OrpenSenior Head of Customer Success
Aug. 2023 - Apr. 2024Porto Alegre, Rio Grande do Sul, BrasilI took the lead in establishing and managing the Customer Success area at Orpen, focusing on process innovation and implementing customer engagement and retention strategies. I set essential operational guidelines and led the CS team, raising the standards of customer service and support, crucial for maximizing the customer journey and ensuring positive experiences. As Head of Customer Success, I structured the department from the ground up, establishing practices aligned with customer needs and expectations. I was responsible for recruiting and training a team of customer success specialists, focused on optimizing Customer Lifecycle Management and continuously improving Customer Health Score metrics. I spearheaded the implementation of CRM systems and data analysis tools, essential for effectively monitoring customer satisfaction and executing personalized Customer Engagement strategies. I closely monitored customer feedback, collaborating with product teams to implement improvements, significantly increasing the effectiveness and relevance of the products in the market. Additionally, I managed key customer portfolios, developing Customer Retention strategies to reduce churn and expand contracts. The practices I introduced under my leadership directly contributed to the improvement of Customer Satisfaction indices and the sustainable growth of the company.