Paula Diaz - Talent Attraction Manager, ITJ

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Work Background

ITJTalent Branding & Marketing Supervisor

Oct. 2022Tijuana, Baja California, Mexico•Created and led the Talent Branding Team to foster tech talent attraction and increase brand awareness in LATAM. •Developed and executed talent branding strategies aligned with company values and culture. •Created engaging content across various platforms to showcase the company's workplace environment and career opportunities effectively. •Collaborated closely with marketing and Talent Acquisition teams to integrate talent branding efforts with overall brand campaigns and talent acquisition strategies. •Used analytics tools to track and optimize talent branding initiatives based on key performance metrics. •Fostered a culture where employees became brand ambassadors, promoting the company as an employer of choice within their networks. •Research of award opportunities and marketing initiatives •Partnered with universities, tech communities, and NGOs to promote talent efforts and leverage brand awareness in LATAM.

ITJTalent Acquisition Lead

Mar. 2020 - Oct. 2022Tijuana, Baja California, Mexico• Managed the accounts for international clients. Collaborated closely with hiring managers and department heads to understand staffing requirements and ensure strategic hiring decisions. • Developed and executed talent acquisition strategies for Mexico and LATAM aligned with company objectives and hiring needs. • Managed end-to-end recruitment processes, including sourcing, screening, interviewing, and onboarding candidates effectively. • Utilized data and analytics to track recruitment metrics, optimize processes, and improve the overall candidate experience. • Led and mentored recruitment teams, providing guidance on best practices, training programs, and talent pipeline development strategies.

Women Who CodeDirector Mexico City Chapter

Feb. 2024Tijuana, Baja California, MexicoVolunteering as a Director at the Women Who Code organization in the Mexico network to promote women to excel in their tech careers and software development.

Pacto Global EcuadorCommunications Specialist

Mar. 2019 - Feb. 2020Quito, Pichincha, Ecuador• Engaged closely with the private sector and senior management to develop programs focusing on social responsibility aligned with United Nations goals. • Developed comprehensive communication strategies to increase brand awareness. • Organized and coordinated events while overseeing public relations activities. • Executed effective digital marketing strategies to further enhance brand visibility.

Centro de Inteligencia EstratégicaCommunications Specialist

Sep. 2014 - Dec. 2018Quito, Pichincha, Ecuador · On-site• Coordinated national and international communications with other security intelligence services globally. • Delivered strategic intelligence reports to high-level authorities in Ecuador, providing advice on internal and external security matters. • Participated in diplomatic events with high-level authorities in Guatemala, Ecuador, and Mexico.