Istanbul, Turkiye• Led Turkiye market entry planning for cardiology portfolio, translating opportunity assessment, market insight and business case development into a locally relevant go-to-market roadmap.
• Built a regional launch excellence framework across Prepare the Market, Prepare the Organization and Prepare the Brand, enabling milestone tracking, ownership, governance and risk management.
• Owned the ...
Istanbul, Turkiye• Led multi-category brand strategy across several therapeutic areas, translating customer insight into segmentation, positioning, omnichannel engagement and field execution priorities.
• Strengthened market share performance through differentiated positioning, customer targeting and execution discipline, growing Mictonorm share of market from 14.5% to 23%.
• Led integrated HCP and disease aw...
Istanbul, TurkiyeInitially hired as Trade Marketing Manager and then transitioned into Product Manager in 2011, expanding responsibilities from trade activation to full brand ownership.
• Managed OTC brand and trade marketing across gastroenterology, orthopedics, gynecology, ENT, pediatrics and family medicine, connecting physician, pharmacist and consumer insights with brand strategy and trade activation.
• ...