Throughout my career, I have worked across very different industries, from consumer healthcare and pharma to retail and FMCG. Each sector taught me something different. Discipline, creativity, speed, consumer insight, stakeholder management and the courage to challenge conventional ways of building brands.
I have always had a battler spirit. I loved taking responsibility for brands that needed a stronger voice, a sharper strategy or a new direction. Some of the most meaningful moments in my career came from transforming brands that were stuck, underestimated or sitting in the lower ranks then helping them move toward growth, visibility and leadership. For me, this is the most exciting part of the work. Seeing what others may overlook, fixing what needs to be fixed and turning potential into performance.More...