ГК "Балтийские Рестораны"Marketing Director
Jan. 2008 - Jan. 2010Калининградская область, Россия• Development and implementation of marketing and advertising strategies of the Company.
• Participation in the development of the sales strategy.
• Analysis and optimization of the company's product portfolio in terms of restaurant and retail business (frozen food).
• Analysis of the external and internal environment of the enterprise and the development on its basis of a pricing policy in terms of the restaurant business and retail trade (frozen food).
- Development of menus for restaurant formats, participation in the development of dishes and semi-finished products according to consumer preferences
• Formation of the division's budget and control of its execution. Optimization of marketing and advertising costs.
• Development, implementation and analysis of advertising and marketing activities that increase sales.
• Organizing and conducting market research (market segmentation, competitor analysis, target audience research, positioning, tracking new market trends).
• Organization of media and event events for chain and non-chain restaurant formats.
• Brand management, development of a brand development strategy. Market launch of a new brand
• Working with the press, developing contacts with the media
• Organization of participation of the Company's representatives in various events (conferences, festivals, exhibitions, etc.);