force in Brazil; • Helped create, develop, implement and managed a sales incentive campaign to all sales force in Brazil; • Improved spreadsheet controls, making more dynamic, simple and ‘straight to the point’; • Took the initiative to manage internal ecommerce and develop it. Creating sales and benefits for employees; I was also responsible for the Quality Program, reviewing and implementing new process.

SiemensFinancial Analyst

Nov. 2003 - Apr. 2005São Paulo e Região, BrasilI was responsible for the financial, commercial and market analysis aspect of mobile telecoms accounts in Brazil (B2B). Mainly dealing with TIM (Telecom Italia), CTBC Telecom and Oi. Bids around US$500 millions. This involved: • EBIT, EVA and Profit&Loss calculations; • Interface with several areas including engineering, factory and the technical sales team; • Coordinated and organized commercial information for the bids; • Conducted kick-off meetings for all the teams involved within the projects. Including LATAM countries; IDEAS: ☛ I submitted to their internal program two ideas that helped them save around R$60k a year in infrastructure costs.

SiemensExport Analyst

Aug. 2003 - Oct. 2003São Paulo e Região, BrasilI was responsible for the interface between the factory and other Latin America countries responsible to manage their orders, provide information, calculate price and results. Working under the Exportation Director, I learnt a lot about team management and I also learnt Spanish. Helped to develop a Project Finance of more than $1billion in investments to upgrade the mobile network of one of our customers. The project involved the German, Japan and Brazil central Banks. After 3 months I was chosen to work on the finances department.

SiemensTrainee

Jan. 2002 - Jul. 2003São Paulo e Região, BrasilWorking under a mentor and a tutor, I was trained and familiarized with several company processes. I’ve done a job rotation for 1 year, passing through different areas and BUs including Marketing, Finances and Engineering. On marketing, I conducted a market study regarding one line of products and was also responsible to feed other areas with information. Developed a small research among employees in order to improve internal communication and processes.

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