Years of experience: 16

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Jeff's Career Path
Senior Director, Brand Marketing & LoyaltyJan. 2025 -
Present
Frontier AirlinesSenior Director, Brand Marketing & Loyalty
Denver, Colorado, United StatesLeading the marketing department and team for Frontier Airlines, focused on brand strategy & equity, marketing & advertising, and customer loyalty & lifetime value. Responsible for driving business growth, through data-driven promotional strategies, customer engagement, brand campaigns, and the greater Loyalty program & products (Frontier Miles, the Frontier Airlines World Mastercard, Discoun...
Head of Marketing - North AmericaOct. 2023 -
Jan. 2025
Macs AdventureHead of Marketing - North America
Denver, Colorado, United States-Senior marketing leader in the United States, driving overall brand & product awareness, interest, engagement, and business results -Develop US growth marketing strategy and deploy across relevant touchpoints fostering community, brand advocacy, and full-funnel go-to-market campaigns -Building and leading a new US-based marketing function and team -Oversee US community management, content ma...
Senior Director, Brand MarketingDec. 2020 -
Jun. 2023
Vail ResortsSenior Director, Brand Marketing
Broomfield, Colorado, United States-Responsible for brand and business growth, strategy, and marketing for the Rocky Mountain Region of resorts: Vail, Beaver Creek, Breckenridge, Keystone, Crested Butte, and Park City -Drove annual strategic business planning, product pricing, visitation oversight, and budget ownership -Built a newly centralized + on-mountain hybrid team, ways of working, processes, and culture -Accountable fo...

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