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Network Power<100 people
Roles
💸100%
Marketing
✔️100%
IT
📝100%
Influencer or Blogger
Geos
🇺🇸100%
United States
Work Background
Lehman CollegeAdjunct Instructor
May. 2021Bronx, New York, United StatesDesigned and delivering two upskilling courses—Introduction to Social Media Marketing Tools and Social Media Marketing Execution.
GoogleGrow with Google Speaker
Feb. 2020Petia is proud to join Google as a “Grow with Google Speaker” providing digital skills training and coaching to help small businesses reach new customers, thrive online, and grow. Supporting partner organizations in the New York City Metropolitan area and throughout Ohio with resources and education in Google's suite of products and services. Helping to propel Google’s mission to support small businesses who employ half of the working population within the U.S.
Mosaic MommiesCo-Founder
Jan. 2019New York, United StatesPetia is the Co-Founder of this multi-ethnic community for mom influencers, supporting members in building connections to learn and nurture their unique needs.
City College of New YorkAdjunct Instructor
Dec. 2013 - Dec. 2015Harlem, New YorkIn this capacity, Petia serves as Facilitator and Instructor for the Brand Management and Marketing Certification Program. She designed course content and leads instruction in branding and social media.
Constant ContactAuthorized Local Expert/Speaker
Jan. 2011 - Dec. 2015New York City Metropolitan AreaPetia served as a go-to-market member of the Constant Contact Authorized Local Expert Team, delivering email marketing and social media presentations to Chambers of Commerce, Business Expos, and other events and organizations.
The Stylista Group (A division of Petia Bradshaw and Associates LLC)Branding/DigitalMarketing Strategist & Principal
Jan. 2009Greater New York City AreaAs the CEO/Founder and primary lead for this digital marketing agency, Petia and her team specialize in online strategic campaigns for lifestyle and luxury brands. Industry expertise includes beauty, personal care, fashion and retail, high-end furniture, and boutique hotels. Primary services—digital marketing to increase brand advocacy, micro-influencer campaigns to improve online credibility, social media marketing to help produce new customers, email marketing campaigns to improve email marketing performance, and more. Key wins—Accelerated the social media presences for numerous national brands at an average increase of 200 + % per campaign, designed several email campaigns resulting in a conversion rate from 1% to 2.5%, matched marquis brands with targeted micro-influencers, designed customized “Digital Marketing Blueprints” as an implementation guide. Petia possesses a robust network of strategic partners collaborating across disciplines on various projects.The Stylista Group includes Petia, Founder and Director, Sanaz Lemoine—Senior Digital Marketing Strategy, Tammy Edwards—Virtual Assistant, Donna Fullerton—Qualitative Market Research, Altia Bend—Influencer Curation, Camecee Pyle—Digital Marketing Account Manager. Client roster of note—Castro Convertibles, Vera Moore Cosmetics, Isoplus Haircare Products from the manufacturers of Murray’s Pomade.
Various projects for organizations and corporate entities Strategic Marketing & Business Development
Jan. 2009 - Dec. 2011New York City Metropolitan AreaSTRATEGIC MARKETING BUSINESS DEVELOPMENT PROJECTS Delivered services for various organizations and corporate entities as a Marketing and Business Development Consultant, and Strategic Marketing Consultant. Projects included managing operations and marketing for an MWBE certified IT firm, overseeing company formation for a fitness solutions center, and implementing a company blueprint to help guide the organization. She helped transform a New York consulting firm into a recurring revenue business, redesigned brand collateral for a fitness trainer, identified the target market for a life-changing exercise and self-mastery program with deliverables which included crafting the marketing pitch, press kits and press releases, newsletter and content creation, case study development. Client roster—Simplicity IT, Inc., Extend Your Life Thru Fitness, Ambitious1 Fitness.
M5 Networks (ShoreTel Sky)Channel Marketing Manager
Dec. 2006 - Dec. 2008Greater New York City AreaManaged co-marketing initiatives and client acquisition campaigns. Created KPI reports for 300 channel partners.
Polo Ralph LaurenOff-Price Brand Manager (Contractor)
Jul. 2005 - Jul. 2006In this role, Petia identified and supported channel partners by delivering KPI reports and organizing product training sessions. Primary charge also included overseeing the distribution of co-branded email campaigns and tracking results, as well as coordinating marketing events and publishing the monthly partner newsletter. Petia also served as the primary liaison overseeing marketing and compensation inquiries.
The William Jefferson Clinton Foundation Small Business Initiative: Princess KnitwearMarketing & Strategy Consultant ( MBA Student Participant)
Nov. 2004 - Jun. 2005Participated in this joint initiative with the Clinton Foundation and partner Booz Allen Hamilton to provide professional technical and managerial assistance to small businesses located in Harlem, NY. Created an action plan for the participating enterprises. Worked alongside a New York City clothing manufacture and conducted market assessments to evaluate how manufacturing product abroad impacted the clothing manufacturer's bottomline.
Wheelhouse Corporation NYC OfficeSales& Marketing Coordinator
May. 2000 - Jan. 2001New York City Metropolitan AreaEvaluated targeted verticals and assessed various client’s websites. Provided tips to accelerate client acquisition. Organized corporate events.
The Boston Globe's boston.comOnline Marketing Analyst (Major Accounts)
Feb. 1998 - Apr. 2000Boston, Massachusetts, United StatesDesigned online marketing campaigns for clients Dunkin Donuts and Fleet Bank and exceeded pre-determined impression metrics for ad placement. Increased the performance of various campaigns with Ipro, Netgravity and @plan.
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