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Work Background
Mercado LivreGerente de Negócios de Impacto Socioambiental
May. 2024São Paulo, BrasilResponsável por fortalecer negócios para gerar impacto socioambiental positivo.
- Identificação de oportunidades de impacto socioambiental de produtos e serviços;
- Estruturação e implementação de programas de ESG transversais às áreas da companhia;
- Implementação de iniciativas de sustentabilidade, apoiando na gestão dos projetos e contribuindo para sua boa execução, cronograma e controle orçamentário;
- Desenvolvimento de estratégias e campanhas comerciais;
- Gerenciamento de iniciativas de capacitação e aceleração para Empreendedores e Negócios Sustentáveis;
- Gerenciamento do relacionamento com Aceleradoras e demais parceiros do ecossistema de impacto;
- Liderança do Programa de Compras Sustentáveis;
- Mapeamento e liderança de estudos e pesquisas de tendências de negócios de impacto e consumo sustentável.
EstrelaBetMarketing Strategy and Planning Manager
Apr. 2024 - May. 2024São Paulo, São Paulo, BrasilPlanning and development of 360º branding strategies, aimed at strengthening the brand and increasing visibility in the market, ensuring the best impact experience;
Alignment of the team responsible for creating content and publications with the company's strategy;
Monitoring and analysis of market trends and target audience behavior;
Conducting market researches;
Planning and measurement of campaigns with focus on performance;
Elaboration of periodic reports on the performance of the branding strategy;
Proposition of necessary adjustments and improvements.
Identification of opportunities for marketing campaigns in different communication channels;
Campaign budget coordination.
Connection of Branding strategies with the mix of channels;
Team managemet and coordination of cross functional teams.
EstrelaBetMarketing Strategy & Planning Coordinator
Apr. 2023 - Mar. 2024São Paulo, São Paulo, BrasilPlanning and development of 360º branding strategies, aimed at strengthening the brand and increasing visibility in the market, ensuring the best impact experience;
Alignment of the team responsible for creating content and publications with the company's strategy;
Monitoring and analysis of market trends and target audience behavior;
Conducting market researches;
Planning and measurement of campaigns with focus on performance;
Elaboration of periodic reports on the performance of the branding strategy;
Proposition of necessary adjustments and improvements.
Identification of opportunities for marketing campaigns in different communication channels;
Campaign budget coordination.
Connection of Branding strategies with the mix of channels;
Team managemet and coordination of cross functional teams.
Azeitona Consultoria EstratégicaFounder and CEO
Jan. 2023São Paulo, BrasilHub founded to provide administrative and marketing consultance and hold cultural projects. - Owned initiatives:
Limão Cultural - Platfform created to share how vivid is cultural life at Bairro do Limão, a peripheric neighborhood of São Paulo, the biggest city in South hemispher. Our mission is to break social borders and include the cultural production from peripheries in the center of the cultural scenario in Brazil. - Clients: Besouro Fomento Social (consultance), Comunidade Ohana (marketing event management), EstrelaBet (marketing planning and strategy)
MetaSenior Project Manager - Marketing Events Experience and Partnerships
May. 2019 - Jan. 2023São Paulo e Região, BrasilFacebook's Brazil Partnership Manager for delivering customized digital marketing educational solutions to small entrepreneurs.
FacebookSocial Media Training and Projects Specialist @ Facebook Brazil
Aug. 2018 - May. 2019São Paulo/BrazilResponsible for implementing, coordinating and delivering social media educational solutions for SMBs, focusing on Facebook and Instagram for Business.
Thaís FelixInfoproducer - Financial Marketing
Jun. 2018 - Dec. 2019São Paulo/BrazilInfoproducer at blog thaisfelix.com, where I produce and hare articles on Financial Market, Certifications (ANBIMA) exams and study tips - www.thaisfelix.com
Escola ProsperaCEO and teacher
Sep. 2017 - Dec. 2019São Paulo/BrazilCEO, content developer and teacher at Escola Prospera - developing extraordinary professionals to work at Financial Market.
Caixa Econômica FederalProduct Specialist Consultant
Nov. 2013 - Aug. 2017São Paulo/BrazilNational Superintendence Consultant, responsible for the design, market analysis, development, implementation, administration and discontinuance of Investment Funds, commercialized by the bank. responsible for project management. Specialist in proposing innovative tools for the management and products' development. Marketing actions consulting and training specialist.
Caixa Econômica FederalTraining Specialist - Corporate Education
Mar. 2011 - Aug. 2017São Paulo/BrazilResponsible for mediating corporate educational actions. In order to act as University CAIXA Instructor, I went trhough a seletive / training process that consisted os distance and face-to-face stages, and during Skills Development stage, I remained in a immersion regime for 12 days. The possibility of mediating Educational Actions is extremely gratifying and enriching, since learning takes place on a two-way path.
BSG Duo PrataEducational Instructor
Jan. 2011 - Jul. 2012São Paulo/BrazilResponsible for conducting presencial classes related to Financial Market (Financial Mathematics, Fixed Income and Investment Funds) in preparation courses for ANBIMA certifications (CPA-10, CPA-20 and CEA).
Caixa Econômica FederalProduct Analist
Nov. 2006 - Oct. 2013São Paulo e Região, BrasilSenior, Full and Junior analist in Investment Funds administration and training for Sales teams.
Caixa Econômica FederalTécnico Bancário
Jul. 2005 - Sep. 2006São Paulo, São PauloCompliance operational role.
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